+_南方plus "走过路过，都 不要错过我们 的'鹤山优品'！" 品"丨文明集市 县域行⑮_南方 狮鼓文创、地标 红茶……来北京 路打卡"鹤山优 12月19日至12月 28日，文明集市 促消费系列活动 组织全省33个县 (市、区)上百家 企业在广州北京 路展销。鹤山市 积极组织参与， 由鹤供优品商贸 有限公司代表参 展，向广大市民 游客集中展示了 鹤山深厚的文化 底蕴与独具特色 的优质产品。 据介绍，本次鹤 山展品主要分为 两大类。非遗匠 心类重点呈现了 省级非遗鹤山狮 鼓制作技艺的文 创衍生品，如精 巧的手扎狮头摆 件、融合传统图 案的文化T恤， 让古老技艺以实 用之美融入现代 生活；地标风物 类则带来了国家 地理标志产品鹤 山红茶系列礼 盒，以及鹤山腐 竹、客家花生等 特色食品，集中 展现地道的鹤山 风味。 现场设置了品鉴 试吃环节，通 过"可看、可 的腐竹同样受欢 迎，不少市民被 其传统工艺和质 朴包装吸引，直 接选购带 走。"看这色泽 和质地就很正 宗，我们家煲汤 做菜都用得 上。"市民陈先 生边说边将两包 腐竹装入袋子。 鹤山坐拥优良的 生态禀赋与深厚 的文化积淀。近 年来，鹤山市以 乡村振兴为引 ...

12月19日，广州北京路人头攒动，英歌槌的击打声、农产品商家的叫卖声、市民游客的鼓掌声此起彼伏，一场文明盛事在此拉开帷幕。 烟火气里讲述"百千万工程" 文明集市促消费系列活动巧妙地将"百千万工程"串联其中，以广东文明乡风为内核，新时代文明实践为纽带，展现广东文脉乡愁中的创新发展。 系列活动按照"1场文明集市主活动＋N场县（市、区）分活动"形式，持续至12月28日，融汇传统非遗、城乡优品、匠心技艺、文旅推介，让市民游客"逛一 条街，买足全省特色产品"。 一站式体验广东县域优质产品 当天下午，文明集市促消费系列活动在北京路启动。作为广东首个以文明实践为基底，以惠民生、促消费为目标的集市活动，集文化惠民、文旅推介、消费 促进、技能惠民于一体，10多项特色活动、超8类消费场景贯穿北京路南北，从天字码头一直到中山五路路口。 在北京路南段，主办方设置了百米花卉产业展销区以及文明集市综合展区，以全省33个县（市、区）为主体，组织近百家企业开展为期10天的精品农产品、 文创产品的展示展销，让广大市民游客实现在文明集市一站式购买及体验广东各地县域优质产品，激活年终经济消费潜力。 "走过路过不要错过，高州木偶戏被称为'活着的戏剧 ...

Core Viewpoint - The "Civilization Market" series of promotional activities aimed at boosting consumption was launched on December 19 in Beijing Road, Guangzhou, integrating cultural promotion, tourism, and consumer engagement to stimulate economic activity in Guangdong province [6][13][27]. Group 1: Event Overview - The event features over 10 unique activities and more than 8 types of consumption scenarios, showcasing traditional Lingnan culture within modern urban life [7][8]. - The series of activities will run from December 19 to December 28, focusing on promoting local agricultural and cultural tourism products [12][13]. - The initiative is part of a broader strategy to enhance consumer spending and support local economies, aligning with the directives from the 20th National Congress of the Communist Party of China [10][11]. Group 2: Economic Impact - The event aims to activate the economic consumption potential at the end of the year, with a focus on a one-stop experience for high-quality products from various counties in Guangdong [30][32]. - The Beijing Road pedestrian street has seen a cumulative foot traffic of 124 million visitors from January to November 2025, reflecting a year-on-year increase of 1.74%, with projected sales reaching 17.3 billion yuan [44][45]. - The activities are expected to enhance the platform effect and flow value of Beijing Road, making it a showcase for the coordinated development of urban and rural areas in Guangdong [48]. Group 3: Cultural Integration - The event integrates cultural elements with consumer activities, featuring performances such as Chaozhou Yingge dance and Lufeng shadow puppetry to stimulate consumer enthusiasm [91][92]. - Various cultural and creative exhibitions will be held, allowing visitors to purchase local cultural products and experience Guangdong's rich heritage [95][96]. - The initiative also includes health and wellness activities, such as traditional Chinese medicine workshops, to promote community engagement and well-being [103][104]. Group 4: Marketing and Promotion - The organizers are leveraging social media and influencers to enhance visibility and attract visitors, creating a buzz around must-buy products and experiences [111][113]. - The event aims to convert foot traffic into sales, emphasizing the transformation of "flow" into "sales" through strategic marketing efforts [113].

