Core Viewpoint - The Beijing real estate market is experiencing a surge in supply and sales activity during the traditional peak season of September, driven by favorable seasonal conditions and supportive policies [1][9][11]. Supply and Demand Dynamics - In September, the Beijing Municipal Commission of Housing and Urban-Rural Development issued 25 pre-sale permits for 22 real estate projects, providing nearly 6,000 housing units [1][6]. - A significant supply peak occurred on September 13, with five projects obtaining pre-sale permits, releasing 1,943 units, which accounted for over 30% of the month's total supply [1][7]. Project Performance - Notable projects include Beijing Jian Gong Jia Tang Yun Xi, which achieved a 95% sales rate on its opening day, and Zhong Jian Yun He Jiu Yuan, which had a 52.75% sales rate with an average price of approximately 61,500 CNY per square meter [3][4]. - The sales strategies employed include "one-stop" services to streamline the purchasing process, significantly enhancing signing efficiency [5]. Regional Supply Distribution - The new projects are distributed across ten districts, with Chaoyang leading in project numbers (6 projects) and total supply (1,653 units), followed by Fengtai (4 projects, 757 units) and Tongzhou (2 projects, 844 units) [6][8]. - The total new housing supply in September exceeded the combined totals of July and August, indicating a robust market response [6]. Market Outlook - The market is expected to maintain its positive momentum, with analysts predicting an increase in transaction volumes for both September and October, supported by the introduction of quality projects in prime locations [10][11]. - Recent policy adjustments and a more lenient credit environment have stimulated reasonable housing demand, contributing to a positive feedback loop in market confidence [11].

Core Viewpoint - The concept of a "good house" has evolved to reflect not only the upgrading of residential needs but also the transformation of urban development philosophies, with the launch of Longfor's "Good House" project in Beijing serving as a benchmark for high-quality urban living [1][6]. Group 1: Project Overview - Longfor's "Good House" project, Longfor Guancui, features over 30,000 square meters of real-life demonstration space, showcasing a complete and tangible representation of a "good house" in the Beijing market [1][3]. - The project emphasizes a seamless integration of indoor and outdoor spaces, with innovative designs such as LDKBG (Living, Dining, Kitchen, Balcony, Garden) that enhance the living experience [4][5]. Group 2: Design and Features - Longfor Guancui includes a nearly 1,000-meter weather-protected corridor that connects various community amenities, allowing residents to navigate the area comfortably in different weather conditions [3]. - The project offers diverse spaces catering to all age groups, with a 1,000-square-meter multi-functional clubhouse designed for activities ranging from fitness to family gatherings [3][5]. - Unique architectural features include balconies over 6 meters high, providing expansive views and privacy, and allowing for various lifestyle scenarios [3][5]. Group 3: Business Strategy and Operations - Longfor's ability to create the first "Good House" project is attributed to its robust financial operations and diversified business strategies, which include real estate development, commercial investment, asset management, property management, and smart construction [6]. - The company has recently launched several projects, including Longfor Enxiang Lingyun Song and Longfor Chenhan, which have seen strong sales, indicating a positive market response to high-quality living spaces [6]. Group 4: Community and Lifestyle Initiatives - Longfor's property management initiatives, such as the "Shanju Plan," aim to enhance community environments through meticulous maintenance and community engagement activities [7]. - The company's commercial investment strategy focuses on improving urban consumer experiences, with ongoing upgrades to shopping centers like Changying Tianjie to meet customer expectations [7]. - Longfor's asset management division addresses the needs of urban youth by providing affordable housing options and fostering community connections through projects like the Crown Apartment [8]. Group 5: Sustainable Development and Urban Impact - Longfor's multi-channel approach extends the concept of a "good house" to encompass a "good life," integrating various business lines to enhance urban living and contribute to sustainable city development [6][8].

Group 1: Market Performance - The overall residential market in Beijing recorded 3,764 transactions from September 8 to September 14, with a total sales amount of 31.46 billion yuan [1] - Zhonghai Lijinfu achieved a net signing amount of 2.13 billion yuan, becoming the top new home sales project in the city [1] - In the new housing market, 57 out of 70 cities saw a decline in new home prices, while 9 cities experienced an increase, with Shanghai, Hangzhou, and Yichang leading with a 0.4% rise [3] Group 2: New Projects - Longhu Chinhang in Shunyi has obtained a pre-sale permit, with a total of 551 units planned and a selling price range of 40,200 to 45,700 yuan per square meter [2] - The project consists of 17 buildings with a total of 524 households, featuring apartments with sizes ranging from 97 to 165 square meters [2] Group 3: Company Updates - China Merchants Shekou announced the resignation of Chairman Jiang Tiefeng due to work relocation, with Zhu Wenkai appointed as the new chairman [4] - Vanke Group has completed an organizational restructuring, which includes a new structure for its headquarters, regional companies, and business divisions [5] Group 4: Policy Changes - The State Administration of Foreign Exchange has introduced measures to facilitate foreign individuals in purchasing property in China, allowing them to make foreign exchange payments before obtaining the necessary purchase documentation [6]

Core Insights - The project "Longhu·Chenhan" has obtained a pre-sale permit in the Dongfeng Shopping Mall area of Shunyi New Town, with the registered name "Chenhan Jiayuan" [1] Project Overview - The project includes 17 buildings ranging from 5 to 17 floors, with a maximum height of 54.4 meters and a total of 524 residential units [1] - The residential units consist of 8 buildings on the north side and 9 on the south side, featuring apartments with areas of approximately 97-118 square meters for three-bedroom units and 118-138-165 square meters for three to four-bedroom units [1] - The project has a high efficiency rate, with a net area exceeding 100% [1] Sales Information - A total of 551 units across 17 buildings have been approved for sale, with an average selling price ranging from 40,200 to 45,700 yuan per square meter [1]