尽管楼市成色未及去年同期，广州不少楼盘超额完成国庆销售指标。其中，位于海珠区的越秀桂悦东晓在中秋当日（10月6日）宣布完成销售任务，累计 卖出1.5亿元；黄埔区的万科黄埔新城在国庆第4天达成认购目标，最终成交92套，销售金额合计2.21亿元，售楼处在节后第一天集体放假。 图源：时代财经 北京保利璟山和煦8天卖掉21套，保利发展上海公司11盘成交超12亿元；越秀地产广州琶洲南TOD单日最高卖出2亿元；万科广州有楼盘销售经理凌晨1点 仍在接待客户…… 为期8天的"超级黄金周"，北上广楼市不乏亮眼表现。 根据中指研究院，今年国庆假期期间（10月1-8日），北京新房（注：指住宅，下同）日均成交0.61万平方米，同比增长52%；上海新房日均成交0.62万平 方米，同比增长3%；广州新房日均成交0.81万平方米，同比下降4%。 北上新房成交上涨，背后有楼市新政的助力。今年8月，北京、上海先后发布楼市新政，在新政的刺激下，9月至今，北京、上海新房成交情况持续向好。 广州市场小幅下降，主要原因之一是缺乏新政的支撑，同时多个楼盘节前集中开盘"抢跑"，提前消耗购买力。 无论市场冷暖，总有楼盘不为销量发愁，亦有售楼处门庭冷落，这反 ...

Market Performance - In the first half of 2025, Guangzhou's new housing market reported 32,861 transactions, a year-on-year increase of 16.97%, with a total area of 3,644,019 square meters, up 17.31% year-on-year, indicating a strong upward trend in the market supported by effective policies [2] - The overall market remains robust, with over 21 new projects achieving a usage rate exceeding 100%, reflecting strong demand for quality housing [2][4] Consumer Preferences - High-quality and cost-effective housing products are favored by buyers, with developers employing cautious pricing and innovative promotional strategies to boost sales [2][3] - The demand for improved living experiences has surged, with buyers increasingly prioritizing the intrinsic qualities of homes, leading to a notable rise in sales of new projects [3] Sales and Pricing Trends - The total sales area of new homes in Guangzhou reached 3.67 million square meters in the first half of the year, marking a 17% increase year-on-year, while the average transaction price for new homes fell to 34,442 yuan per square meter, down 8.5% year-on-year, the lowest in four years [4][5] - The market is characterized by a "volume increase and price decrease" trend, with developers focusing on product upgrades and promotional activities to stimulate sales [6] Promotional Strategies - Developers are actively implementing promotional strategies, including price reductions and various incentives, to attract buyers, especially during key sales events [7] - The inventory level in Guangzhou decreased by 12% year-on-year, with a current inventory of 10.36 million square meters, indicating a 20-month sales cycle [6] Urban Development and Infrastructure - The acceleration of urban renewal and rail transit construction is revitalizing the real estate market, with significant sales increases in areas benefiting from new transit lines [8][9] - The Guangzhou government plans to invest heavily in urban renewal projects, which are expected to stimulate housing consumption and enhance market dynamics [8]