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探索“文化+科技”跨界新路径:广东非遗地图搭载网游“破圈”
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-11 15:06
Core Insights - The event "Guangdong Intangible Cultural Heritage Goes Viral" was held in Guangzhou, showcasing the integration of traditional Chinese culture into gaming products [1][2] - The game "Time Grocery Store" launched a special edition map focusing on Guangdong's intangible cultural heritage, emphasizing the theme "Lingnan Elegance, Time Resonance" [1] Group 1: Event Overview - The event featured the launch of the "Guangdong Intangible Cultural Heritage Special Edition Map" [1] - The map integrates five major intangible cultural heritage projects from Guangdong, allowing players to experience the region's craftsmanship and cultural beauty [1] Group 2: Cultural Integration in Gaming - The Guangdong government has encouraged the incorporation of traditional culture into game development through policies aimed at high-quality growth in the gaming industry [1] - The game includes a "Roaming Album" feature that records players' experiences at various heritage sites, enhancing their understanding of Lingnan's intangible cultural heritage [1] Group 3: Discussion and Future Opportunities - A roundtable discussion included experts discussing the role of media in promoting intangible cultural heritage and the potential of gaming as a medium for cultural transmission [2] - The integration of "intangible cultural heritage + gaming" is seen as a significant opportunity for the fusion of culture and technology, supported by policy initiatives [2]
广东近50家优秀退役军人企业亮相国际农交会
Nan Fang Du Shi Bao· 2025-10-19 08:55
Group 1 - The 22nd China International Agricultural Products Trade Fair (International Agricultural Fair) was held from October 17 to 19 at the Tianjin National Convention and Exhibition Center, organized by the Ministry of Agriculture and Rural Affairs [1] - The Guangdong Provincial Veterans Affairs Department, in collaboration with the Agricultural Bank of China Guangdong Branch, set up a themed pavilion titled "Guangdong Military Innovation: Supporting the 'Hundred Million Project'" featuring nearly 50 outstanding agricultural enterprises or economic organizations run by veterans [1] - This participation marks the third time "Guangdong Military Innovation" has attended the International Agricultural Fair, with a pavilion area of 1,002 square meters showcasing nearly 100 agricultural products, including notable geographical indication products from Guangdong [1] Group 2 - The International Agricultural Fair is recognized as the only large-scale comprehensive agricultural event hosted by the Ministry of Agriculture and Rural Affairs, making it the most authoritative, largest, and influential agricultural expo in China [2] - The 21st International Agricultural Fair is scheduled to take place in Guangzhou from November 28 to December 1, 2024, with nearly 80 enterprises or cooperatives founded by outstanding veterans from Guangdong participating, achieving over 6 million yuan in on-site transactions and over 1 billion yuan in intended cooperation amounts [2]
绿美广东,林果飘香!到现场去,一口尝尽粤林山珍
Nan Fang Nong Cun Bao· 2025-10-13 12:04
Core Viewpoint - The event "Economic Forest Autumn Consumption Season" is organized to celebrate the 2025 Chinese Farmers' Harvest Festival, showcasing the achievements of Guangdong's forestry industry and promoting high-quality forest products to consumers [9][10][15]. Group 1: Event Overview - The event will take place on October 16 in Qingyuan City, hosted by the Guangdong Forestry Bureau and Qingyuan Municipal Government [7][8]. - Over 70 leading forestry enterprises from 21 cities in Guangdong will participate, presenting hundreds of high-quality forest products [11][34][81]. Group 2: Objectives and Significance - This event serves as a significant platform for displaying the strength of Guangdong's forestry industry and meeting consumer demand for quality forest products [17][18]. - It aims to activate the consumption potential of forest products and support rural revitalization, contributing to the high-quality development of the forestry industry [20][21]. Group 3: Product Highlights - The event will feature a variety of forest products, including forest fungi, tea, fruits, medicinal plants, honey, and more, showcasing the ecological advantages of Guangdong [37][38][39][40]. - Notable products include Qingyuan's bamboo shoots, Yingde black tea, and various local specialties from different regions of Guangdong [42][44][46][48]. Group 4: Consumer Engagement - The event is designed to enhance consumer experience with activities such as tasting sessions, cultural performances, and opportunities for direct purchases from producers [90][91]. - It emphasizes the importance of quality assurance, with products undergoing strict testing and some being traceable throughout the supply chain [83].
