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京东外卖的Plan B是出海
Tai Mei Ti A P P· 2025-08-06 00:37
Group 1 - JD.com announced the acquisition of CECONOMY, Germany's largest consumer electronics group, valued at approximately €2.2 billion, equivalent to over ¥18 billion [1] - CECONOMY operates over 1,000 physical stores in Europe and has established an online sales platform, which will continue to operate independently post-acquisition [1] - This acquisition marks a significant step in JD.com's internationalization strategy, aiming to replicate its domestic success in the European market [3] Group 2 - JD.com previously attempted to acquire UK electronics retailer Currys but ultimately decided to withdraw after careful consideration [2] - The company is focusing on consumer electronics as a starting point for its overseas expansion, indicating a consistent strategy in its acquisition targets [3][10] - JD.com's international business has faced challenges and management changes since its inception, reflecting a turbulent journey in its overseas endeavors [7][10] Group 3 - JD.com's international strategy has shifted focus from Russia and Southeast Asia to Europe, similar to successful models like TikTok and Temu [10] - The company aims to build a supply chain fulfillment system and overseas warehousing network to enhance its competitive advantage in international markets [10] - Targeting overseas Chinese communities is a key strategy, although it may limit broader market penetration in the long term [11] Group 4 - The domestic e-commerce landscape has been significantly impacted by the rise of competitors like Pinduoduo and Douyin, which have captured market share from JD.com [12] - JD.com reported a 15.8% year-on-year increase in net revenue and a 31.4% increase in Non-GAAP operating profit for the first quarter [14] - The company is exploring new long-term strategies to address challenges posed by competitors and market dynamics [15][18] Group 5 - JD.com is at a crossroads between focusing on international expansion and its domestic delivery business, with significant investments already made in both areas [20][21] - The company has invested over ¥10 billion in its delivery business, raising questions about the sustainability of its current strategy [18][21] - The decision to prioritize internationalization over delivery services may reflect a response to competitive pressures in the domestic market [23][24]
达达更名为本地生活服务事业群?京东即时零售战略再升级
Nan Fang Du Shi Bao· 2025-08-05 10:47
日前,有消息显示,京东达达事业部已于近期正式更名为本地生活服务事业群。该事业群下设:秒送 (含外卖)、酒旅、家政、研发、整合营销、中台等业务部门。被称为"老K"的郭庆继续担任负责人, 向京东集团兼零售CEO许冉汇报。 京东CEO许冉曾在京东财报业绩会上对于入局外卖解释称,外卖是即时零售场景下用户高频的业务之 一,在即时零售包括外卖业务上的投入,对于京东丰富消费场景、打造能力、满足用户的需求和提升用 户体验、加强用户活跃度等方面,都有积极的效果,可以跟京东现有业务产生巨大的协同价值。京东集 团董事局主席刘强东称,京东做外卖的逻辑是服务背后的生鲜供应链,将采用跟美团完全不同的商业模 式。 从外卖到酒旅:围绕本地生活的商业生态竞争 此前6月,达达集团宣布与京东集团的私有化交易完成,从美股退市。有业内评论认为,此次更名,标 志着达达彻底融入京东生态,进入发展新阶段,也意味着京东即时零售战略的进一步升级,形成"即时 零售+本地生活"的闭环生态。 不过,对于上述消息,南都记者向京东方面求证,但截至发稿时暂未给予回应。 从支援到主力:即时零售被提升至战略新高度 公开信息显示,达达在2014年由蒯佳祺创立,曾先后获得了红杉、 ...