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素材决胜,AI破局——AppsFlyer 2025报告解码广告行业增长密码
Cai Jing Wang· 2025-12-10 04:35
作为移动营销领域的权威第三方机构,AppsFlyer凭借十年发布《广告平台综合表现报告》的积累,以真实数据为基石,为行业 呈现了一幅动态广告平台发展、演进的竞争图景。在AppsFlyer 2025版报告中,其对广告行业的洞察既涵盖格局重构的宏观趋 势,也触及素材优化、技术赋能的微观变革,更明确了未来的核心增长赛道,为广告主与平台方提供了关键决策参考。 AppsFlyer大中华区总经理王玮博士在接受媒体采访时表示,在分布式竞争时代,行业的格局整体会更加分散,广告主的预算在 不同渠道的分配会比以前更加均衡。 隐私新政与AI技术的双重冲击,彻底打破了移动广告行业此前"双寡头主导"的格局,推动市场进入"分布式竞争时代"。 AppsFlyer数据显示,早年间Google、Meta两大平台曾一度占据全球广告主60%的投放预算,而2025年这一比例已显著下降,预 算跨渠道分配愈发均衡。与此同时,预算向头部平台集中的趋势并未逆转,只是"头部"的定义从"两强"扩展为"前十家左右的平 台"——全球排名前五的媒体渠道中60%实现年度增长,6至10名的增长比例更是高达80%。 这一趋势背后,是广告主的"风险分散"与"效率优先"双重诉 ...
数码视讯跌2.99%,成交额1.71亿元,今日主力净流入-3127.65万
Xin Lang Cai Jing· 2025-10-17 07:25
Core Viewpoint - The company, Digital Vision, is experiencing a decline in stock price and trading volume, while also showing potential growth in its core business areas such as digital copyright protection and internet finance. Group 1: Company Performance - On October 17, Digital Vision's stock fell by 2.99%, with a trading volume of 171 million yuan and a market capitalization of 7.857 billion yuan [1] - As of September 10, the company reported a revenue of 265 million yuan for the first half of 2025, representing a year-on-year growth of 24.66%, and a net profit of 16.7 million yuan, up 2747.64% year-on-year [8] Group 2: Business Segments - The company has a diverse revenue structure, with video technology products and services accounting for 34.01%, information service terminals 21.46%, and financial technology products 6.70% [7] - Digital Vision is focusing on internet finance as a key new business area, with nearly 400 partners and a monthly capital flow of 1.5 billion yuan, indicating strong growth potential [2] Group 3: Technological Advancements - The company has made significant advancements in copyright protection through digital watermarking and blockchain technology, enhancing the security and management of digital rights [2][3] - Digital Vision is the first company to pass the ChinaDRMLAB security assessment for both DRM and digital watermarking products, showcasing its commitment to security in digital content [3][2] Group 4: Market Position - The company holds the most provincial network operator cases and the highest national secret certification level in traditional DVB network security, indicating a strong market position [2] - The CAS market is expected to gradually recover in the coming years due to the replacement of outdated CAS systems [2]
交行海南省分行数字人直播“破圈”!金融教育周+ 网安周科普有新招
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-17 12:03
Core Viewpoint - The event organized by Bank of Communications Hainan Branch integrates financial education and cybersecurity awareness through a digital human live broadcast, aiming to enhance public understanding of financial safety and cybersecurity measures [1][4]. Group 1: Event Overview - The live broadcast titled "Financial Cybersecurity" was launched on September 16, coinciding with the 2025 Financial Education Promotion Week and National Cybersecurity Promotion Week [1]. - The event featured "Jiang Ge," a digital employee of the bank, who utilized AI technology to present financial safety topics and real-life case studies [1][4]. Group 2: Content and Engagement - The broadcast employed immersive virtual scenes and real-time interaction to make complex financial knowledge more accessible to the audience [4]. - By 3 PM on the same day, the live broadcast had accumulated 4,940 views, with active audience engagement through comments [4]. Group 3: Future Directions - The initiative represents a proactive response by Bank of Communications to national promotional calls, showcasing an innovative approach to financial education through technology [4]. - The bank plans to continue leveraging financial technology to explore new methods for promoting financial knowledge and enhancing public financial literacy [4].