打好“四张牌”!探寻绿美广东“林下生金”密码
Nan Fang Nong Cun Bao· 2025-06-30 02:32
Core Viewpoint - The article emphasizes the development of the "under-forest economy" in Guangdong, highlighting its significance in promoting employment, improving livelihoods, and increasing income in mountainous and forested areas. The government is actively supporting this initiative through policies and reforms aimed at enhancing forest quality and optimizing land use [2][4][10]. Group 1: Policy Support - The central government has prioritized the development of the under-forest economy, as indicated in key documents such as last year's Central No. 1 Document and this year's government work report [3][4]. - Guangdong has a substantial forest area, covering over 1.62 billion acres, with a forest stock volume of 578 million cubic meters, which is approximately double the national average [5][6]. - The province has established a solid foundation for the under-forest economy due to its rich ecological resources and ongoing reforms in collective forest rights [8][9]. Group 2: Economic Achievements - As of 2024, the operating area of the under-forest economy in Guangdong has reached 32.41 million acres, generating a total output value of 52.71 billion yuan [23][24]. - The province has created various demonstration bases and industrial parks, including one national forestry industry demonstration park and 30 provincial-level bases [24][25]. - The development of the under-forest economy has been supported by a series of policies since 2012, focusing on various models such as "forest medicine," "forest fruits," and "forest poultry" [28][30][32]. Group 3: Reform Initiatives - The collective forest rights reform has been crucial in activating the under-forest economy, allowing for more flexible land use and management [38][45]. - The implementation of the "three rights separation" policy aims to innovate forest management and improve land transfer regulations [50][51]. - The active transfer of collective forest land has been increasing, providing opportunities for local communities to engage in profitable agricultural practices [53][54]. Group 4: Diversification of Under-Forest Economy - The under-forest economy in Guangdong has diversified, with various models emerging, including the cultivation of edible fungi and medicinal herbs [64][66][70]. - Local initiatives have been established to integrate different industries, such as "forest + health care" and "forest + agriculture," to enhance economic resilience [68][72]. - The province is leveraging its ecological resources to develop a multi-faceted under-forest economy, including tourism and deep processing of forest products [75][76]. Group 5: Brand Development - The lack of large leading enterprises has hindered the formation of influential brands in the under-forest economy, making it difficult to achieve premium pricing for high-quality products [90][91]. - The Guangdong Forestry Bureau is focusing on brand building and has initiated various promotional activities to enhance the visibility of local products [93][94][100]. - The establishment of a product traceability system and a trading platform aims to elevate the economic value of forest products and promote sustainable development [105][106].
“广东三宝”入驻广州华美达酒店!让海内外宾客体验岭南大地的馈赠
Nan Fang Nong Cun Bao· 2025-06-18 02:05
Core Viewpoint - The "Guangdong Sanbao" series products have officially entered the Guangzhou Kaixuan Hotel, aiming to provide both domestic and international guests with an experience of Lingnan culture and traditional Chinese gifts [2][20]. Group 1: Company Overview - Guangzhou Kaixuan Hotel is located in the Zhujiang New Town business district, offering convenient transportation and a beautiful environment, making it a popular choice for both domestic and international travelers [3][4]. - The hotel has over 370 rooms of various specifications and is recognized as a four-star foreign-related hotel by the National Tourism Administration since 1994 [7][12]. Group 2: Product Introduction - "Guangdong Sanbao" is positioned as a must-buy gift when visiting Guangdong, emphasizing its cultural significance and health benefits [18][20]. - The core philosophy of "Guangdong Sanbao" is based on "true origin, true vintage, true quality," focusing on the safety and effectiveness of raw materials [23]. Group 3: Cultural Significance - The introduction of "Guangdong Sanbao" at the hotel is seen as a way to promote Guangfu culture, allowing guests to engage with traditional Chinese culture [8][22]. - The products are designed with a unique packaging that reflects Guangfu cultural charm, making them competitive in the market [20][22]. Group 4: Collaboration and Market Strategy - The hotel management expressed a desire for deep cooperation with "Guangdong Sanbao," highlighting the alignment of the product's values with the hotel's cultural roots [20][22]. - The partnership aims to leverage the brand advantages and communication experience of the Southern Rural News to enhance product visibility and market reach [24][27].