新京报贝壳财经讯（记者张冰）"2026年奔驰将在中国市场做好产品、豪华服务和体验，以及坚定不移 地投入中国市场三件事。"1月13日，北京梅赛德斯-奔驰销售服务有限公司总裁兼首席执行官段建军在 奔驰媒体沟通会上称，在产品方面，2026年中国市场将会有超15款全新和改款产品上市，并将协同业务 团队推进数字化落地。 "毫不避讳地说，2025年对奔驰而言是道阻且难的一年，一方面40万元以上的豪华车市场规模收缩，另 一方面2025年是奔驰产品更新迭代的蓄水期，多数主力产品处于产品周期后半阶段。"段建军称，面对 豪华车市场波动和自身产品周期调整等挑战，奔驰和经销商一起冷静看待市场变化，务实调整了业务预 期，如期完成了基本业务目标。 （文章来源：新京报） "2025年奔驰在中国40万级及以上核心豪华市场、100万级及以上高端豪华市场保持了市场份额领先；迈 巴赫GLS SUV年度交付量同比增长近14%。展望2026年，尽管市场会更具挑战，但奔驰将迎来产品大 年。"段建军介绍，在中国市场，奔驰将坚持"油电同质"和"油电同智"的产品策略，逐步开启产品阵容 焕新，2026年将会有包括全新长轴距纯电GLC SUV、新一代S级轿车、长 ...

"毫不避讳地说，2025年对奔驰而言是道阻且难的一年，一方面40万元以上的豪华车市场规模收缩，另一方面2025年是奔驰产品更新迭代的蓄水期，多数主 力产品处于产品周期后半阶段。"段建军称，面对豪华车市场波动和自身产品周期调整等挑战，奔驰和经销商一起冷静看待市场变化，务实调整了业务预 期，如期完成了基本业务目标。 新京报贝壳财经讯（记者张冰）"2026年奔驰将在中国市场做好产品、豪华服务和体验，以及坚定不移地投入中国市场三件事。"1月13日，北京梅赛德斯-奔 驰销售服务有限公司总裁兼首席执行官段建军在奔驰媒体沟通会上称，在产品方面，2026年中国市场将会有超15款全新和改款产品上市，并将协同业务团队 推进数字化落地。 2025年，梅赛德斯-奔驰在40万级及以上的核心豪华市场、百万级及以上的高端豪华汽车市场保持份额领先。企业供图 新京报贝壳财经记者了解到，在豪华品牌中，奔驰（含迈巴赫）2025年成交价相对领先；从单一品牌销量来看，截至2025年前11个月，奔驰以33.9万辆的成 绩稳居30万元以上市场榜首。奔驰发布的数据显示，2025年其全球销量为216万辆，其中中国市场销量超57.5万辆。 "2025年奔驰在中 ...

Core Insights - The market share of Chinese brand passenger cars has increased from 38.4% in 2020 to 65.2% in 2024, while foreign brands' share has decreased from approximately 64% to between 37% and 39.5% [1] - China is the largest automotive consumption market globally, with annual sales exceeding 30 million vehicles, making it critical for foreign automotive companies [1] - Foreign automotive brands are facing significant challenges and are adjusting their strategies in response to the rise of Chinese brands [2] Foreign Automotive Brands' Decline - Foreign automotive brands, once popular, are now struggling to maintain their market presence, with some exiting the Chinese market entirely [2] - Volkswagen is the largest foreign automotive company in China, with 2024 global sales of 9.0274 million vehicles, of which 2.928 million were sold in China, contributing 1.7 billion euros to its investment income from joint ventures in China [2] - Volkswagen's global operating profit decreased by 33.5% from 2023, highlighting the impact of the changing market dynamics [2] Strategic Responses from Foreign Brands - Foreign automotive companies are learning from Chinese brands and applying advanced experiences to both Chinese and global markets [5] - Volkswagen plans to invest 2.5 billion euros to establish a smart connected vehicle R&D center in China, focusing on next-generation vehicle development [6] - Mercedes-Benz is leveraging its Beijing R&D center to develop technologies based on Chinese user preferences, which are expected to be applied globally [8] Innovations and Collaborations - Toyota is adopting a strategy of "technology reserve + localized production," establishing a hydrogen energy R&D center in Jiangsu and integrating its R&D capabilities in China [8] - Nissan is collaborating with Huawei to develop smart cockpit systems based on the HarmonyOS, aiming to enhance its market position in China [9] - At the 2025 Shanghai Auto Show, Honda announced partnerships with three Chinese tech companies to advance in the fields of intelligence and electrification [11] Localized Development Initiatives - Toyota's new R&D structure allows Chinese teams to lead the development of core models, shifting from a traditional model of "foreign design, local production" to one where "Chinese demand defines technology routes" [10] - Mercedes-Benz's new models are being developed by Chinese teams, marking a significant shift in how global automakers approach the Chinese market [10] - Volkswagen's strategy includes localizing software development to address unique Chinese driving conditions, enhancing its competitive edge [11]

Group 1 - The core message of the articles highlights the significant shift in multinational automotive companies towards localization in research and development (R&D) to better cater to the Chinese market [3][4][12] - Multinational companies are establishing local R&D systems led by Chinese teams, with Toyota and Mercedes-Benz showcasing models developed specifically for Chinese consumer needs [4][6] - The trend of increasing "Chinese content" in products is seen as essential for multinational brands to regain market share against domestic competitors [3][14] Group 2 - The 2025 Shanghai Auto Show revealed that multinational companies are integrating local supply chains to enhance their technological capabilities and product offerings [7][9] - Collaborations with local tech firms, such as Honda's partnership with Momenta for advanced driving solutions, indicate a strategic shift towards leveraging local expertise [7][9] - The presence of local suppliers at multinational company booths during the auto show underscores the growing importance of domestic partnerships in the automotive sector [11] Group 3 - Data from the China Automobile Industry Association indicates that domestic brands sold 4.369 million passenger vehicles in Q1 2023, marking a 28.8% year-on-year increase and capturing 68.1% of the market share [12] - The rapid evolution of consumer preferences in China, particularly for smart and personalized vehicle features, is reshaping global automotive innovation [12][13] - Multinational companies are facing pressure to accelerate product updates and innovations, with some reducing development cycles to 24 months to keep pace with market demands [13][14]