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小镇“链”就大产业!广东东莞石排镇打造潮玩全产业集群
Sou Hu Cai Jing· 2025-09-26 10:00
(央视财经《第一时间》)记者走访了解到,很多现象级潮玩IP背后,都有着东莞石排镇的印记。自上世纪80年代以来,石排镇的玩具生产便已起 步,而近年来,潮玩产业迅速崛起,已经形成了从设计到生产、从研发到销售的全产业链。 广东东莞市石排镇经济发展局潮玩负责人 刘雪仪:前前后后打了300个电话,开模以往需要45天左右,当时缩短到10天就交付了。 目前,石排镇正在打造潮玩AI设计中心,企业48小时内就能完成打样,72小时进入量产阶段,生产效率预计将再提升20%。 在石排镇一家规模较大的潮玩用品设计生产企业,一款最新的AI互动潮玩形象正在进行测试中。 转载请注明央视财经 这家企业的生产部门经理高永光介绍,以前他们只做传统玩具的代工,但近年来,随着年轻人对情绪价值和潮流的需求不断提升,企业抓住了这一 趋势,成立了200人的设计团队和600人的生产队伍,快速推出了包括盲盒、太空舱、手办等系列原创IP。 编辑:潘煦 在石排镇,像这样从设计到生产的"全能型"潮玩企业比比皆是,石排镇潮玩产业负责人刘雪仪告诉记者,在当地周围5平方公里范围内,可以高效满 足潮玩产品设计、打样、生产、销售的全链条需求。刘雪仪对今年初电影《哪吒2》上映时 ...
现象级潮玩IP背后都有它的印记 这个小镇藏不住了
Core Insights - The潮玩 industry in Dongguan, particularly in Shipaizhen, has rapidly developed into a significant production base, with 85% of潮玩 products originating from this area, blending traditional culture with modern design [1][7][14]. Industry Overview - Shipaizhen has become a hub for潮玩 production, with a complete industry chain from design to manufacturing and sales established since the 1980s [7][8]. - The local潮玩 enterprises are increasingly incorporating Chinese cultural elements into their products, such as metal assembly toys inspired by traditional themes [5][8]. Innovation and Trends - Companies are responding to the rising demand for emotional value and trendy products by forming large design teams and rapidly launching new original IPs, including blind boxes and figurines [8][10]. - The introduction of digital and intelligent equipment has transformed潮玩 manufacturing from a labor-intensive to a technology-intensive industry, enhancing product quality and reducing labor intensity [17][27]. Production Efficiency - Shipaizhen is developing an潮玩 AI design center, which can complete prototypes within 48 hours and enter mass production within 72 hours, aiming to improve production efficiency by 20% [14]. - The local潮玩 industry has seen significant improvements in production precision, with some companies achieving accuracy levels of 0.02 mm in their manufacturing processes [23][25]. Cultural Impact -潮玩 products often reflect rich cultural narratives, such as the 千脚灯, which has gained international recognition for its craftsmanship and cultural significance [7][16]. - The integration of traditional cultural elements into潮玩 products allows young consumers to engage with and learn about their heritage in a playful manner [1][5].
从1.0版到3.0版,数智革新!“AI+国潮”打造现象级潮玩IP 传统文化走向新高度
Yang Shi Wang· 2025-09-25 06:37
Core Insights - The潮玩 industry in Dongguan, particularly in Shipaizhen, has rapidly developed, becoming a major production base in China, with 85% of潮玩 products originating from this area [1][12][19] - Shipaizhen has successfully integrated traditional culture with modern design, promoting the "Guochao" (national trend) culture to new heights [1][3] Industry Overview - The潮玩 industry in Shipaizhen has evolved from traditional toy manufacturing to a full industrial chain encompassing design, production, research, and sales [12][19] - The introduction of digital and intelligent equipment has transformed the潮玩 manufacturing sector from labor-intensive to technology-intensive [26][28] Product Innovation -潮玩 companies in Shipaizhen draw inspiration from traditional culture, creating innovative products such as plush toys and keychains that educate young people about cultural heritage [3][9] - The first product featuring Chinese elements, the "Mei Hou Wang" (Monkey King), gained significant market attention, showcasing the potential of integrating cultural themes into潮玩 [9] Market Demand and Trends - There is a growing demand among young consumers for潮玩 that provide emotional value and align with current trends, prompting companies to establish dedicated design teams [16][19] - The local潮玩 industry has seen a surge in orders, particularly during significant events like the release of popular films, indicating a robust market for IP derivative products [19][21] Technological Advancements - Companies in Shipaizhen are implementing advanced digital equipment to enhance production precision, reducing error margins in processes such as spray painting [28][31] - The establishment of a潮玩 AI design center aims to streamline the prototyping and production process, significantly improving efficiency [24][26] Intellectual Property Protection - To safeguard自主IP (independent intellectual property), local authorities have set up a潮玩 service station to provide international trade technical support and establish performance standards [23][26]
创新+融合!龙江国企组团亮相秀实力
Sou Hu Cai Jing· 2025-05-20 01:26
Core Viewpoint - The article highlights the innovative and integrated approach of state-owned enterprises in Heilongjiang, showcasing their strength and dynamic capabilities at the 34th Harbin Economic and Trade Fair, emphasizing their role in the province's high-quality development and sustainable revitalization [1][17]. Group 1: Strategic Role of State-Owned Enterprises - Heilongjiang state-owned enterprises are positioned as leaders in the province's revitalization efforts, aligning their development with national strategies [3]. - The JiaoTuo Group is focused on modern logistics industry upgrades and supports the "open to the north" strategy through a comprehensive logistics trade system, enhancing the province's resource advantages in international markets [4]. - Longrui Company demonstrates strategic asset revitalization, successfully transforming dormant assets into productive resources, thereby supporting regional economic sustainability [6][8]. Group 2: Technological Innovation - Innovation is identified as the primary driver of development, crucial for state-owned enterprises to overcome growth bottlenecks and cultivate new productive forces [8]. - The Construction Investment Group showcases technological advancements, such as the development of a space capsule that addresses energy efficiency in cold climates, reflecting the company's commitment to innovation in the construction sector [11]. - The group has implemented various digital platforms and systems to enhance decision-making and management in engineering projects, indicating a strong focus on technological investment [11]. Group 3: Industry Integration and New Opportunities - The integration of transportation and tourism, as well as logistics and trade, is creating new development spaces for Heilongjiang's state-owned enterprises [16]. - JiaoTuo Group's approach of combining transportation with tourism and ice and snow economies enhances the value of transportation resources and fosters new economic growth points [16]. - The Construction Investment Group collaborates with universities and research institutions to promote low-carbon transitions in construction and develop emerging industries, contributing to a cleaner energy structure [16]. Group 4: Commitment to Future Development - The collective presence of Heilongjiang state-owned enterprises at the fair serves as a showcase of past achievements and a commitment to future growth, emphasizing strategic planning, innovation, and resource integration [17]. - These enterprises are dedicated to high-quality development and sustainable revitalization, aiming to play a significant role in the province's economic landscape [17].