A股市场正在发生着翻天覆地的变化，3月2日，设立科创板并试点注册制主要制度规则正式发布，筹备了3个多月的科 创板正式开闸。近来也有不少港股公司用分拆、科创板+H股等方式回归A股。 北京办公软件转道科创板 金山软件(03888.HK)4月23日收盘后，扔下了一枚重磅：有关北京办公软件普通股建议分拆及上市事宜，经过审慎的 考虑，公司认为上海证券交易所科创板为更加适合的股票上市地。事实上，早在2017年5月，金山软件就已经动了将 WPS业务分拆赴A股上市的心思，当时北京办公软件瞄准的是深市创业板。 快到而立之年的WPS是中国国产可替代最具市场化的软件，近年来营收呈现加速增长态势。2018年内，办公软件全年 实现收入11.3亿，同比增速为56%，远高于2017年同比增速（32%）。金山办公收入模式主要有软件授权、服务订阅 和互联网广告三类，此前广告收入占比较大。 2018年11月，WPS安卓版的月活用户就已经突破了1亿，成为国产办公类手机软件中的冠军。"金山文档"月活突破 6900万，微信小程序用户突破8000万。此外，WPS还与阿里钉钉合作，将线上文档能力注入钉钉智能文档。 软件国产化自主可控为WPS企业版发展创造 ...

Investment Rating - The report assigns a "Buy" rating for the company, marking the first coverage of the stock [8]. Core Insights - The company achieved a revenue of 5.121 billion yuan in 2024, representing a year-on-year growth of 12.40%, and a net profit of 1.645 billion yuan, which is a 24.84% increase year-on-year [1]. - The growth is driven by two main factors: the personal business segment and the WPS365 service, with a strong focus on AI technology to enhance user experience and expand subscription growth both domestically and internationally [1][3]. - The company is a leading provider of office software in China, with a significant presence in over 220 countries and a monthly active device count exceeding 630 million [3]. Revenue Breakdown - The revenue from different business segments in 2024 is as follows: WPS personal business at 3.283 billion yuan (up 18.00%), WPS365 at 437 million yuan (up 149.33%), software business at 1.268 billion yuan (down 8.56%), and other businesses at 132 million yuan (down 37.17%) [2]. - The gross margins for these segments are 81.19%, 91.16%, 92.72%, and 91.30% respectively, indicating strong profitability in the WPS365 and software segments [2]. AI and Collaboration Focus - The company is focusing on collaboration and AI, with significant investments in R&D to enhance its market competitiveness in smart office solutions [6][7]. - The monthly active users of WPS AI reached 19.68 million, and the number of documents uploaded to the cloud surpassed 260 billion, showcasing the growing user engagement [7]. Financial Forecast - The company forecasts revenues of 6.413 billion yuan, 7.759 billion yuan, and 9.221 billion yuan for 2025, 2026, and 2027 respectively, with corresponding EPS of 4.00 yuan, 4.86 yuan, and 5.88 yuan [8][10]. - The projected revenue growth rates are 25.2% for 2025, 21.0% for 2026, and 18.8% for 2027, indicating a robust growth trajectory [9].

Investment Rating - The report assigns a "Buy" rating for the company, marking the first coverage of the stock [8]. Core Insights - The company achieved a revenue of 5.121 billion yuan in 2024, representing a year-on-year growth of 12.40%, and a net profit of 1.645 billion yuan, which is a 24.84% increase compared to the previous year [1]. - The growth is driven by two main factors: the personal business segment and the WPS365 service, with a strong focus on AI technology to enhance user experience and expand subscription growth both domestically and internationally [1][3]. - The company is a leading provider of office software in China, with a significant presence in over 220 countries and a monthly active device count exceeding 630 million [3]. Revenue Breakdown - The revenue from different business segments includes: - WPS Personal Business: 3.283 billion yuan, up 18.00% - WPS365 Business: 437 million yuan, up 149.33% - Software Business: 1.268 billion yuan, down 8.56% - Other Business: 132 million yuan, down 37.17% [2]. - The gross margins for these segments are 81.19%, 91.16%, 92.72%, and 91.30% respectively [2]. Strategic Focus - The company is concentrating on collaboration and AI fields, enhancing its product competitiveness in smart office solutions [3][6]. - The WPS365 platform is expanding its market influence, particularly in state-owned enterprises and private sectors, with notable clients including China Resources Group and New Oriental [3]. AI Integration - The integration of AI technology is significantly enhancing the company's business capabilities, with WPS AI reaching 19.68 million monthly active users and over 260 billion documents uploaded to the cloud [7]. - The company is also collaborating with Huawei to launch a WPS version for HarmonyOS, which is expected to broaden its revenue potential [7]. Profit Forecast - The company forecasts revenues of 6.413 billion yuan, 7.759 billion yuan, and 9.221 billion yuan for 2025, 2026, and 2027 respectively, with corresponding EPS of 4.00 yuan, 4.86 yuan, and 5.88 yuan [8][9].

Investment Rating - The report maintains a "Buy-A" rating for the company [1][8] Core Views - The company has shown strong growth in its WPS 365 business and is expected to accelerate the commercialization of its AI products [1][8] - The company achieved a revenue of 5.121 billion yuan in 2024, representing a year-on-year growth of 12.40%, and a net profit of 1.645 billion yuan, up 24.84% year-on-year [3][8] - The report highlights the robust performance of WPS personal business and the significant growth of WPS 365, with a revenue increase of 149.33% [4][8] Financial Performance - In 2024, the company reported a gross margin of 85.14%, a slight decrease of 0.15 percentage points from the previous year [5] - The net profit margin improved to 32.32%, an increase of 3.47 percentage points year-on-year [5] - The company invested 16.96 billion yuan in R&D, accounting for approximately 33% of its revenue, with a 13% increase in R&D personnel [5] Business Segments - WPS personal business generated 3.283 billion yuan in revenue, growing 18.00% year-on-year, driven by the continuous upgrade of WPS AI [4][8] - The WPS 365 business achieved a revenue of 437 million yuan, reflecting a high growth rate of 149.33% [4][8] - The WPS software business saw a revenue decline of 8.56%, with expectations for more customers to transition to the WPS 365 platform [4][8] AI Development - The company launched WPS AI 2.0, which includes various AI tools aimed at enhancing user experience and business efficiency [6][8] - The monthly active users of WPS AI reached 19.68 million in the domestic market, indicating strong user engagement [6][8] Future Projections - The company forecasts EPS of 4.13, 5.08, and 6.13 for the years 2025, 2026, and 2027, respectively [8] - Corresponding P/E ratios are projected to be 74.94, 60.96, and 50.51 for the same years [8]