8 February 2026 | 9:10PM HKT Equity Research Allen Chang +852-2978-2930 | allen.k.chang@gs.com Goldman Sachs (Asia) L.L.C. Verena Jeng Kingsoft Office (688111.SS) AI features upgrade continues; Down to Neutral on fair valuation 688111.SS 12m Price Target: Rmb365.00 Price: Rmb303.62 Upside: 20.2% We remain positive on Kingsoft Office (KO) as the local office software leader, riding on growing paying ratio of ToC (Consumer) users and ToB (Business) client expansion. With rising Gen-AI trend, we see investor c ...

A股市场正在发生着翻天覆地的变化，3月2日，设立科创板并试点注册制主要制度规则正式发布，筹备了3个多月的科 创板正式开闸。近来也有不少港股公司用分拆、科创板+H股等方式回归A股。 北京办公软件转道科创板 金山软件(03888.HK)4月23日收盘后，扔下了一枚重磅：有关北京办公软件普通股建议分拆及上市事宜，经过审慎的 考虑，公司认为上海证券交易所科创板为更加适合的股票上市地。事实上，早在2017年5月，金山软件就已经动了将 WPS业务分拆赴A股上市的心思，当时北京办公软件瞄准的是深市创业板。 快到而立之年的WPS是中国国产可替代最具市场化的软件，近年来营收呈现加速增长态势。2018年内，办公软件全年 实现收入11.3亿，同比增速为56%，远高于2017年同比增速（32%）。金山办公收入模式主要有软件授权、服务订阅 和互联网广告三类，此前广告收入占比较大。 2018年11月，WPS安卓版的月活用户就已经突破了1亿，成为国产办公类手机软件中的冠军。"金山文档"月活突破 6900万，微信小程序用户突破8000万。此外，WPS还与阿里钉钉合作，将线上文档能力注入钉钉智能文档。 软件国产化自主可控为WPS企业版发展创造 ...

现在做AI产品经理，很多新的AI技术信息在硅谷都是先开始掀起来，再传播到国内。 而上周开始刷屏的moltbot，也是同样从硅谷开始再到国内，整个传播有接近半个月左右。 这款产品即使这么火，可是对于国内的产品经理几乎没什么用。 molbot的这款产品对海外的产品经理更有用：社交信息开放权限 Molbot的创始人在一次访谈直播提到，早期本来他认为这类产品一定会有大厂AI模型公司会做，但是等了半年还是没有人做，后面就自己做了。 其实原因很简单，就是自己在日常使用的telegram、WhatsApp等，都无法直接和AI模型对话，还是需要去单独打开通用模型，很麻烦。 而自己每天使用的社交软件，如果可以直接通过AI模型发消息再控制自己的个人各类应用，那生活就更加方便了。 于是基于自己对AI模型的需求场景做了这么一款，并且开源。 可以看到这个创始人的背景，即使都是历史开源项目，并且极度喜欢开源共享到代码，并且休息了3年，开始从新埋入AI领域。 国内自动化办公的场景要想跑通，势必要有WPS、线上腾讯阿里登文档、线上设计工具。可是这些企业他们都不开放对应核心数据接口，和notion就无法 比了。 线上协同办公的形式，就不像本地 ...

Group 1 - WPS has signed a strategic cooperation agreement with Huawei, aiming to enhance collaboration and introduce more innovative features by 2026 [1][10] - Huawei's CEO of Terminal BG, He Gang, mentioned that the teams have overcome several challenges, including features like dual-screen presenter mode for foldable laptops and one-sentence PPT generation [3][10] - Upcoming features include document/image transfer with a single touch and instant opening of large PDF/Excel files, showcasing HarmonyOS capabilities [3][10] Group 2 - At the HDC 2024 developer conference, WPS architect Qin Huan announced the completion of the native HarmonyOS application development, which fully supports operation on HarmonyOS tablets and smartphones [5][12] - The tablet version of WPS will possess nearly all capabilities of the PC version, including document editing, cloud account integration, multi-device collaboration, and multi-user editing [5][12]

Group 1 - The 2026 Kingsoft Office Education Partner Annual Conference was successfully held in Wuhan, focusing on channel ecosystem upgrades and strategic cooperation directions for the next five years [1] - The company aims to establish an integrated cooperation system of sales, service, and renewal, collaborating with more quality channel partners to explore new paths and opportunities in AI collaborative office [1] - Kingsoft Office's Vice President Huang Zhijun emphasized the importance of building a "self-sales, self-service, self-renewal" integrated partner system to enhance the B-end business development and address challenges [1] Group 2 - The integrated model of sales, service, and renewal is seen as a key strategy to achieve high retention and renewal rates [1] - Localized services and training systems have enabled Yunnan Kaixuan Technology Co., Ltd. to achieve over threefold growth in performance by 2025 [1] - Kingsoft Office plans to increase support for channel cooperation policies and technical support, inviting high-value channel partners with strong service capabilities and renewal potential to join in the new growth chapter of its business in the private enterprise sector [2]