快评丨在千年商 道北京路"逛文 明大集"，是什 么体验？_南方 +_南方plus 在广州北京路商 圈"赶集"，您能 想象吗？ "这个潮汕小鱼 干很好吃，买了 10包给家 人。""原来戴上 VR看以前的广 东是这个样 子。""技工学校 的学生真厉害， 很熟练地使用 3D打印！"…… 12月19日，广州 北京路步行街， 人潮涌动、气氛 热烈，文明集市 促消费系列活动 正式拉开序幕。 作为广州最古老 的中轴线，北京 路历经千年而经 久不衰，被誉 为"千年商道" 。 这个最为古老的 步行街，如今通 过现代化改造提 升以及"修旧如 旧"的文脉修 缮，让千年之感 融入现代商业活 力，成为广州乃 至粤港澳大湾区 展现消费活力的 重要窗口。而文 明集市促消费系 列活动正是着眼 于北京路商圈丰 富的历史文化和 各类商业资源， 为一批县域优 品、文旅文创、 技工院校产品等 拓展多元消费空 间，有效激活年 终经济消费潜 力。 这是一场文明集 市与北京路的双 向奔赴。消费是 畅通经济循环的 关键支点，更是 推动经济高质量 发展的强劲动 力。通过在北京 路举办文明集市 促消费系列活 动，广东为各地 县域、农文旅企 业、技工院校等 提供 ...

Core Viewpoint - The article emphasizes the dual approach of "breaking and establishing" in the development of rural collective economy in Jiangmen, highlighting the need for reform and innovation to revitalize resources and enhance economic growth [4][5][6]. Group 1: Breaking the Status Quo - Jiangmen's rural areas face significant challenges with many resources remaining "asleep," with a notable portion of collective assets being underutilized [11][12]. - The solution involves deepening the "three transformations" reform, which includes transforming resources into assets, funds into shares, and farmers into shareholders, thereby activating dormant resources [13]. - Successful examples include Shuyun Village in Heshan City, which revitalized idle land and water resources to generate an additional income of approximately 1.85 million yuan through eco-tourism [14][15]. Group 2: Establishing New Mechanisms - A new rural property transaction system is being constructed to facilitate the flow of collective assets, ensuring that all available resources are utilized effectively [16][17]. - The focus is on empowering farmers' rights and ensuring they benefit from economic reforms, thus enhancing internal motivation for collective economic development [19][20]. Group 3: Addressing Industry Fragmentation - Jiangmen's rural economy has long been characterized by small-scale, fragmented production, which limits market integration and value addition [24][25]. - The approach to breaking this fragmentation involves integrating production through models like "village collective + cooperative + farmers," enabling scale operations [27]. - The establishment of a new system that integrates primary, secondary, and tertiary industries is crucial, leveraging local resources to promote deep integration of agriculture with tourism and culture [31][32]. Group 4: Talent Development - Talent shortages pose a significant challenge, with many rural areas experiencing a brain drain and a lack of professional skills [37][38]. - Innovative talent mechanisms are needed, including training local leaders and attracting diverse talent such as university graduates and veterans to participate in collective economic development [39][41]. - A diversified talent support system is being developed to enhance local capabilities and ensure that rural areas become attractive for talent [42][44]. Group 5: Governance Improvement - Inefficient governance structures hinder the development of collective economies, with issues like poor asset management and unfair profit distribution [48][50]. - Improving governance requires establishing clear organizational rules and enhancing financial management practices to ensure accountability [52][54]. - The adoption of digital governance models using modern technologies can transform management practices, as demonstrated by the implementation of an online points management system in Wanhe Village [56][58]. Group 6: Path Dependency and Innovation - Many rural economies rely on outdated models, such as resource leasing or excessive dependence on policy support, which limits sustainable development [70][71]. - Innovative development models are being explored, including resource development, property management, and service-oriented income generation [73][75]. - A diversified development framework is essential, allowing villages to choose growth paths based on local resources and conditions, as seen in successful cases across Jiangmen [76][78].

Core Insights - The "2025 National Tea Regional Public Brand Influence Index Report" has been released, ranking Fenghuang Dancong tea fourth with an index of 926, indicating a significant increase in brand influence compared to its fifth place in 2024 [2][3]. Brand Rankings - The top four tea brands in the report are: 1. Anxi Tieguanyin - 946.8 2. Xinyang Maojian - 945 3. Fuding White Tea - 942.3 4. Fenghuang Dancong Tea - 926 [4]. Report Overview - The report was compiled by the Tea Industry Branch of the China Agricultural International Cooperation Promotion Association and the Brand Development and Research Center of the China Agricultural Research Institute, covering 88 regional public tea brands across 15 provinces [5][6]. Analysis Dimensions - The report analyzes the competitive landscape of Chinese tea brands through six dimensions: industry development, market conditions, brand building, brand awareness, market share, and online presence [7]. Regional Distribution - The report highlights that the provinces of Henan, Fujian, Guangdong, and Anhui dominate the tea brand landscape in China [11]. Tea Category Insights - The report notes a "head and tail" phenomenon in green tea brands, while oolong and black teas adopt a "small but refined" strategy, with Anxi Tieguanyin and Guangdong Fenghuang Dancong forming a "Fujian-Guangdong Oolong Corridor" [12][13]. Brand Influence Trends - The report identifies three structural trends facing regional public tea brands: resource concentration towards leading brands, solidified consumer recognition, and high barriers for new brands [17]. Strategic Recommendations - Leading brands are advised to strengthen value leadership, mid-tier brands should focus on niche markets, and lower-tier brands need to innovate agilely to break through [18].