Core Viewpoint - The "Super League" event in Nanjing has significantly boosted local tourism and consumption, integrating cultural and commercial elements to create a vibrant atmosphere for fans and visitors [3][4][10]. Group 1: Event Impact on Local Economy - The match between Nanjing and Suzhou attracted 60,396 spectators, setting a record for attendance in Jiangsu province's city football league [3]. - The "Follow the Event to Tour Nanjing" initiative offers discounts on attractions, accommodations, and dining for fans, driving an influx of visitors [4][10]. - Hotel occupancy rates exceeded 90% during the event, with some hotels reporting a 10% increase compared to the previous weekend [7][8]. Group 2: Consumer Engagement and Activities - Local restaurants and businesses are offering promotions, such as free meals and discounts for fans presenting match tickets, enhancing the overall consumer experience [10][11]. - Popular shopping areas and cultural sites saw increased foot traffic, with many visitors participating in special events and promotions tied to the match [9][11]. - The integration of cultural experiences, such as art exhibitions and themed dining, has attracted diverse visitors, contributing to a lively atmosphere in the city [11][12]. Group 3: Tourism and Cultural Integration - The event has successfully merged sports with local culture, showcasing Nanjing's historical and culinary offerings to a broader audience [4][6]. - Tourist attractions reported a 255% increase in ticket orders on the day of the match, indicating a strong correlation between sporting events and tourism activity [6]. - New experiential offerings, such as themed restaurants and cultural events, have emerged, further enriching the visitor experience in Nanjing [12].

Group 1: Core Insights - The article emphasizes the shift from uniform consumption to personalized services, highlighting the importance of service consumption in various aspects of life [2][3] - Service consumption is identified as a key driver of economic growth in China, encompassing diverse fields such as culture, health, sports, and elderly care, with a focus on experience, personalization, and quality [3][5] Group 2: Service Consumption Trends - The Dragon Boat event at Xuanwu Lake attracted significant attention, showcasing a blend of tourism and sports, which contributes to the local economy [3][5] - Data indicates that in 2024, Xuanwu Lake will host over 30,000 participants in dragon boat training, 30,000 in kayaking, and 15,000 in rowing, reflecting the growing interest in water sports [5] Group 3: Consumer Engagement and Innovation - The "Roaming Su Suitable Circle" themed market features diverse consumer elements, including Michelin-starred restaurants and technology products for the elderly, catering to various demographic needs [7] - The integration of digital technology in cultural and tourism experiences is becoming a norm, enhancing consumer engagement through immersive experiences [8][10] Group 4: Economic and Structural Development - Xuanwu District's service industry accounts for over 98% of its economic output, with significant retail achievements, including Deji Plaza's sales topping 24.5 billion yuan [17][20] - The district is recognized for its innovative service consumption practices, contributing to its reputation as a hub for modern service industries [20][22] Group 5: Brand and Consumer Environment - The "Xuan Good Products" regional brand has been selected for a national quality assurance program, promoting a safe and vibrant consumption environment [22] - The district's approach combines quality brand aggregation with a focus on enhancing consumer confidence, fostering a more dynamic marketplace [22][24]