近年来，随着中国品牌汽车的崛起，外资汽车的市场份额被压缩。公开数据显示，中国品牌乘用车 的市场份额从2020年的38.4%提升至2024年的65.2%。2020年外资汽车品牌在中国市场的份额为64%左 右，2024年下降至37%～39.5%。两者几乎是掉换了位置。 中国是全球第一大汽车消费市场，每年3000多万辆的销量，全球找不到第二个单一市场能够消化这 么大的销量。失去中国市场，外资汽车企业将失去一大块利润。近段时间以来，外资汽车企业随着中国 市场的变化也在调整。 外资汽车品牌势微 若干年前，外资品牌汽车不愁销路，每款新车上市都受到不少消费者的热烈追捧。然而，随着中国 品牌汽车崛起，外资品牌市场份额被压缩，有的甚至关门大吉，撤出中国市场。整体上，外资汽车品牌 势微已是不争的事实。 大众汽车是中国市场规模最大的外资汽车企业，不仅有合资的南北大众，还有与江淮汽车共同出资 的合资汽车企业，多年来，大众汽车销量占据中国市场头把交椅。中国市场对大众汽车而言，极为重 要，不仅为大众汽车输出了大量的利润，也为大众汽车占据全球销量榜单前列做出了贡献。 据大众汽车财报数据显示，2024年，大众汽车集团全球销量为902.74万 ...

Group 1 - The core message of the articles highlights the significant shift in multinational automotive companies towards localization in research and development (R&D) to better cater to the Chinese market [3][4][12] - Multinational companies are establishing local R&D systems led by Chinese teams, with Toyota and Mercedes-Benz showcasing models developed specifically for Chinese consumer needs [4][6] - The trend of increasing "Chinese content" in products is seen as essential for multinational brands to regain market share against domestic competitors [3][14] Group 2 - The 2025 Shanghai Auto Show revealed that multinational companies are integrating local supply chains to enhance their technological capabilities and product offerings [7][9] - Collaborations with local tech firms, such as Honda's partnership with Momenta for advanced driving solutions, indicate a strategic shift towards leveraging local expertise [7][9] - The presence of local suppliers at multinational company booths during the auto show underscores the growing importance of domestic partnerships in the automotive sector [11] Group 3 - Data from the China Automobile Industry Association indicates that domestic brands sold 4.369 million passenger vehicles in Q1 2023, marking a 28.8% year-on-year increase and capturing 68.1% of the market share [12] - The rapid evolution of consumer preferences in China, particularly for smart and personalized vehicle features, is reshaping global automotive innovation [12][13] - Multinational companies are facing pressure to accelerate product updates and innovations, with some reducing development cycles to 24 months to keep pace with market demands [13][14]