Core Viewpoint - The article highlights the transformation of China's AI product ecosystem in 2025, marking it as the "Year of AI Applications," where the focus shifts from mere functionality to system reconstruction driven by advancements in underlying models, user demand, and business model evolution [5][6]. Group 1: AI Product Landscape - The 2025 AI market in China is characterized by the launch of major AI companies like Zhipu and MiniMax, indicating a maturing market [3]. - The "AI 100" product list released by Quantum Bit Think Tank categorizes AI products into three main segments: "Flagship AI 100," "Innovative AI 100," and the top products from ten popular sectors [7][29]. - The "Flagship AI 100" focuses on the strongest AI products of 2025, showcasing those that have achieved significant technological breakthroughs and practical application value [8][29]. Group 2: User Engagement and Market Trends - The top five AI products on the web account for over 62% of monthly active users (MAU), while the top five on mobile apps represent over 65% of daily active users (DAU) [12]. - AI general assistants and AI office platforms remain the most popular sectors, significantly outpacing other categories in user scale [12]. - The "Innovative AI 100" aims to identify products with potential for explosive growth in 2026, highlighting emerging trends in various AI sectors [13][16]. Group 3: Sector-Specific Insights - The article identifies ten key AI application sectors, including AI browsers, AI agents, AI smart assistants, and AI education, each featuring top three products that exemplify innovation and engineering excellence [19][23]. - The evaluation of these sectors serves as a retrospective on the AI application market in 2025, emphasizing the competitive landscape and user engagement [24]. Group 4: Evaluation Methodology - The "AI 100" list employs a dual assessment system combining quantitative and qualitative metrics, focusing on user data, growth, and long-term development potential [26]. - Quantitative metrics include user scale, growth, and engagement, while qualitative assessments consider technology, market space, and user experience [26].

Core Insights - The article discusses the contrasting paths of two AI startups, Butterfly Effect and its product Manus, and ByteDance's AnyGen, highlighting their different approaches to AI in productivity tools [1][2][4]. Group 1: Company Developments - Butterfly Effect, after rejecting a $30 million acquisition offer from ByteDance, successfully launched Manus, which gained significant attention for its autonomous planning and execution capabilities [1][2]. - AnyGen, developed by ByteDance, quietly launched a workflow platform that integrates various functionalities and aims to disrupt established office ecosystems like Microsoft 365 and Google Workspace [2][3][12]. Group 2: Product Features and Innovations - Manus operates on a multi-agent collaboration architecture, allowing it to decompose tasks and manage hundreds of agents simultaneously, while AnyGen focuses on integrating voice interaction and real-time collaboration into a seamless workflow [3][4]. - AnyGen's design emphasizes stability and accuracy in task execution, addressing the common issue of "rework" in office tasks by ensuring that AI-generated outputs are structured and ready for immediate use [8][10]. Group 3: Market Positioning and Strategy - AnyGen aims to fill the gaps in the fragmented productivity tool market by offering an all-in-one workspace solution, contrasting with the existing tools that often require users to navigate multiple platforms [11][12]. - The article suggests that AnyGen's strategy of providing a free version aims to build a user base and gather valuable feedback for model training, positioning it favorably against competitors [17][18]. Group 4: Competitive Landscape - The competition for AnyGen includes established office suites like WPS and Microsoft Office, which have the advantage of being integrated into existing workflows, and lightweight tools like Quark that offer easy access to presentation creation [11][12]. - The article highlights the importance of context in AI applications, noting that while Manus seeks to automate tasks fully, AnyGen focuses on enhancing human capabilities through collaboration [16][20].

