让文明与文脉相 融——文明集市 促消费系列活动 焕新岭南图景_ 南方+_南方plus 得益于"百县千 镇万村高质量发 展工程"（以下 简称"百千万工 程"）的佛山顺 德陈村年桔造型 盆栽，热销北京 路；广东省国防 科技技师学院师 生的古法扎染制 品，让古老非遗 在新时代焕发生 机；《广府梦华 录》VR沉浸式 体验，吸引市民 游客"近距离"感 受岭南海丝文 化…… 12月19日至12月 28日，2025年文 明集市促消费系 列活动在北京路 举办。10天时 间，活动持续为 广州北京路注入 新活力，吸引广 大市民游客跟着 《文脉地图》打 卡周边景点，在 文明集市购特 产、在大佛寺里 叹咖啡、在铜壶 滴漏赏非遗，促 进文明与文脉 从"相加"迈 向"相融"，进一 步激活冬季消费 市场，助力"粤 享暖冬 乐游广 东" 。 文明集市为广州千年城脉带来新活力。 千年北京路，古 今文脉，万人相 拥；从南至北， 客商云集。回望 10日，文明集市 从天字码头一直 延伸至中山五路 路口，时时人声 鼎沸、繁光缀 天。 这是广东首次以 文明实践为基 底，在广州北京 路引入全省优质 农文旅产品，创 新拓展"文化+消 费"新空间，10 多项 ...

聚焦大健康！北 京路文明集市助 力南药、粤茶焕 新消费活力_南 方+_南方plus 12月19日至28 日，文明集市促 消费系列活动在 广州北京路商圈 举办。本次活动 聚焦大健康消费 趋势，特设岭南 中医药文化和广 东茶文化展区， 集中展示丰富的 药食同源产品与 健康茶饮，不仅 为市民游客带来 沉浸式体验，也 为产业对接与文 化传播搭建起重 要平台。 茶香四溢：传统 茶业玩转"茶 +"跨界 在茶产业专区， 传统茶叶与创新 产品交相辉映， 满足消费者多样 化需求。云浮市 新兴县象窝茶场 有限公司展位 前，不断有消费 者驻足品尝、咨 询。展位负责人 表示，象窝茶场 位于新兴县太平 镇天露山山脉北 缘，最高海拔 868米，茶叶生 长过程尽享充足 光照与纯净山泉 滋养，产出的红 茶滋味醇厚回 甘、绿茶鲜爽清 甜。本次活动 中，适合日常饮 用的口粮茶备受 青睐，同时，象 窝山泉水也凭借 优良品质获得不 少消费者认可。 随着新兴南站开 通，也希望更多 人来象窝山打卡 当地好茶。 近日，英德红茶 全产业链突破百 亿，更携手泡泡 玛特打造创新饮 品，风靡市场。 在英德红旗茶厂 的展位，一 个"茶文化创意 空间"呈现在市 民游 ...

县域优品"热"起来、文旅场景"活起来"、非遗文创"潮"起来、民俗演艺"动"起来……12月19日，在广州 北京路，广东启动文明集市促消费系列活动。 在现场，"百千万工程"文明集市·粤飨集开业了，广东新供销北京路乡村振兴消费帮扶服务平台、广州 北京路消费帮扶馆等项目也在此签约。 而在一旁，省人力资源社会保障厅与全省24所技工院校联袂打造的"匠心点亮生活，技能促进消费"广东 省技工院校文明集市也正式启动，广大市民游客可以在此体验特色美食，感受南粤潮玩的创意。 "榄雕广绣广彩的体验很有意思，匠心巧手真让我们佩服。"正在广州参加"香港青少年走进广州技能交 流体验营"的50多名香港青少年和带队老师也来了。 据介绍，在文明集市促消费系列活动期间，精心打造了"百千万工程"三年成果展；组织潮汕英歌舞、陆 丰皮影戏等民俗表演，通过快闪等方式进行表演，吸引广大市民游客到广东乡村过大年、住民宿、品美 食、赏美景、购优品。 这是广东首个以文明实践为基底，以惠民生、促消费为目标的集市活动，10多项特色活动、超8类消费 场景贯穿集市，将文化惠民、文旅推介、消费促进、技能惠民有机结合。从12月19日到28日，系列活动 还按照"1场文明集市主 ...

