上月，加拿大鹅宣布任命谢霖（Celine Xie）为中国区总裁，全面负责中国内地市场的直营业务。她将 常驻上海，并向加拿大鹅亚太区总裁Jonathan Sinclair汇报工作。这是自2022年以来，加拿大鹅第三次调 整中国区总裁人选。谢霖此前在ZARA母公司、Inditex爱特思集团有超过15年的领导经验，曾担任爱特 思集团大中华区中南区副总裁兼董事总经理和ZARA大中华区高管，全面统筹涵盖零售、电商及营销领 域。加拿大鹅表示，此项任命彰显了品牌自2018年进入中国市场以来持续强化本土领导团队的决心。此 前报道：加拿大鹅任命ZARA前高管为中国区总裁，三年三换该人选 伴随全球高端消费下行，奢侈品牌转手交易频繁发生。Canada Goose加拿大鹅控股股东Bain Capital贝恩资本正在考虑出售其所持股份。据悉，贝恩资本于2013年收购了加拿大鹅的控股 权，并于2017年主导该公司上市。加拿大鹅、贝恩资本的发言人截至目前未有回应。加拿大 鹅在2025财年业绩报告显示，营收同比增长1.1%至13.484亿美元，净利润录得9480万美元， 在整体消费环境承压的背景下保持增长。 彭博社援引知情人士消息称，贝恩资 ...

Core Viewpoint - The article highlights the efforts of Chinese foreign trade enterprises to pivot towards domestic sales in response to international challenges, emphasizing the importance of integrating domestic and foreign trade to expand market opportunities and support economic stability. Group 1: Market Integration and Support - The Ministry of Commerce initiated the "Foreign Trade Quality Products China Tour" event, resulting in procurement intentions exceeding 16.7 billion yuan, with participation from over 2,400 foreign trade companies and 6,500 buyers [1] - A significant number of foreign trade enterprises, approximately 85%, also engage in domestic sales, with domestic sales accounting for nearly 75% of their total revenue [1] - Major supermarket chains like Yonghui and Hualian have established "green channels" to facilitate the transition of export products to domestic sales, providing tailored support and rapid product placement [2][3] Group 2: E-commerce and Technological Support - E-commerce platforms such as Tencent and Meituan have launched initiatives to assist foreign trade enterprises in entering the domestic market, with Tencent's "New Journey for Foreign Trade" plan and Meituan's measures already engaging over 300 companies [3] - Taobao and Tmall initiated a "Foreign Trade Selection" program aimed at supporting at least 10,000 foreign trade merchants, significantly reducing the time required for new store approvals [3] - The Qingchuang City International Online Wholesale Center has helped over 300 foreign trade companies sell more than 300,000 clothing items since April [4] Group 3: Financial and Cost Reduction Measures - JD.com has committed to a substantial procurement plan, aiming to purchase at least 200 billion yuan worth of export-to-domestic goods over the next year, significantly aiding foreign trade companies [6] - Tencent's "0 deposit trial operation" policy allows foreign trade businesses to list products without upfront costs, further reducing operational expenses [7] - Financial institutions in Fuzhou are providing flexible credit solutions to alleviate the financial pressures faced by foreign trade companies, with a focus on supporting cross-border trade [8] Group 4: Product Innovation and Market Adaptation - Companies like Ningbo Jingshan Shuanglu Battery Co. are leveraging technology and innovation to enhance product competitiveness, with significant investments in R&D and new product development [10] - The shift from foreign trade to domestic sales is seen as a transition from "manufacturing" to "branding," emphasizing the need for quality products to meet domestic consumer demands [11] - Firms are adopting flexible production strategies to respond to the "small orders and quick response" market demand, enhancing their ability to adapt to changing consumer preferences [14][15]

Group 1 - The consumer market in Nanjing shows a stable foundation and a wave of upgrades, with retail sales of grain and oil, daily necessities, and sports and entertainment products increasing by 21.7%, 11.1%, and 19.6% respectively in the first quarter [1][3] - The establishment of "15-minute convenient living circles" has significantly improved residents' daily lives, with 166 such circles completed, covering 220 communities and providing services to 2.532 million residents, achieving a satisfaction rate of 97.86% [2][3] - The growth in retail sales of basic and upgraded goods reflects the vitality of the consumer market, driven by increased resident income and changing consumption concepts, with per capita disposable income reaching 24,411 yuan, a year-on-year increase of 4.5% [6] Group 2 - The sports goods sector is experiencing a notable consumption upgrade, with retail sales of sports and entertainment products increasing by 19.6% in the first quarter, driven by rising health awareness among consumers [4][6] - The newly opened Decathlon store in Nanjing aims to create a differentiated commercial ecosystem by integrating green consumption concepts and community sports activities, enhancing the urban sports economy [6] - Decathlon plans to open two more physical stores in Nanjing by 2025, indicating a commitment to expanding its market presence and promoting sports consumption [6]