Core Viewpoint - Meituan has launched a series of "Safe Consumption" products aimed at enhancing consumer rights and safety in various service sectors, including fitness, education, and beauty services, in collaboration with multiple government departments in Beijing [1][2][3]. Group 1: Product Offerings - The "Safe Consumption" series includes solutions like "Flexible Payment" and "Refund for Business Closure" in the fitness sector, and "Safe Learning" subscription products in education, allowing for flexible payment and refunds [1][3]. - Over 35,000 stores in Beijing have joined the "Safe Consumption" initiative, with over 50% coverage in the fitness industry and over 40% in sports training [1]. Group 2: Market Impact - Meituan reported a year-on-year increase of over 62% in in-store consumption in sectors like beauty and fitness in Beijing, indicating the effectiveness of the "Safe Consumption" products in stimulating consumer spending [1]. - The initiative aligns with government efforts to promote prepaid consumption and protect consumer funds, thereby boosting service consumption and expanding domestic demand [2]. Group 3: Business Support and Collaboration - Meituan has introduced support measures for participating merchants, including online and offline traffic resources, exclusive branding materials, and platform subsidies [4]. - The company aims to create a safe, transparent, and sustainable consumption model through technological innovation and collaboration with government and businesses [4].

Core Viewpoint - The introduction of the "安心消费" series by Meituan aims to address the challenges of prepaid consumption, particularly in sectors like education, fitness, and beauty, by providing consumer protection against business closures [1][2]. Group 1: Product Launch and Features - Meituan has launched the "安心消费" series, which includes a compensation mechanism for consumers in case of business closures, enhancing consumer confidence in prepaid services [1][2]. - The series includes customized solutions for various sectors, such as "灵活付、跑路赔" in fitness, allowing consumers to purchase group deals with a "跑路赔" label for added security [2]. - In the education sector, the "安心学" product allows for a pay-per-class model, enabling consumers to pay only for the classes they attend, with a refund option for unused funds [2]. Group 2: Market Impact and Participation - Over 35,000 stores in Beijing have joined the "安心消费" series, with over 50% coverage in the fitness industry and over 40% in sports training [1]. - The "安心学" program has seen participation from over 38,000 educational institutions across more than 270 cities, offering over 64,000 courses [2]. - The implementation of these products has led to significant increases in traffic and engagement for participating brands, with one brand reporting a 185% increase in traffic and a 117% increase in visits [3]. Group 3: Regulatory and Industry Support - The initiative aligns with government efforts to promote healthy development in prepaid consumption and ensure consumer fund safety, with Beijing incorporating it into key tasks for urban development [3]. - The platform aims to leverage technology and data to enhance consumer protection and facilitate the digital transformation of prepaid consumption [3].

Core Viewpoint - The article discusses the introduction of the "Safe Consumption" initiative by Meituan, aimed at addressing the trust crisis in prepaid consumption across various industries, particularly in fitness and education sectors [1][2]. Group 1: Safe Consumption Initiative - Meituan launched a series of "Safe Consumption" products, including flexible payment and compensation solutions for the fitness sector, and a "Safe Learning" product for educational training, promoting a pay-per-use model [1][2]. - Over 35,000 stores in Beijing have joined the "Safe Consumption" initiative, with over 50% coverage in the fitness industry and over 40% in sports training [1]. - The initiative aims to enhance consumer trust by providing guarantees for funds and improving service experiences across various sectors, including beauty, fitness, and family entertainment [1][2]. Group 2: Government and Industry Support - The Beijing government has integrated prepaid consumption management into key tasks for building a safe and international consumption center, leveraging technology for regulatory innovation [2]. - The "Safe Learning" product allows for a pay-per-class model, enabling refunds for unused funds if service providers fail to deliver, thus reducing consumer concerns [3]. - The shift towards flexible, short-term payment models reflects changing consumer preferences, moving away from large upfront payments [3]. Group 3: Merchant Support and Future Plans - Meituan offers support measures for participating merchants, including online and offline traffic resources, exclusive branding materials, and platform subsidies [4]. - The company aims to create a safe, transparent, and sustainable consumption model, enhancing consumer rights and boosting confidence in spending [4]. - Future plans include continuous innovation in product offerings and collaboration with government and businesses to strengthen the "Safe Consumption" framework [4].

Group 1 - The issue of prepaid consumption has been a pain point for consumers, with many facing store closures and difficulties in protecting their rights [1] - Liu Kesheng, president of My Hair, highlighted that the chaos surrounding large prepaid consumption affects the healthy development of related industries [1] - Governments and relevant departments have been actively implementing measures to promote the healthy development of prepaid consumption and ensure consumer fund safety [1] Group 2 - The Supreme People's Court recently issued guidelines to combat consumer rights violations, including operators absconding with funds and unfair terms [1] - The Beijing municipal government has included prepaid consumption management in key tasks for building a "Safe Beijing" and an "International Consumption Center City" [1] - Meituan launched a series of "Safe Consumption" products aimed at various service sectors, allowing for per-use redemption and refunds [1] Group 3 - Wu Hailu, deputy secretary-general of the Beijing Consumers Association, emphasized the importance of leveraging internet platform technology to address prepaid consumption issues [2] - Liu Kesheng noted that prepaid consumption on platforms can better protect consumer rights and encourage repeat visits to stores [2] - Over 35,000 stores in Beijing have joined Meituan's "Safe Consumption" series, with significant coverage in the fitness and sports training sectors [2]

Core Points - The article discusses the launch of Meituan's "Safe Consumption" series products aimed at addressing the issues of prepaid consumption and enhancing consumer confidence in various service industries [1][2][3] - Meituan's solutions include flexible payment options and refund guarantees for fitness, education, and other service sectors, significantly impacting consumer spending behavior [1][2][3] Group 1: Safe Consumption Products - Meituan introduced "Flexible Payment" and "Refund Guarantee" solutions in the fitness sector, allowing consumers to purchase short-term fitness cards and enjoy protection against business closures [2][3] - The "Safe Learning" product in the education sector enables consumers to pay per class, with a refund option if the service provider fails to deliver [3][4] - Over 35,000 stores in Beijing have joined the "Safe Consumption" initiative, with over 50% coverage in the fitness industry and over 40% in sports training [1][2] Group 2: Consumer Experience and Industry Impact - The introduction of these products has led to a significant increase in consumer spending, with a reported over 62% year-on-year growth in service consumption in Beijing [1][2] - Consumers have shared positive experiences regarding refunds and service guarantees, indicating a shift towards more flexible and secure payment models [3][4] - The trend shows a growing preference among younger consumers for short-term, flexible payment options, moving away from large upfront payments [3][4] Group 3: Support for Participating Merchants - Meituan provides various support measures for merchants participating in the "Safe Consumption" program, including online and offline traffic resources and platform subsidies [8] - The collaboration with SaaS service providers in the fitness and education sectors aims to enhance service quality and operational efficiency for merchants [6][8] - The initiative is expected to promote long-term industry development by shifting from high-volume sales to refined service management [6][8]