"小区健身房跑路了""篮球培训还有几千块没法退钱"……一些商家利用办卡、大额充值等预付式消费跑 路屡见不鲜，加剧行业信任危机。如今，这一困扰多个行业的"老大难"问题，有了解题新思路。 据悉，目前美团平台上，北京地区已有超35000家门店加入"安心消费"系列产品，其中，健身行业覆盖 率超50%、运动培训行业覆盖率超40%。美团数据显示，截至今年八月，北京地区美容美发、运动健身 等服务的到店消费额同比增长超62%。 大额预付式消费纠纷直接影响消费信心和意愿。近年来，各地政府和有关部门也积极出台相关措施，推 动预付式消费健康发展，保障消费者资金安全，进而提振服务消费，扩大内需。北京市委、市政府将预 付式消费管理纳入"平安北京"和"国际消费中心城市建设"重点任务，以科技赋能监管，创新破解难题。 "平台捕捉消费痛点，为保障消费者权益推出'安心学、跑路赔'的模式，通过平台技术搭建资金保障方 式，为解决预付式消费难题提供新的思路。未来，要发挥互联网平台数据、技术优势，与政府监管部门 一起不断复制成功经验，推动预付式消费数字化转型，让消费者明明白白消费。"北京市消费者协会副 秘书长吴海璐在会上表示。 据了解，本次美团推出的" ...

"小区健身房跑路了""篮球培训还有几千块没法退钱"……一些商家利用办卡、大额充值等预付式消费跑路屡见不鲜，大大影响了消费信心，行业信任危机加 剧。如今，这一困扰多个行业的"老大难"问题，有了解题新思路。 9月12日，美团主办的"安心消费在北京，消费权益有保障"发布会在北京举行。 会上，美团发布"安心消费"全系列产品，包括面向运动健身领域推出"灵活付、跑路赔"解决方案；面向教育培训领域推广"安心学"次卡履约产品，众多机构 推出"一课一消、随时退款"的课程次卡团购；面向足疗、美发美甲、亲子玩乐等多个服务消费领域推出"按次核销、剩余可退"的次卡团购产品，真正从资金 安全保障、商户服务焕新以及消费者体验升级三大方面，为消费者打造资金有保障、消费更安心的服务新模式。 据悉，目前美团平台上，北京地区已有超35000家门店加入"安心消费"系列产品，其中，健身行业覆盖率超50%、运动培训行业覆盖率超40%。美团数据显 示，截至今年八月，北京地区美容美发、运动健身等服务的到店消费额同比增长超62%，"安心消费"系列产品促消费作用明显。 "平台捕捉消费痛点，为保障消费者权益推出'安心学、跑路赔'的模式，通过平台技术搭建资金保障方 ...

Core Insights - China's GDP growth rate reached 5.3% in the first half of 2025, driven primarily by domestic demand, which contributed 68.8% to GDP growth, and final consumption expenditure, contributing 52% [1] - Per capita GDP in China has surpassed $13,000, with a notable shift towards service consumption, which is experiencing rapid growth [1] - The service retail market is evolving with new consumption models and trends, including personalized and diversified services, indicating a significant transformation in consumer behavior [1] Industry Overview - The service retail industry in China reached a scale of 7 trillion yuan in 2024, with an online penetration rate of only 9% [2] - Meituan has expanded its service retail sector by collaborating with 6.3 million merchants, achieving a year-on-year order volume growth of 77% [2] - In lower-tier cities, service retail transactions have seen an annual compound growth rate exceeding 90% since 2022, with user numbers growing over 60% [2] Consumer Trends - Recent data indicates a sustained increase in demand across various service retail sectors, with significant growth in searches for leisure activities such as hair treatments (122% increase), nail services (105% increase), and KTV (401% increase) [3] - New service offerings like indoor surfing and paddleboarding are gaining popularity among urban youth, reflecting changing consumer preferences [3] - Events like BilibiliWorld2025 have dramatically increased interest in related commercial activities, with some searches rising over 500% [3] Employment Impact - The service sector has added an average of 7.41 million jobs annually over the past decade, with significant employment in industries like massage therapy (700,000), hairstyling (400,000), and beauty services (240,000) [4] - Meituan aims to enhance the online presence of skilled workers in the service retail sector, facilitating better management and business opportunities [4] Future Outlook - The service retail sector is expected to continue its rapid growth, with a projected increase in online penetration to 25% by 2030, leading to the emergence of 300 brands with over a thousand stores [3] - As service consumption quality expectations rise, platforms like Meituan are focusing on diverse online products and technological capabilities to support the transformation of the service retail industry [5] - The ongoing shift towards higher quality service consumption is anticipated to unlock significant potential in the trillion-yuan service retail market [5]