转自：贵州日报 贵州日报天眼新闻记者 陈丹 "妈，你来帮我烧火。"吴传美冲里屋喊。话音刚落，就见73岁的母亲李胜美笑盈盈地从柴房里出来，然 后坐在炉灶前的小板凳上，熟练地将干竹子劈成竹块，扔进炉膛。 1月5日，黔东南州凯里市三棵树镇南高村脚高上寨阿妮酸汤坊里，红彤彤的火焰燃起，吴传美母女 俩"搭档"制作白酸汤的日常便开始了。 "我们苗家人，就爱这一口。"大铁锅里的水咕咕冒着泡，吴传美倒进用木质量斗装好的5斤干净糯米， 用木瓢搅拌了几下，盖上木锅盖，眼睛看向认真烧火的母亲，忆起过去从山上劳作回来，就爱喝一碗妈 妈酿的白酸汤的情景，"喝下去就觉神清气爽，疲惫全消。" 白净的糯米在沸水中翻滚，清澈的水渐渐变白、变浓，五六分钟后，吴传美将其舀起，过滤出米汤。在 火塘边放凉至50℃左右，再一瓢一瓢加入大大小小的白酸汤陶坛里。每加入一个坛子，吴传美都要用一 个长瓢在里面上下倒水，"这样就能更好与坛底代代留下来的'母水'混合，口感更好。" 在38岁的吴传美心里，传承酸汤制作技艺，既为留住"妈妈的味道"，也为让更多人认识、了解、品尝这 一在大山里传承千年的好滋味。 早年间，吴传美在三棵树镇上开了一家粉店，附带供应白酸汤煮的酸 ...

Core Insights - The cloud and Guizhou cuisine has gained significant popularity, with the number of related restaurants exceeding 42,000 by mid-2025, and a continuous rise in chain rate driving growth [1][3] - The market size for Chinese cuisine in the cloud and Guizhou category is projected to grow from 31.8 billion yuan in 2023 to 36 billion yuan in 2025, with year-on-year growth rates of 6.9% and 5.9% for 2024 and 2025, respectively, both surpassing the overall growth rate of Chinese cuisine [1] Restaurant Growth and Trends - The cloud and Guizhou cuisine sector is experiencing a surge in new brands, particularly in the hot pot category, with brands like 滇翁 and 芸山季 showing strong growth [3][6] - The presence of cloud and Guizhou cuisine on platforms like Douyin (TikTok) has significantly boosted visibility, with topics related to Yunnan and Guizhou cuisine surpassing 10 billion views [3][4] Consumer Engagement and Marketing - Douyin's short video and live streaming features have become crucial for restaurant marketing, with over 220,000 live sessions held in a year, leading to double-digit growth in daily order volumes [5][10] - The trend of "酸汤" (sour soup) has emerged as a key differentiator, with various dishes gaining immense popularity on Douyin, such as "酸汤鱼" with 4.48 billion views [7][10] Dining Experience and Social Media Influence - The concept of "漂亮饭" (beautiful food) is gaining traction, with over 1.73 billion views on Douyin, as consumers seek aesthetically pleasing dining experiences [11] - Cloud and Guizhou Bistro restaurants are blending ethnic elements with a relaxed atmosphere, enhancing the overall dining experience and social media appeal [12][13] Regional Market Dynamics - The cloud and Guizhou cuisine is expanding nationally, with a K-shaped development trend where first-tier cities focus on refinement while third and fourth-tier cities emphasize affordability and local flavors [16][18] - The marketing strategies differ by region, with first-tier cities requiring a more sophisticated approach to attract business clientele, while third and fourth-tier cities leverage local community engagement [18][19] Future Outlook - The integration of Douyin's platform with cloud and Guizhou cuisine is expected to continue driving growth, as restaurants adapt to online marketing trends and consumer preferences [21]