Core Viewpoint - The company, Laopu Gold (06181.HK), has transformed its gold jewelry business into a luxury brand, achieving remarkable growth in its operating performance, with significant increases in revenue and net profit in the first half of 2025 compared to previous periods [1][3][4]. Financial Performance - In the first half of 2025, Laopu Gold reported revenue of 12.354 billion yuan, a year-on-year increase of approximately 250.90%, and a net profit attributable to shareholders of 2.268 billion yuan, up 285.76% [3][4]. - The adjusted net profit for the same period was 2.351 billion yuan, reflecting a growth of 290.6% [3]. - For the first half of 2024, the company achieved revenue and net profit of 3.521 billion yuan and 588 million yuan, respectively, marking year-on-year increases of about 148.30% and 198.75% [3][4]. Market Position and Strategy - Laopu Gold's performance has accelerated compared to the same period in 2024, driven by expanding brand influence and significant sales growth across both online and offline channels [2][4]. - The company has opened 41 self-operated stores in 16 cities, achieving an average store efficiency of 459 million yuan, surpassing global luxury giants [2][12]. - Laopu Gold's online sales reached 1.943 billion yuan in the first half of 2025, with a notable performance during the Tmall "618" event, where it topped the gold category with sales exceeding 1 billion yuan [7][8]. Unique Selling Proposition - The company is recognized as the first brand in China to promote the "ancient method gold" concept and has introduced unique products such as "gold inlaid diamonds" and "golden body blue burning," setting industry trends [10]. - Laopu Gold's products are characterized by high processing costs due to the use of traditional craftsmanship, which is a significant competitive advantage [11]. Membership and Customer Base - The number of loyal members has rapidly increased, with 130,000 new members added in the first half of 2025, bringing the total to 480,000 [12]. - The overlap in consumer demographics with luxury brands like Louis Vuitton and Hermès is approximately 77.3%, indicating a strong positioning in the high-end market [12]. Profitability Metrics - Laopu Gold's gross margin and net margin are leading in the industry, with gross margins exceeding 40% from 2021 to 2024, and net margins showing an upward trend [12]. - In contrast, competitors like Chow Tai Fook and Chow Sang Sang have gross margins below 30% and net margins below 10% [12]. Dividend Policy - For the first half of 2025, Laopu Gold plans to distribute a cash dividend of 1.656 billion yuan, representing 73.03% of the net profit attributable to shareholders, a significant increase compared to the previous year when no dividends were issued [13].

本报记者 刘旺 北京报道 过去一年，奢侈品行业正在经历寒冬时，国货消费品牌出现了新的"排队王"，港股"黄金届爱马仕"老铺 黄金（06181.HK）凭借独特的品牌定位与业绩爆发力，成为资本市场与消费市场的双重焦点。 从业绩上看，2024年，老铺黄金实现85.06亿元的营业收入，同比增长167.5%；实现净利润14.73亿元， 同比增长253.9%。股价自上市以来飙升超20倍。 但实际上，老铺黄金仍然是一家年轻的公司，其创立于2009年，以"古法黄金"为核心卖点，对标爱马 仕、卡地亚等国际奢侈品牌。产品采用"一口价"定价模式，毛利率常年稳定在40%以上。然而《中国经 营报》记者注意到，高光之下，老铺黄金的代工争议、竞争加剧等问题，也浮出水面。记者就公司发展 相关问题向老铺黄金发送采访函，截至发稿未获回复。 快速扩店年入85亿元 4月28日，老铺黄金发布了2024年度报告。报告期内，老铺黄金实现营业收入85.06亿元，同比增长 167.5%；毛利35.01亿元，同比增长162.9%；实现净利润14.73亿元，同比增长253.9%。 据了解，老铺黄金在15个城市共开设了36家自营门店，全部位于包括SKP系（5家）和万 ...