Core Insights - The 2025 National Consumption Conference was held in Beijing, showcasing innovative consumption cases for 2025 [1] Company Innovations - Guizhou Zhenjiu focuses on quality and channel expansion to drive consumption growth [3] - Herbalife transitions from liquid nutrition to solid food with cake premix, promoting a blend of taste and health [3] - Weigang Dairy upgrades its formula and processes, venturing into new tea drinks [3] - Yilian integrates lotus culture with hyaluronic acid technology for innovative consumer experiences [3] - Aishurou emphasizes the transmission of "emotional value" for a clean and beautiful lifestyle [3] - TAIC introduces pure titanium home products, enhancing aesthetic living experiences [3] - Yalong Xiaoxiang explores new models for cultural relics through smart trade routes [3] Service Consumption - Pudong Development Bank Credit Card deepens customer engagement with running series to boost sports consumption [3] - Mars Petcare collaborates with Beijing Fashion Week to create a new fashion for pet owners [3] - Joy City empowers emotional connections through digital membership ecosystems [3] - Daguan Zhuanxin New Agricultural Market innovates highland agricultural product consumption scenarios with a three-tier product operation model [3] - Baiguoyuan enhances trust in consumption services with a "buy with confidence, return at will" policy [3] - Taikang focuses on elderly dental care needs with "Worry-Free Insurance" providing full-cycle services [3] - Koala AI Foreign Teacher leverages AI to enhance language learning experiences [3] - Vision Future utilizes AI digital technology to support a new ecosystem for live e-commerce [3] Brand Leadership - Zhanma transitions from a "traffic entry" to a "brand territory," enhancing brand influence [3] - Shuanghui Jian Song creates a new trend in self-care consumption with "clean formulas" [3] - Bright Dairy achieves brand upgrades from "national memory" to "trend symbols" through three-dimensional innovation [3] - Bosideng innovates technology in down jackets, balancing functionality and fashion [3] - Jinmailang Liangbai Kai strengthens health awareness in familiar water, promoting brand philosophy [3] - Mead Johnson Blue Zhen adheres to research innovation, using milk fat globule membrane to support high-quality industry development [3] - Hengjie explores new paths for domestic brands with the "Renew China Tour" IP [3] - Seven Wolves introduces new business travel menswear, culturally empowering national consumption trends [3] - Guyu innovates the interaction between science and aesthetics, narrating brand stories through traditional culture [3] Product Reputation - Haizhilun anchors on popular drinking scenarios, continuing quality innovation to maintain classic reputation [4] - Feihe Star Flying Sail creates a "fresh nutrition system" for a new generation of baby food [4] - Guangzhou Restaurant Lychee Pastry connects with Cantonese food culture, offering a new paradigm for "Guangzhou gifts" [4] - Hongxing Erke Park Running Shoes focuses on national sports scenarios, driving innovative domestic consumption [4] - Xiaohutuxian·Xian15 upgrades classic products, enhancing quality and cultural experience [4] - Pigeon newborn bottles address feeding pain points, optimizing feeding methods [4] - Beishute's "plant-based" sanitary napkins provide comprehensive safety from source to end [4] - Mingyue Qingsong control lenses innovate optical technology for a more comfortable visual experience [4] - FreeSkin hand cream innovates services to create a "high quality-price ratio" trend for domestic products [4] - Dong'a Ejiao advances technology to promote the integration of primary, secondary, and tertiary industries, creating trendy quality domestic products [4] - Dili Group empowers agricultural product circulation with technology and services [4] - Atomy drives continuous product upgrades through a "boutique" strategy and technological innovation [4] Green Consumption - China Resources Double Crane targets "dual carbon" goals, offering low-carbon products for a green lifestyle [5] - Amcor's "green and eco-friendly actions" bring sustainable development into practice [5] - Meisi's "green bottle" ensures sustainable high-quality consumption [5] - Laitai Mootaa leverages technology and green empowerment to explore new consumption experiences [5] - IAM's core technology eliminates the need for replacement consumables, supporting green and safe breathing [5] - Procter & Gamble identifies new consumer needs, providing high-quality laundry liquids for a better life [5] - OgaHua's massage robots utilize AI to enhance comfort in daily living [5] - Banfish PalFish integrates smart home with traditional aesthetics through full-spectrum eye protection lamps [5] - Huangshi Group revitalizes water buffalo milk products to meet high-quality dairy consumption demands [5] - Lemon Republic creates a new beverage experience with "cloud mist lemon" juice soda [5]

