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对话钉钉无招:用AI,打碎一个7亿用户的产品
3 6 Ke· 2025-08-27 02:58
访谈|杨轩 邓咏仪 文|邓咏仪 直到2023年以前,钉钉的创始人无招还没想过重新回到钉钉的问题。但到了2024年,他的想法变了。 他自己创业时感受到了AI的力量,开始不由自主地想,"如果用AI再重做一次工作方式……" 当年离开钉钉、离开阿里,无招知道,钉钉的边界很明确,就在中国境内,因为跟海外的办公协同产品没有拉开代际式的差距。但是AI时代,新的可能 性来了。 再多想一步,无招的结论是,AI时代想要做个大的,"资本和技术力量是必须的。" 这一次,无招遇到了阿里all in AI。阿里的AI版图,已经形成了以通义大模型为底座,夸克为To C入口的格局,而钉钉是To B入口,重要性不言而喻。无 招对36氪说,阿里集团对AI的看法,跟他在AI时代想做的变革契合上了。"大模型来了,阿里要重新回归创业。" 带着一种对AI时代"时不我待"的急切心情,在无招回归阿里的这四个月,"钉钉员工走访并解决了1850条用户需求,优化了20多条产品线。" 与此同时,钉钉内部秘密建立起十多个产品创新团队,直接向无招汇报。 无招回归阿里四个月后,第一张答卷是一次"泄洪式"发布。 在钉钉AI 1.0版发布会前一晚,无招连夜把本来300多页的 ...
对话钉钉无招:用AI,打碎一个7亿用户的产品
36氪· 2025-08-26 12:19
Core Viewpoint - The article discusses the return of Wu Zhao to DingTalk and his vision of leveraging AI to redefine work processes, emphasizing the necessity of capital and technological strength in the AI era [4][5][11]. Group 1: AI Integration and Product Development - DingTalk has initiated the AI 1.0 version, which includes features like AI interaction, AI inquiry, AI note-taking, and AI forms, showcasing a significant product innovation push [6][12]. - Within four months of Wu Zhao's return, DingTalk addressed 1,850 user needs and optimized over 20 product lines, indicating a proactive approach to user feedback and product enhancement [5][6]. - The company has established over ten product innovation teams that report directly to Wu Zhao, highlighting a structured approach to innovation [5]. Group 2: Market Position and Competition - Wu Zhao does not view competitors as threats in the AI context, stating that everyone is starting from scratch with AI DingTalk 1.0 [9][111]. - The focus is on creating new solutions for the B2B market in the AI era, rather than merely competing with existing players [9][12]. - DingTalk aims to become a global representative of work processes, leveraging the opportunities presented by the AI wave [54]. Group 3: Future Vision and Strategy - The company envisions a future where AI surpasses human capabilities in understanding and decision-making, fundamentally transforming work processes [11][51]. - Wu Zhao believes that the integration of AI into work should help AI understand the physical world, rather than just enhancing human efficiency [11][45]. - DingTalk's strategy includes building its own models for various industries, enabling companies to develop their own AI capabilities [66][72]. Group 4: User Engagement and Feedback - Customer feedback has been more positive than expected, with many users appreciating the improvements made during Wu Zhao's absence [41]. - The company emphasizes the importance of understanding customer needs and ensuring that user demands are met promptly [168]. - Wu Zhao stresses that the primary goal is to enhance user experience and ensure that DingTalk effectively supports businesses [148][150]. Group 5: Organizational Culture and Team Dynamics - Wu Zhao acknowledges the challenges of aligning the team with the new AI vision, indicating a need for effective communication and shared understanding [160]. - The company aims to maintain a startup mentality within a large organization, which can be challenging but is essential for innovation [167]. - There is a recognition that different team members have varying motivations, which can impact the overall drive for innovation [86].