品。 据介绍，系列活动还创设岭南中医药文化和广东茶文化展区，新会陈皮、化州橘红等南药、茶叶企业，以组团形式进行展示展销。在天字码头附近，设"流 动文明集市"，珠江夜游轮船客舱内开设展示展销专区，供游客体验及选购，同时在广州酒家（沿江中路店）推出"文明集市一桌菜"，带动餐饮消费。 "今天已经有1万多元入账，活动效果很好。期待接下来10天多赚一点！"茂名化州橘红企业负责人说。 "没想到在广州逛街，能集中体验广东各地美食、好物。揭阳揭西的油柑橄榄饮料很好喝，我们下了单寄回家。"从四川来旅游的田女士高兴地表示。 文明集市促消费系列活动现场。南方日报记者 许舒智 摄 南方日报讯 （记者/姚瑶 马艺天 杜玮淦）县域优品"热"起来、文旅场景"活起来"、非遗文创"潮"起来、民俗演艺"动"起来……12月19日，在广州北京路，广 东启动文明集市促消费系列活动。 这是广东首个以文明实践为基底，以惠民生、促消费为目标的集市活动，10多项特色活动、超8类消费场景贯穿集市，将文化惠民、文旅推介、消费促进、 技能惠民有机结合。从12月19日到28日，系列活动还按照"1场文明集市主活动＋N场县（市、区）分活动"形式开展，大力推销各地特色农文 ...

12月19日，广州北京路人头攒动，英歌槌的击打声、农产品商家的叫卖声、市民游客的鼓掌声此起彼伏，一场文明盛事在此拉开帷幕。 烟火气里讲述"百千万工程" 文明集市促消费系列活动巧妙地将"百千万工程"串联其中，以广东文明乡风为内核，新时代文明实践为纽带，展现广东文脉乡愁中的创新发展。 系列活动按照"1场文明集市主活动＋N场县（市、区）分活动"形式，持续至12月28日，融汇传统非遗、城乡优品、匠心技艺、文旅推介，让市民游客"逛一 条街，买足全省特色产品"。 一站式体验广东县域优质产品 当天下午，文明集市促消费系列活动在北京路启动。作为广东首个以文明实践为基底，以惠民生、促消费为目标的集市活动，集文化惠民、文旅推介、消费 促进、技能惠民于一体，10多项特色活动、超8类消费场景贯穿北京路南北，从天字码头一直到中山五路路口。 在北京路南段，主办方设置了百米花卉产业展销区以及文明集市综合展区，以全省33个县（市、区）为主体，组织近百家企业开展为期10天的精品农产品、 文创产品的展示展销，让广大市民游客实现在文明集市一站式购买及体验广东各地县域优质产品，激活年终经济消费潜力。 "走过路过不要错过，高州木偶戏被称为'活着的戏剧 ...

Core Viewpoint - The "Civilization Market" series of promotional activities aimed at boosting consumption was launched on December 19 in Beijing Road, Guangzhou, integrating cultural promotion, tourism, and consumer engagement to stimulate economic activity in Guangdong province [6][13][27]. Group 1: Event Overview - The event features over 10 unique activities and more than 8 types of consumption scenarios, showcasing traditional Lingnan culture within modern urban life [7][8]. - The series of activities will run from December 19 to December 28, focusing on promoting local agricultural and cultural tourism products [12][13]. - The initiative is part of a broader strategy to enhance consumer spending and support local economies, aligning with the directives from the 20th National Congress of the Communist Party of China [10][11]. Group 2: Economic Impact - The event aims to activate the economic consumption potential at the end of the year, with a focus on a one-stop experience for high-quality products from various counties in Guangdong [30][32]. - The Beijing Road pedestrian street has seen a cumulative foot traffic of 124 million visitors from January to November 2025, reflecting a year-on-year increase of 1.74%, with projected sales reaching 17.3 billion yuan [44][45]. - The activities are expected to enhance the platform effect and flow value of Beijing Road, making it a showcase for the coordinated development of urban and rural areas in Guangdong [48]. Group 3: Cultural Integration - The event integrates cultural elements with consumer activities, featuring performances such as Chaozhou Yingge dance and Lufeng shadow puppetry to stimulate consumer enthusiasm [91][92]. - Various cultural and creative exhibitions will be held, allowing visitors to purchase local cultural products and experience Guangdong's rich heritage [95][96]. - The initiative also includes health and wellness activities, such as traditional Chinese medicine workshops, to promote community engagement and well-being [103][104]. Group 4: Marketing and Promotion - The organizers are leveraging social media and influencers to enhance visibility and attract visitors, creating a buzz around must-buy products and experiences [111][113]. - The event aims to convert foot traffic into sales, emphasizing the transformation of "flow" into "sales" through strategic marketing efforts [113].

