2025 年的彩电行业，正在上演一出熟悉的戏码：销量继续下滑，但发布会舞台上，厂商们依旧在用一 个又一个"革命性"的词汇来刺激市场神经。 这一次，舞台的主角不再是 OLED，也不再是量子点，而是被冠以"终极画质方案"的 RGB+Mini LED。 TCL、海信在最近的秋季新品发布会上，都把 RGB 背光与 Mini LED 组合的电视推到最显眼的位置。 TCL 甚至喊出"画质天花板"的口号，暗示这将是液晶电视最后一次真正意义上的升级。 但问题是：RGB+Mini LED，真的是画质的尽头吗？还是说，它只是厂商们在技术拐点前的最后一次豪 赌？ RGB+Mini LED 究竟是什么？ 先把概念掰直：Mini LED 不是"面板技术"，而是 LCD（液晶）用的背光方式。LCD 自身不发光，必须 靠背后的 LED 灯发光。根据灯的摆放方式不同，大致有三种形态： 侧入式（Edge-lit）：灯藏在边框里，只有几条"横向分区"，局部调光很有限。直下式/全阵列（Full- Array/Direct-lit）：把灯铺满屏幕后方，能做更细的分区控光。 在 PConline 家电 对海信 UX980 RGB-Mini LED 电 ...

Investment Rating - The investment rating for TCL Electronics is "Buy" with a target price not specified [5][4]. Core Views - TCL Electronics is a leading player in the global TV industry, with a focus on high-end products and global operations driving steady market share expansion [4]. - The company has shown strong revenue growth in various segments, particularly in the display business and internet services, indicating robust operational performance [2][3]. - The strategic focus on cost control and efficiency improvements has led to enhanced profitability, with adjusted net profit showing significant year-on-year growth [3][4]. Summary by Sections Financial Performance - For the first half of 2025, TCL Electronics reported revenue of HKD 54.78 billion, a year-on-year increase of 20.4%, and an adjusted net profit of HKD 1.06 billion, up 62% [1]. - The display business generated revenue of HKD 33.42 billion, with significant contributions from large-size displays and smart commercial displays [2]. Business Segments - The display segment saw a revenue increase of 10.9%, with large-size displays growing by 9.4% and smart commercial displays by 9.4% [2]. - Internet business revenue rose by 20.3% to HKD 1.46 billion, with overseas revenue increasing by 46.3% [2]. - The photovoltaic business experienced remarkable growth, with revenue up 111.3% to HKD 11.14 billion [2]. Profitability and Cost Management - The overall gross margin for the first half of 2025 was 15.3%, slightly down by 0.6 percentage points due to a higher proportion of low-margin photovoltaic business [3]. - The company effectively reduced its overall expense ratio, leading to an increase in adjusted net profit margin by 0.5 percentage points to 1.9% [3]. Future Outlook - TCL Electronics is actively expanding into new business areas such as smart glasses and companion robots, with significant market share achievements in these segments [3]. - The company is expected to maintain strong growth in adjusted net profit, projected at HKD 2.34 billion, HKD 2.84 billion, and HKD 3.35 billion for 2025, 2026, and 2027 respectively [4].

Core Viewpoint - TCL Electronics announces a strong earnings forecast for the first half of 2025, projecting adjusted net profit to reach between HKD 950 million and HKD 1.08 billion, representing a significant year-on-year growth of 45% to 65% [1] Group 1: Performance and Growth - The expected high growth in earnings is attributed to improved product structure and quality growth in core business, alongside rapid growth in innovative business [2] - TCL's global TV shipments reached 13.46 million units in the first half of 2025, a year-on-year increase of 7.6%, maintaining its position as the second-largest TV manufacturer globally [3] - Mini LED TV shipments surged by 176.1% to 1.37 million units, making TCL the global leader in Mini LED TV shipments [3] Group 2: Market Position and Strategy - In the Chinese market, TCL's brand upgrade and technological innovation have led to a 10.2% year-on-year increase in shipments of mid-to-high-end TCL brand TVs [4] - TCL's Mini LED TVs achieved a retail volume of over 270,000 units during the 618 shopping festival, ranking first in the industry [4] - TCL's global supply chain and channel advantages have been reinforced, with significant retail volume rankings in various international markets [4] Group 3: Competitive Landscape - The global TV market is undergoing a restructuring phase, with Korean brands facing significant declines in profits, while TCL is capitalizing on this shift [6] - Samsung's video display division reported a 46% drop in Q2 operating profit, while LG Electronics is expected to incur substantial losses [6] - TCL's market share in the high-end TV segment has increased from 13% to 19%, while Samsung's share has decreased from 39% to 28% [7] Group 4: Technological Advancements - TCL's early investment in Mini LED technology has positioned it as a leader in the high-end TV market, with significant advancements in product offerings [9] - The company has developed innovative solutions to address Mini LED challenges, enhancing its market position and driving down prices [9] - TCL's vertical integration strategy has allowed it to convert technological advantages into competitive pricing, facilitating broader market penetration [10] Group 5: Future Outlook - The strong growth of TCL Electronics and the decline of Korean giants indicate a significant shift in the global TV industry value chain [11] - As TCL continues to leverage its technological and supply chain strengths, it is poised to redefine industry standards and capture greater market share in the high-end segment [11]

Core Viewpoint - The Chinese television market in the first half of 2025 shows a clear trend of "stable volume and rising prices," driven by consumption upgrades and a shift towards larger and higher-end products [1][4]. Group 1: Market Performance - In the first half of 2025, the retail volume of color TVs increased by 1.8% year-on-year, while retail revenue grew by 7.5% [1]. - TCL Electronics is a market leader, with a projected adjusted net profit of HKD 9.5-10.8 billion for the first half of 2025, representing a significant year-on-year increase of 45%-65% [1][3]. - TCL's global TV shipment reached 13.46 million units, a year-on-year increase of 7.6%, maintaining its position among the top two globally [4]. Group 2: Technological Advancements - TCL is a pioneer in Mini LED technology, having established a comprehensive technology chain and recently launched the "万象分区" technology, enhancing light control precision [3][4]. - The company has introduced the fourth generation of LCD TVs, achieving nearly 100% visible area and addressing industry challenges such as screen bezels [3]. - Mini LED TVs are expected to see global shipments double to 16 million units by 2025, significantly outpacing OLED TVs [4]. Group 3: Product Strategy - TCL's strategy of focusing on larger and mid-to-high-end products has led to a nearly 30% year-on-year increase in shipments of 65-inch and larger TVs, with the average shipment size reaching a record 53.4 inches [5]. - The global shipment of TCL's quantum dot TVs surged by 73.7% to 3.04 million units [5]. Group 4: Global Brand Expansion - TCL's global brand strategy includes partnerships with top sports and entertainment IPs, enhancing its market penetration and brand recognition [8][9]. - The company became a global partner of the Olympics in February 2025, which is expected to boost its global exposure and brand image [8][9]. - In emerging markets, TCL's shipment volume grew by 17.9%, achieving the top market share in several countries [9]. Group 5: Future Value Drivers - TCL's dual strategy of high-end technology development and global brand penetration positions it as a key player in the smart terminal ecosystem [7][11]. - The integration of Mini LED and AI technologies creates a competitive moat in display quality and smart interaction [11][12]. - The ongoing transformation led by Chinese companies is anticipated to reshape the consumer electronics landscape over the next decade [13].