Core Viewpoint - TCL Electronics announces a strong earnings forecast for the first half of 2025, projecting adjusted net profit to reach between HKD 950 million and HKD 1.08 billion, representing a significant year-on-year growth of 45% to 65% [1] Group 1: Performance and Growth - The expected high growth in earnings is attributed to improved product structure and quality growth in core business, alongside rapid growth in innovative business [2] - TCL's global TV shipments reached 13.46 million units in the first half of 2025, a year-on-year increase of 7.6%, maintaining its position as the second-largest TV manufacturer globally [3] - Mini LED TV shipments surged by 176.1% to 1.37 million units, making TCL the global leader in Mini LED TV shipments [3] Group 2: Market Position and Strategy - In the Chinese market, TCL's brand upgrade and technological innovation have led to a 10.2% year-on-year increase in shipments of mid-to-high-end TCL brand TVs [4] - TCL's Mini LED TVs achieved a retail volume of over 270,000 units during the 618 shopping festival, ranking first in the industry [4] - TCL's global supply chain and channel advantages have been reinforced, with significant retail volume rankings in various international markets [4] Group 3: Competitive Landscape - The global TV market is undergoing a restructuring phase, with Korean brands facing significant declines in profits, while TCL is capitalizing on this shift [6] - Samsung's video display division reported a 46% drop in Q2 operating profit, while LG Electronics is expected to incur substantial losses [6] - TCL's market share in the high-end TV segment has increased from 13% to 19%, while Samsung's share has decreased from 39% to 28% [7] Group 4: Technological Advancements - TCL's early investment in Mini LED technology has positioned it as a leader in the high-end TV market, with significant advancements in product offerings [9] - The company has developed innovative solutions to address Mini LED challenges, enhancing its market position and driving down prices [9] - TCL's vertical integration strategy has allowed it to convert technological advantages into competitive pricing, facilitating broader market penetration [10] Group 5: Future Outlook - The strong growth of TCL Electronics and the decline of Korean giants indicate a significant shift in the global TV industry value chain [11] - As TCL continues to leverage its technological and supply chain strengths, it is poised to redefine industry standards and capture greater market share in the high-end segment [11]