年末业绩冲刺进入关键阶段，房企促销力度持续加码。北京商报记者近日走访北京多个售楼处了解到， 市场上各类优惠活动密集推出，一口价特惠房源、车房同购专属补贴、品牌家电礼包等实打实的让利举 措频现，直接为购房者送上"真金白银"的福利。销售渠道方面，与传统的开发商自销团队主导或联合多 家代理公司分销的模式不同，2025年末的楼市营销更趋多元，不少开发商纷纷布局直播平台，通过线上 沉浸式展示、实时互动答疑等形式，精准吸引购房者关注，拓宽获客路径。 业内人士分析认为，年末是房企全年业绩收官的核心窗口期，叠加市场存量竞争加剧、资金回笼需求迫 切等因素，密集推出优惠促销已成为行业的共识性选择。 除龙湖集团旗下项目外，中建玖合多个项目也聚焦年底关键营销节点，推出多种优惠活动。中建玖合营 销相关负责人表示，年终优惠主要与客户付款比例挂钩，付款比例越高，对应的折扣优惠越高。这也是 当下房企普遍采用的激励回款措施。 "12月运河玖院计划二批次加推，会对一期售罄的户型进行一定的补货，一期在售的户型都会有加 推。"中建玖合营销相关负责人表示，在加推房源的同时，对于具有购房资格的客户将按照现行的首付 比例和贷款比例执行；对于少量置换客户， ...

北京商报记者 | 王寅浩 李晗 年末业绩冲刺进入关键阶段，房企促销力度持续加码。 在优质房源供给加速与优惠政策叠加的背景下，房企正全力冲刺2025年底的收官业绩。 近日，北京商报记者实地走访北京多个售楼处了解到，市场上各类优惠活动密集推出，一口价特惠房 源、车房同购专属补贴、品牌家电礼包等实打实的让利举措频现，直接为购房者送上"真金白银"的福 利。销售渠道方面，与传统的开发商自销团队主导或联合多家代理公司分销的模式不同，2025年末的楼 市营销更趋多元，不少开发商纷纷布局直播平台，通过线上沉浸式展示、实时互动答疑等形式，精准吸 引购房者关注，拓宽获客路径。 业内人士分析指出，年末是房企全年业绩收官的核心窗口期，叠加市场存量竞争加剧、资金回笼需求迫 切等因素，密集推出优惠促销已成为行业的共识性选择。 多个项目折扣力度升级 在优质房源供给加速与优惠政策叠加的背景下，房企正全力冲刺2025年底的收官业绩。北京商报记者走 访北京多家售楼处了解到，一口价房源、品牌家电礼包等举措，正为购房者带来更多实在优惠。 龙湖·观萃营销负责人毛晓晖表示，项目在12月推出了"双12购房节"活动，并针对105平方米三居、116 平方米四 ...

年末业绩冲刺进入关键阶段，房企促销力度持续加码。近日，北京商报记者实地走访北京多个售楼处了 解到，市场上各类优惠活动密集推出，一口价特惠房源、车房同购专属补贴、品牌家电礼包等实打实的 让利举措频现，直接为购房者送上"真金白银"的福利。销售渠道方面，与传统的开发商自销团队主导或 联合多家代理公司分销的模式不同，2025年末的楼市营销更趋多元，不少开发商纷纷布局直播平台，通 过线上沉浸式展示、实时互动答疑等形式，精准吸引购房者关注，拓宽获客路径。 业内人士分析指出，年末是房企全年业绩收官的核心窗口期，叠加市场存量竞争加剧、资金回笼需求迫 切等因素，密集推出优惠促销已成为行业的共识性选择。 多个项目折扣力度升级 在优质房源供给加速与优惠政策叠加的背景下，房企正全力冲刺2025年底的收官业绩。北京商报记者走 访北京多家售楼处了解到，一口价房源、品牌家电礼包等举措，正为购房者带来更多实在优惠。 龙湖·观萃营销负责人毛晓晖表示，项目在12月推出了"双12购房节"活动，并针对105平方米三居、116 平方米四居等收官户型推出清盘特惠，提供多套一口价房源，同时针对105平方米户型购房客户设置专 属9.8折优惠。 "除此之外， ...

Core Viewpoint - The opening of the "Yunhe Jiuyuan" project by China State Construction's subsidiary, Zhongjian Jiuhuo, has garnered significant market attention, achieving rapid sales in the Beijing sub-center area, indicating a strong demand for new housing in Tongzhou following the relaxation of purchase restrictions [1][5]. Group 1: Project Overview - The "Yunhe Jiuyuan" project officially opened on September 20, 2023, with 573 units sold on the first day and a total of 364 units signed within five days, achieving a sales rate of 75% on the opening day [4][1]. - The project is part of a larger land acquisition by Zhongjian Jiuhuo, which secured a group of plots in Tongzhou for a total of 7.491 billion yuan, marking its return to the Beijing market after a two-year hiatus [2][5]. - The total land area for the project is 11.28 hectares, with a planned construction scale of nearly 300,000 square meters, making it one of the largest comprehensive projects in Tongzhou in recent years [2][5]. Group 2: Market Context - Since the relaxation of "dual purchase restrictions" last year, the Tongzhou real estate market has seen increased activity, with several new projects launched in the area [5][6]. - The project features a variety of unit sizes, with smaller units priced competitively against nearby projects, while larger units have set new price records for the area, with prices exceeding 80,000 yuan per square meter for units over 200 square meters [3][4]. - The competitive landscape includes other projects like "Manyun ONE," which has a lower average price per square meter, highlighting the diverse pricing strategies in the market [3][4]. Group 3: Company Strategy - Zhongjian Jiuhuo aims to strengthen its presence in the Beijing market, with the "Yunhe Jiuyuan" project being a key focus for the year, reflecting the company's strategy to enhance its market share in a competitive environment [7][5]. - The company has been relatively inactive in Beijing over the past two years, with its last land acquisition prior to this project occurring in June 2023, indicating a strategic shift to capitalize on current market conditions [7][6]. - In 2022, Zhongjian Jiuhuo's sales in Beijing were significantly lower compared to its performance in Shanghai, where it achieved higher sales figures, suggesting a need for improved performance in the Beijing market [7][6].