超800家企业拟线下参展
Bei Jing Wan Bao· 2025-08-11 06:49
Group 1 - The 2025 Service Trade Fair will be held from September 10 to 14 at Shougang Park, focusing on the theme "Digital Intelligence Leading, Service Trade Renewed" and promoting global service and mutual sharing [1] - The fair will feature a global service trade summit, exhibitions, forums, and promotional activities, with new achievements highlighted, emphasizing the characteristics of service trade and Beijing's services [1][2] - The internationalization rate of the exhibition is over 20%, with participation from nearly 70 countries and international organizations, including over 800 enterprises, among which more than 330 are Fortune 500 companies [2] Group 2 - Over 130 new products and achievements will be released at the fair, covering various fields such as artificial intelligence, fintech, healthcare, and green low-carbon initiatives [2] - The "Beijing Service" brand will showcase over 280 cases in areas like government services, fintech, smart healthcare, and AI+education, aiming to create a brand effect that helps enterprises expand into domestic and international markets [3] - The fair will host more than 170 forums and promotional activities, including the release of several key reports on global service trade and tourism development [2] Group 3 - Various service guarantee measures have been upgraded for the fair, including traffic management with over 10,000 parking spaces and intelligent vehicle recognition systems [4] - Dining services will accommodate nearly 40,000 people, with outdoor seating equipped with sunshades, and temporary commercial facilities will be added to alleviate dining pressure during peak times [4] - Advanced technologies such as big data and AI will be utilized for managing visitor flow and providing services like guided tours and material delivery [4] Group 4 - The fair will feature a blend of cultural, tourism, and sports activities, including outdoor art life scenes and special consumption activities to enhance visitor experience [5][6] - Special consumption vouchers will be distributed, allowing attendees to redeem exclusive gifts based on event tickets, promoting consumer growth [5] - The district will also launch several ecological and cultural projects during the fair, enhancing interaction between the event and surrounding areas [5][6]
“新形势下金融科技出海的机遇与挑战”专题研讨会举办
Zheng Quan Ri Bao Wang· 2025-06-22 10:30
Core Viewpoint - The recent seminar highlighted the new trends, opportunities, and challenges faced by China's fintech companies in their global expansion efforts, emphasizing the need for strategic thinking and robust execution to navigate these complexities [1][2]. Group 1: Current Trends and Opportunities - China's digital economy platform enterprises are enhancing their international competitiveness while promoting the globalization of the domestic economy and digital finance standards [1]. - Despite lower overseas revenue proportions compared to the U.S., there is significant potential and latecomer advantages in various sectors for Chinese platform enterprises [1]. - The fintech sector is currently in an ecological development phase, characterized by new technology upgrades, particularly in cloud computing and AI, which empower core financial systems [4]. - Southeast Asia is identified as a primary market for differentiated regional strategies in fintech expansion [4]. - Mobile banking is emerging as a crucial breakthrough for fintech companies venturing abroad [4]. Group 2: Challenges and Recommendations - The global journey of China's digital economy platform enterprises is fraught with challenges, including complex external conditions, weak global economic growth, and intense competition [2]. - Key challenges include geopolitical uncertainties, regulatory differences, and high costs associated with international expansion [5]. - Recommendations for enhancing international competitiveness include strengthening national strategic guidance, improving policy environments, and bolstering corporate capabilities [2][3]. - Emphasis on compliance and risk management is critical, necessitating robust compliance frameworks for both domestic and international operations [3]. - A comprehensive approach is suggested, focusing on international cooperation, optimizing local strategies, and fostering talent development to support fintech's global endeavors [5].
中信银行盐城分行组织开展2025年金融科技活动周和金融科技工作者日活动
Jiang Nan Shi Bao· 2025-06-03 05:56
Core Viewpoint - The article highlights the initiatives taken by CITIC Bank Yancheng Branch to promote financial technology knowledge and enhance public awareness of financial security through a series of activities themed "Promoting Scientist Spirit to Inspire Innovation in Society" starting from May 24, 2025 [1] Group 1: Promotion Activities - CITIC Bank Yancheng Branch utilizes various methods such as LED screens, lobby displays, and promotional booths to educate customers about financial technology [2] - The bank engages in online and offline promotional activities to broaden the reach of its financial technology innovations and solutions, helping the public understand its digital capabilities [3] Group 2: Focus on Data Security - The bank emphasizes data security as a cornerstone of financial technology development, organizing outreach to educate merchants and residents on topics like data encryption and fraud prevention [4] - Real-life cases are used to raise awareness about personal information protection and safe payment practices, enhancing the public's financial security consciousness [4] Group 3: Digital Transformation Strategy - The "Financial Technology Week" campaign not only raises public awareness of financial technology safety but also fosters an environment conducive to the development of inclusive finance through technological innovation [5] - CITIC Bank Yancheng Branch plans to continue enhancing financial technology innovation and optimizing digital services to deepen the integration of financial technology with the real economy [5]