Core Insights - "Pain Gold" is gaining popularity among young consumers, with prices for certain gold products being driven up to nearly double the daily gold price since 2025, leading to a supply shortage [1][2] Group 1: Market Trends - The topic of "Pain Gold" has surpassed 2.25 million views on social media platforms, with IP gold product transactions increasing by 294% year-on-year [3] - A specific gold product weighing 1g, originally priced at 899 yuan, is now being resold for nearly 1600 yuan on second-hand platforms, indicating a significant price increase [5] - The trend of "Pain Gold" is becoming a growth point for several jewelry brands amidst an overall weak gold consumption market [3][12] Group 2: Consumer Behavior - Young consumers are purchasing "Pain Gold" not only for its investment value but also for emotional attachment to the associated IPs, with many expressing a desire for unique and personalized items [6][10] - The rise of "Pain Gold" reflects a shift in young consumers' mindset towards "consumption-based savings," where products serve both as investment and emotional value [18][22] - The emotional connection and social currency associated with IPs encourage young consumers to pay a premium for these gold products [22] Group 3: Product Pricing and Valuation - Certain gold products, such as a collaboration with "Mobile Suit Gundam," have been priced as high as 80,000 yuan and sold out quickly, indicating strong demand [8] - A gold jewelry set weighing approximately 11 grams is being resold for 16,600 yuan, translating to a price of 1,509 yuan per gram [6] - The valuation of "Pain Gold" products can significantly exceed their original prices, with some collectors reporting gains of over 120,000 yuan [8]

Core Insights - The trend of "Pain Gold" is gaining popularity among young consumers, with prices for certain products being driven up to nearly double the daily gold price since 2025, leading to a supply shortage [1][2] - The term "Pain Gold" originates from Japanese otaku culture, where items are adorned with anime elements to express personal preferences, and it is now viewed by some young people as a "most valuable item" [1][2] Industry Trends - The browsing volume for "Pain Gold" topics on social media platforms has exceeded 2.25 million, and sales of IP gold products have increased by 294% year-on-year [2] - In a weak overall gold consumption environment, these anime-themed gold products are becoming a growth point for several jewelry brands [2][10] - A specific gold banknote product originally priced at 899 yuan per gram is now being resold for nearly 1600 yuan on second-hand platforms, indicating a significant price increase [3][5] Consumer Behavior - Young consumers are purchasing "Pain Gold" not only for its investment value but also due to their affection for the associated IPs and characters, with some products being perceived as more exquisite and valuable [5][12] - The trend of "golden items" is particularly appealing to the post-2000 generation, who appreciate the combination of emotional value and investment potential [8][16] - The rise of "Pain Gold" reflects a shift in young consumers' mindset towards "consumption-based savings," where items serve both as investments and emotional connections [16][19] Market Dynamics - The collaboration between jewelry brands and anime IPs has led to the introduction of various gold products, which are well-received by young consumers due to their affordability and customization options [10][12] - High-priced items, such as a pure gold series collection priced at 80,000 yuan, have sold out quickly, indicating strong demand for limited edition products [7] - The emotional connection and social currency associated with "Pain Gold" encourage young consumers to pay a premium, although caution is advised as some products may return to original prices after initial hype [19]

Core Insights - The trend of "pain gold" is gaining popularity among young consumers, with prices reaching up to 2800 yuan per gram, significantly higher than the current gold price [1][5] - Several gold products linked to popular anime and gaming IPs are being sold at prices 2-3 times higher than their original value, indicating a strong demand and supply shortage [1][3] Industry Trends - The "pain gold" concept combines gold with anime elements, appealing to young consumers as a form of emotional expression and investment [3][6] - In August, a gold note originally priced at 899 yuan was resold for nearly 1600 yuan on second-hand platforms, showing a price increase of almost 78% [3] - Collaborations between gold brands and popular IPs, such as "Mobile Suit Gundam" and "Saint Seiya," have resulted in rapid sell-outs, indicating a successful marketing strategy [4][6] Market Dynamics - The overall gold consumption market is experiencing weakness, yet "pain gold" products are emerging as growth points for several gold brands [3][6] - The emotional connection and social currency associated with these products encourage young consumers to pay a premium, despite the risk of price corrections in the secondary market [6]

Core Insights - The trend of "Pain Gold" is gaining popularity among young consumers, with prices reaching up to 2800 yuan per gram, nearly three times the daily gold price since 2025 [1] - The term "Pain Gold" originates from Japanese otaku culture, where items are adorned with anime elements, and it is now viewed as a "most valuable item" by some young people [1] - The browsing volume of "Pain Gold" topics on Xiaohongshu has surpassed 2.25 million, and the transaction volume of IP gold products on Taobao has increased by 294% year-on-year [1] Industry Trends - In a generally weak gold consumption environment, this category of secondary element-linked gold is becoming a growth point for several jewelry brands [1] - A recent event in Shanghai showcased a game enthusiast carrying a "golden banknote pain bag" valued at over 10,000 yuan, which gained significant attention on social media [1] Market Dynamics - A gold banknote weighing 1 gram, originally priced at 899 yuan, is now being resold for nearly 1600 yuan on second-hand platforms, indicating a price increase of almost 78% [3] - Another gold set, a collaboration between Lao Miao Gold and the IP "Tian Guan Ci Fu," is being resold for 16,600 yuan, with an estimated price of 1509 yuan per gram based on its total weight of approximately 11 grams [3] Consumer Behavior - The collaboration between Lao Feng Xiang and Bandai Namco produced a pure gold series collectible priced at 80,000 yuan, which sold out quickly, reflecting strong consumer interest [5] - The emotional connection and social currency associated with IPs encourage young consumers to pay a premium for "Pain Gold," as it is perceived as more durable than paper or metal badges [5]