Core Insights - The AI industry is increasingly resembling a "game of power," where major tech giants dominate the landscape, making it difficult for smaller companies to compete effectively [1][3][5]. Group 1: Industry Dynamics - Major players like Google, Microsoft, Meta, ByteDance, Tencent, and Alibaba are heavily influencing the AI market, leveraging their vast resources to outpace smaller competitors [3][4][7]. - Google's Gemini has rapidly caught up to and surpassed OpenAI's ChatGPT in performance and user engagement, highlighting the competitive pressure faced by smaller firms [4][6]. - The dominance of large companies creates a challenging environment for startups, as they struggle to replicate the ecosystem advantages provided by these giants [8][10]. Group 2: Resource Dependency - The success of AI applications is heavily reliant on the backing of large corporations, which provide essential resources and ecosystem integration that smaller companies cannot match [7][10]. - Startups like Manus and Kimi face significant hurdles in gaining user traction and functionality without the support of major tech firms [11][12]. - The integration of AI into widely used applications, such as Google's embedding of Gemini into Android and Microsoft’s integration of AI into Office, creates a competitive edge that is hard for smaller players to overcome [8][10]. Group 3: Monetization Challenges - Monetization strategies in the AI sector are heavily influenced by the size and resources of the company, with larger firms able to bundle services and create attractive offers for customers [14][15]. - Smaller companies often struggle to monetize their technologies effectively, as they lack the ecosystem and customer base that larger firms possess [12][19]. - The pricing of AI services is constrained by user expectations and industry standards, making it difficult for startups to charge premium prices [19][21]. Group 4: Acquisition Trends - The trend of larger companies acquiring smaller AI firms is becoming more prevalent, as seen with Meta's acquisitions of Scale and Manus, which can provide these startups with the necessary resources and market access [22][23]. - Acquired companies can leverage the infrastructure and user base of their parent companies, significantly enhancing their operational capabilities [23][24]. - However, some companies, like OpenAI, prefer to maintain independence and aspire to become major players in their own right, despite the challenges posed by larger competitors [25][26].

Core Insights - The return of the game "Goose Duck" in China has generated significant social media buzz, with over 20 million pre-registrations and billions of views on related topics, indicating its potential as a new "social currency" for Generation Z [1][2][4] Group 1: Game Performance and Market Impact - "Goose Duck" has achieved a remarkable presence on social media, with its pre-registration surpassing 20 million and related topics trending on platforms like Weibo, accumulating hundreds of millions of views [2][3] - The game has strong social attributes, with nearly 80% of its players aged 18-25, highlighting its appeal among younger audiences [4] - Despite initial excitement, there have been complaints regarding server issues and user experience, indicating potential operational challenges [3][4] Group 2: Financial Performance of Kingsoft - Kingsoft's financial performance has been under pressure, with revenue and net profit declining in the first three quarters of 2025, showing a revenue drop of 8.34% to 7.065 billion yuan and a net profit decrease of 5.68% to 1.029 billion yuan [7][8] - The gaming segment has faced significant challenges, with revenue from network games dropping by 26.1% to 2.886 billion yuan, and a nearly 50% decline in the third quarter alone [7][8] - Increased marketing expenses, which rose by 55% year-on-year to 564 million yuan, have not translated into revenue growth, leading to a substantial decline in gaming income [7][8] Group 3: Strategic Challenges and Future Outlook - Kingsoft is transitioning from a short-term hit-driven model to a long-term IP-focused strategy, aiming to integrate games into users' daily lives [6][8] - The company faces a cycle of declining revenue from existing games while new titles have not met market expectations, raising concerns about future growth [8][9] - The CEO has acknowledged that the decline in revenue is primarily due to the aging of flagship games and the underperformance of new releases, alongside increased investments in AI and game development [8][9]

Core Viewpoint - The return of the game "Goose Duck" in China has generated significant social media buzz, with over 20 million pre-registrations and billions of views on related topics, positioning it as a new "social currency" for Generation Z. However, the parent company, Kingsoft, is facing performance anxiety as its revenue and net profit have declined significantly, particularly in the gaming sector, which has seen a nearly 50% year-on-year drop in the third quarter [1][2][3][4]. Group 1: Game Popularity and Social Impact - "Goose Duck" has achieved a remarkable pre-launch presence, with over 20 million pre-registrations and significant engagement on social media platforms, especially Weibo [5][6]. - The game has become a cultural phenomenon, with players and streamers expressing excitement and sharing personal stories, indicating its strong social attributes [9][10]. - The game targets a young audience, with nearly 80% of its players aged 18-25, highlighting its appeal among Generation Z [10]. Group 2: Company Performance and Challenges - Kingsoft's financial performance has deteriorated, with total revenue of 7.065 billion yuan, a year-on-year decrease of 8.34%, and net profit of 1.029 billion yuan, down 5.68% [17]. - The gaming segment has been particularly hard hit, with revenues dropping by 26.1% to 2.886 billion yuan, and a significant decline of 47% in the third quarter alone [17][18]. - Increased marketing expenses, which rose by 55% year-on-year, have not translated into revenue growth, leading to a substantial impact on overall company performance [17][18]. Group 3: Strategic Direction and Future Outlook - Kingsoft is shifting from a short-term focus on hit games to a long-term strategy centered on IP development, aiming to integrate games into users' daily lives [13][14][16]. - The company faces a challenging cycle of declining revenues from existing games while new titles have not met market expectations, raising concerns about future growth [18][19]. - The CEO has acknowledged that the decline in revenue is due to reduced contributions from existing games and the need for new titles to establish market presence, while also investing heavily in AI and new game development [18][19].