以下文章来源于快刀财经 ，作者快刀财经编辑部 快刀财经 . 欢迎关注这个洞察商业真相的公号。快刀财经，商业快媒体、思维孵化器、价值试验场和洗欲中心。 来源丨快刀财经（ID：kuaidaocaijing） 作者丨朱末 图源丨Midjourney 新年伊始，万象更新，很多企业却没能挺到2026年的钟声敲响。 近日，东莞制造业再传重磅消息，有着26年历史、巅峰时超万名员工的"长荣东莞玩具厂"，因订单暴 跌四成，经营陷入绝境而宣布结业。其母公司华盛玩具董事会最终确定停产清算方案，这家制造业龙 头标杆至此谢幕，留下无数唏嘘。 一石激起千层浪，东莞的玩具产业被推上风口浪尖。作为"中国潮玩之都"，东莞聚集了超4000家玩 具生产企业和近1500家上下游配套企业，形成了强大的产业集群。 过去数十年间，东莞更是凭借着毗邻香港、劳动力及土地成本低等优势，以及实施外向带动的经济战 略，将"玩具代工"模式做到了炉火纯青，流水生产线日夜轰鸣，厂商们赚得盆满钵满。 然而，时过境迁，如今不少东莞玩具厂房门口的招工启事早已泛黄，取而代之的是"厂房招转让"的告 示，在市场的大浪淘沙中纷纷倒下：过度依赖代工模式，缺乏产品创新能力，利润越来越低， ...

Core Insights - The潮玩 industry in Dongguan, particularly in Shipaizhen, has rapidly developed into a significant production base, with 85% of潮玩 products originating from this area, blending traditional culture with modern design [1][7][14]. Industry Overview - Shipaizhen has become a hub for潮玩 production, with a complete industry chain from design to manufacturing and sales established since the 1980s [7][8]. - The local潮玩 enterprises are increasingly incorporating Chinese cultural elements into their products, such as metal assembly toys inspired by traditional themes [5][8]. Innovation and Trends - Companies are responding to the rising demand for emotional value and trendy products by forming large design teams and rapidly launching new original IPs, including blind boxes and figurines [8][10]. - The introduction of digital and intelligent equipment has transformed潮玩 manufacturing from a labor-intensive to a technology-intensive industry, enhancing product quality and reducing labor intensity [17][27]. Production Efficiency - Shipaizhen is developing an潮玩 AI design center, which can complete prototypes within 48 hours and enter mass production within 72 hours, aiming to improve production efficiency by 20% [14]. - The local潮玩 industry has seen significant improvements in production precision, with some companies achieving accuracy levels of 0.02 mm in their manufacturing processes [23][25]. Cultural Impact -潮玩 products often reflect rich cultural narratives, such as the 千脚灯, which has gained international recognition for its craftsmanship and cultural significance [7][16]. - The integration of traditional cultural elements into潮玩 products allows young consumers to engage with and learn about their heritage in a playful manner [1][5].

Core Insights - The潮玩 industry in Dongguan, particularly in Shipaizhen, has rapidly developed, becoming a major production base in China, with 85% of潮玩 products originating from this area [1][12][19] - Shipaizhen has successfully integrated traditional culture with modern design, promoting the "Guochao" (national trend) culture to new heights [1][3] Industry Overview - The潮玩 industry in Shipaizhen has evolved from traditional toy manufacturing to a full industrial chain encompassing design, production, research, and sales [12][19] - The introduction of digital and intelligent equipment has transformed the潮玩 manufacturing sector from labor-intensive to technology-intensive [26][28] Product Innovation -潮玩 companies in Shipaizhen draw inspiration from traditional culture, creating innovative products such as plush toys and keychains that educate young people about cultural heritage [3][9] - The first product featuring Chinese elements, the "Mei Hou Wang" (Monkey King), gained significant market attention, showcasing the potential of integrating cultural themes into潮玩 [9] Market Demand and Trends - There is a growing demand among young consumers for潮玩 that provide emotional value and align with current trends, prompting companies to establish dedicated design teams [16][19] - The local潮玩 industry has seen a surge in orders, particularly during significant events like the release of popular films, indicating a robust market for IP derivative products [19][21] Technological Advancements - Companies in Shipaizhen are implementing advanced digital equipment to enhance production precision, reducing error margins in processes such as spray painting [28][31] - The establishment of a潮玩 AI design center aims to streamline the prototyping and production process, significantly improving efficiency [24][26] Intellectual Property Protection - To safeguard自主IP (independent intellectual property), local authorities have set up a潮玩 service station to provide international trade technical support and establish performance standards [23][26]