文｜消费维他命 近日，泰勒·斯威夫特（Taylor Swift）和特拉维斯·凯尔斯（Travis Kelce）在社交媒体上宣布订婚，瞬间引爆全球网络。除了这对才子佳人的爱情故事本身， 那枚闪耀的订婚戒指同样成为焦点。 据珠宝专家估计，这枚戒指上的古董钻石重量在8到10克拉之间，采用古老的老矿式切割（mine-cut），其历史可追溯至18或19世纪。这枚古董钻石戒指， 背后是泰勒·斯威夫特与特拉维斯·凯尔斯的爱情故事，也是当代名人文化中超大婚戒趋势的最新注脚。 Part 02 超大婚戒竞赛，名利场的新潮流 Taylor Swift并非唯一加入超大婚戒竞赛的名人。今年，葡萄牙足球明星克里斯蒂亚诺·罗纳尔多向女友乔治娜·罗德里格斯求婚时，使用的是一颗25至35克拉 的椭圆形钻石，大到足以遮挡她一半的指关节。 超大婚戒的潮流与社交媒体时代密切相关。《Harper's Bazaar Arabia》的珠宝与腕表编辑查理·博伊德（Charlie Boyd）指出："社交媒体平台如Instagram的出 现，使这些巨大钻石更加显眼。我们围绕求婚的社会仪式真的因为社交媒体而改变了。现在一对情侣订婚而没有一张戒指特写发布在社交平台 ...

Group 1 - Taylor Swift announced her engagement to NFL star Travis Kelce, which garnered significant attention from investors and the public [1][3] - The engagement ring, estimated to be around 10 carats and valued at nearly $1 million, was designed by Kindred Lubeck from Artifex Fine Jewelry [3] - Following the announcement, Signet Jewelers' stock price surged over 3%, reflecting investor optimism about increased demand for unique engagement rings among Swift's fanbase [3][5] Group 2 - The engagement news led to a rapid sellout of the $320 Ralph Lauren dress worn in the engagement photo, indicating Swift's strong influence on consumer behavior [5] - Swift's previous "Eras" tour has been noted for its economic impact, boosting local economies through increased hotel and tourism spending [6] - Major brands and companies, including Walmart and Netflix, have capitalized on Swift's popularity by launching orange-themed marketing campaigns, further demonstrating her market influence [8]

Group 1 - The announcement of Taylor Swift's engagement to NFL player Travis Kelce has garnered significant attention, with 24 million likes and 9 million shares on social media, indicating a strong public interest and engagement [2] - The engagement has received blessings from various sectors, including entertainment, sports, and even political figures, showcasing the intersection of pop culture and politics [4][3] - The concept of "Taylor Economics" is highlighted, demonstrating the market impact of Swift's public appearances and announcements, such as the rapid sellout of the Ralph Lauren dress she wore in the engagement photo [5][2] Group 2 - The engagement ring, designed by Kindred Lubeck, features a cushion cut and is estimated to weigh between 7 to 9 carats, valued at approximately $250,000 to $500,000, reflecting the luxury market's response to celebrity endorsements [6] - Swift's recent "Eras Tour" has generated an estimated $2.2 billion in ticket sales, making it the highest-grossing tour in history, with direct consumer spending by her fans in the U.S. estimated at around $5 billion [7][6] - The economic impact of Swift's concerts extends beyond ticket sales, with local economies benefiting significantly; for instance, her six shows in Los Angeles created 3,300 jobs and generated $160 million in local revenue [7][6]