Core Idea - The company Gu Yu has launched the "Rainwood Symbiosis" project, which combines recycling, regeneration, and public welfare, transforming used skincare product caps into new desks for schools in need [1][4][10]. Group 1: Project Overview - In 2024, Gu Yu partnered with Ai Huishou to initiate the first phase of the "Rainwood Symbiosis" project, successfully creating a closed-loop model of recycling and public welfare [1]. - The project aims to recycle patented wooden caps from skincare products, which are then processed and transformed into new desks for schools, specifically benefiting students in rural areas [1][4]. Group 2: Impact on Education - In September 2025, 220 sets of desks made from recycled wooden caps were delivered to Zhangcheng Primary School in Ningxia, enhancing the learning environment for local children [5][7]. - The desks not only serve as new learning tools but also act as tangible examples of environmental education for the students [5][10]. Group 3: Community Engagement - The project has engaged over 50,931 consumers, resulting in the recycling of 4,428.7 kilograms of plastic bottles, which has significantly reduced carbon emissions [15]. - Gu Yu's initiative has fostered a connection between urban consumers and rural students, promoting a sense of community and shared responsibility for the environment [10][18]. Group 4: Educational Activities - Alongside the desk donation, Gu Yu organized educational activities, including skin health science classes and creative art sessions, to further enrich the students' learning experiences [10][12]. - These activities not only provided knowledge about skin health but also encouraged creativity and environmental awareness among the children [10][12]. Group 5: Future Commitment - Gu Yu emphasizes its commitment to corporate social responsibility, aiming to continue its efforts in promoting cultural heritage, rural revitalization, social welfare, and environmental sustainability [20][21]. - The company envisions that the impact of the "Rainwood Symbiosis" project will extend beyond material benefits, fostering a culture of care and responsibility towards the environment and community [18][21].

Group 1: Modern Industrial System and New Quality Productivity - The 2024 Government Work Report emphasizes the importance of building a modern industrial system and accelerating the development of new quality productivity through technological innovation [1] - New quality productivity is characterized by high technology, high efficiency, and high quality, aligning with new development concepts [1] - The Central Economic Work Conference highlights the need to utilize digital and green technologies to upgrade traditional industries, which is crucial for revitalizing traditional sectors and ensuring industrial and national security [1] Group 2: Consumer Trends in Daily Chemical Products - The daily chemical industry in Guangdong is experiencing diversification and personalization, with intense competition among both foreign and local brands [2] - Companies are exploring innovative paths to seek breakthroughs in the daily chemical sector [2] Group 3: Innovations in Toothpaste Production - Jin Sanjiang (Zhaoqing) Silicon Materials Co., Ltd. focuses on the innovation of silica used in toothpaste, which is essential for its cleaning function [3][4] - The company has developed a high-standard R&D center and has obtained 135 patents, including 105 Chinese invention patents [5] - Jin Sanjiang has achieved automation in its production line, significantly improving efficiency and product quality [6] Group 4: AI Integration in R&D - Jin Sanjiang is incorporating AI technology into its R&D processes to enhance efficiency and reduce time-to-market for new products [7] Group 5: Innovations in Oral Care Products - Shuke, a local oral care brand, emphasizes technological innovation to meet evolving consumer demands, including the development of specialized toothpaste for children [8][9] - The company has established a comprehensive R&D system that integrates basic research, efficacy validation, and product development [10] Group 6: Green Manufacturing in Daily Chemical Industry - Adolph Group focuses on green production and has developed a range of eco-friendly products, investing over 50 million yuan annually in R&D [11][12] - The company has achieved significant advancements in smart manufacturing and has expanded its international market presence [12] Group 7: Technological Innovations by Libai - Libai Technology Group has made significant breakthroughs in green design and has achieved a high percentage of biodegradable raw materials in its products [13][14] - The company has implemented a fully digitalized business operation model, enhancing efficiency across its value chain [15] Group 8: Research and Development in Cosmetic Ingredients - Guyu Biotechnology Group has established a comprehensive R&D center focusing on innovative raw materials and product formulations [16][17] - The company has developed a proprietary technology for the efficient production of rare ginsenoside CK, contributing to its "Chinese core" efficacy ingredient library [17] Group 9: Future Collaborations and Cross-Industry Innovations - Guotai is exploring cross-industry collaborations with high-quality enterprises in the daily chemical sector to achieve mutual benefits [19]