Core Viewpoint - The event "Along the Highway to Explore Nansha" aims to promote the integration of transportation, culture, commerce, tourism, and sports resources in the Nansha District, leveraging its strategic location and transportation infrastructure to enhance regional development [2][4][60]. Group 1: Event Overview - The resource promotion conference and the series of activities were successfully held at the Wanquingsha service area on December 10 [2][11]. - The theme of the event was "Smooth Travel in the Bay Area, Fresh Look at Nansha," focusing on the integration of various resources to promote deep development in the Greater Bay Area [3][4]. Group 2: Collaborative Efforts - A memorandum of cooperation was signed between the Nansha District Cultural, Radio, Television, Tourism, and Sports Bureau and Guangzhou Transportation Investment Group, aiming to explore new ideas for "transportation + cultural tourism" integration [14][15]. - The event featured multiple promotional activities, including a video showcasing the unique advantages of the Nansha District's transportation infrastructure [17][18]. Group 3: Tourism and Cultural Promotion - Nansha has developed a diverse cultural tourism IP matrix, including attractions such as Nansha Tianhou Palace and Nansha Wetland Park, and has been recognized for its tourism potential [22][23]. - The event highlighted various upcoming cultural tourism activities and introduced new attractions, enhancing Nansha's cultural tourism influence [21][25]. Group 4: Local Products and Services - The event showcased local products from Guangdong Sanbao, emphasizing the quality and heritage of local agricultural products [42][45]. - Various local businesses participated, offering a range of services and products, including dining options and cultural experiences, to enhance visitor engagement [35][46]. Group 5: Future Development Plans - Guangzhou Transportation Investment Group plans to continue developing the "Along the Highway to Explore Nansha" brand, aiming to upgrade the Wanquingsha service area into a hub for transportation, culture, commerce, and tourism in the Greater Bay Area [58][60].

Core Insights - The event "Guangdong Intangible Cultural Heritage Goes Viral" was held in Guangzhou, showcasing the integration of traditional Chinese culture into gaming products [1][2] - The game "Time Grocery Store" launched a special edition map focusing on Guangdong's intangible cultural heritage, emphasizing the theme "Lingnan Elegance, Time Resonance" [1] Group 1: Event Overview - The event featured the launch of the "Guangdong Intangible Cultural Heritage Special Edition Map" [1] - The map integrates five major intangible cultural heritage projects from Guangdong, allowing players to experience the region's craftsmanship and cultural beauty [1] Group 2: Cultural Integration in Gaming - The Guangdong government has encouraged the incorporation of traditional culture into game development through policies aimed at high-quality growth in the gaming industry [1] - The game includes a "Roaming Album" feature that records players' experiences at various heritage sites, enhancing their understanding of Lingnan's intangible cultural heritage [1] Group 3: Discussion and Future Opportunities - A roundtable discussion included experts discussing the role of media in promoting intangible cultural heritage and the potential of gaming as a medium for cultural transmission [2] - The integration of "intangible cultural heritage + gaming" is seen as a significant opportunity for the fusion of culture and technology, supported by policy initiatives [2]

Group 1 - The 22nd China International Agricultural Products Trade Fair (International Agricultural Fair) was held from October 17 to 19 at the Tianjin National Convention and Exhibition Center, organized by the Ministry of Agriculture and Rural Affairs [1] - The Guangdong Provincial Veterans Affairs Department, in collaboration with the Agricultural Bank of China Guangdong Branch, set up a themed pavilion titled "Guangdong Military Innovation: Supporting the 'Hundred Million Project'" featuring nearly 50 outstanding agricultural enterprises or economic organizations run by veterans [1] - This participation marks the third time "Guangdong Military Innovation" has attended the International Agricultural Fair, with a pavilion area of 1,002 square meters showcasing nearly 100 agricultural products, including notable geographical indication products from Guangdong [1] Group 2 - The International Agricultural Fair is recognized as the only large-scale comprehensive agricultural event hosted by the Ministry of Agriculture and Rural Affairs, making it the most authoritative, largest, and influential agricultural expo in China [2] - The 21st International Agricultural Fair is scheduled to take place in Guangzhou from November 28 to December 1, 2024, with nearly 80 enterprises or cooperatives founded by outstanding veterans from Guangdong participating, achieving over 6 million yuan in on-site transactions and over 1 billion yuan in intended cooperation amounts [2]

Core Viewpoint - The event "Economic Forest Autumn Consumption Season" is organized to celebrate the 2025 Chinese Farmers' Harvest Festival, showcasing the achievements of Guangdong's forestry industry and promoting high-quality forest products to consumers [9][10][15]. Group 1: Event Overview - The event will take place on October 16 in Qingyuan City, hosted by the Guangdong Forestry Bureau and Qingyuan Municipal Government [7][8]. - Over 70 leading forestry enterprises from 21 cities in Guangdong will participate, presenting hundreds of high-quality forest products [11][34][81]. Group 2: Objectives and Significance - This event serves as a significant platform for displaying the strength of Guangdong's forestry industry and meeting consumer demand for quality forest products [17][18]. - It aims to activate the consumption potential of forest products and support rural revitalization, contributing to the high-quality development of the forestry industry [20][21]. Group 3: Product Highlights - The event will feature a variety of forest products, including forest fungi, tea, fruits, medicinal plants, honey, and more, showcasing the ecological advantages of Guangdong [37][38][39][40]. - Notable products include Qingyuan's bamboo shoots, Yingde black tea, and various local specialties from different regions of Guangdong [42][44][46][48]. Group 4: Consumer Engagement - The event is designed to enhance consumer experience with activities such as tasting sessions, cultural performances, and opportunities for direct purchases from producers [90][91]. - It emphasizes the importance of quality assurance, with products undergoing strict testing and some being traceable throughout the supply chain [83].