今年上半年，我国出口规模达到13万亿元，同比增长7.2%，展现出较强竞争力。移动分体式空调、服 务机器人、泳池清洁电器、折叠屏手机、茶饮等来自中国的产品成为外国民众的消费新宠，中国品牌正 在赢得越来越多海外消费者的青睐。圈粉背后，是中国产品的科技含量与文化底蕴，也是中国企业的拼 搏进取与精益求精。从中国制造到中国品牌，是高质量发展的必然，也将为全球消费者提供更丰富的选 择。 ——编 者 "充分利用公司在海内外的研发资源，做到本地团队与总部紧密协同。"美的家用空调欧洲研究所所长董 云俊介绍，移动分体式空调产品热销的原因，一方面是产品便携灵活、静音舒适，另一方面是针对欧洲 建筑、气候特点进行设计，解决欧洲用户真实痛点。 今年夏天，欧洲多国持续高温，我国制造的空调产品在欧洲十分畅销，当地"不靠空调过夏"的传统观念 正在转变。 海关总署公布的数据显示，在去年较高基数基础上，今年1月至6月，我国对欧盟国家空调出口量同比增 长43.2%，出口金额达37.6亿美元，创同期历史新高。 在德国电器连锁店万得城位于柏林的一家门店内，品类繁多的降温产品让人目不暇接，有空调、电扇、 电冷毯、挂脖风扇等。店员告诉记者，店内的上百种空调 ...

今年夏天，欧洲多国持续高温，我国制造的空调产品在欧洲十分畅销，当地"不靠空调过夏"的传统观念 正在转变。 海关总署公布的数据显示，在去年较高基数基础上，今年1月至6月，我国对欧盟国家空调出口量同比增 长43.2%，出口金额达37.6亿美元，创同期历史新高。 在德国电器连锁店万得城位于柏林的一家门店内，品类繁多的降温产品让人目不暇接，有空调、电扇、 电冷毯、挂脖风扇等。店员告诉记者，店内的上百种空调产品中，有海尔、TCL、美的等中国品牌。 相较其他地区，空调在欧洲普及率并不高。租房比例高、环保理念深入、安装和运行费用昂贵等，是主 要原因。据万得城店员介绍，欧洲许多历史建筑不允许在墙体上钻孔，房东也一般不允许安装空调外 机；安装必须由执证专业人员进行，费用高达数百欧元，还需要定期维护。 针对这一情况，美的空调在欧洲市场推出的创新品类移动分体式空调，在德国、法国、意大利、荷兰等 国受到欢迎。 今年上半年，我国出口规模达到13万亿元，同比增长7.2%，展现出较强竞争力。移动分体式空调、服 务机器人、泳池清洁电器、折叠屏手机、茶饮等来自中国的产品成为外国民众的消费新宠，中国品牌正 在赢得越来越多海外消费者的青睐。圈粉背 ...

Core Insights - The "cooling economy" is emerging as a new consumer necessity in Europe due to record high temperatures, with Chinese-made cooling products seeing significant sales growth [1] - Air conditioning is becoming more prevalent in European households, with projections indicating a substantial increase in air conditioning units by 2050 [2] - Chinese manufacturers are capitalizing on the demand for cooling products in Europe, with innovative offerings like portable air conditioners gaining popularity [3] Group 1: Market Trends - In July, temperatures in Europe exceeded 40 degrees Celsius, leading to a 77% year-on-year increase in GMV for cooling products from China [1] - The percentage of German households with air conditioning is expected to rise from 3% in 2021 to 19% by 2024, with the EU potentially having 275 million air conditioning units by 2050 [2] - The demand for portable and easy-to-install air conditioning solutions is increasing, with products like Midea's PortaSplit air conditioner seeing a 20-fold increase in Google search volume in Germany [3] Group 2: Product Innovations - Chinese cooling products, including air conditioners, fans, and innovative cooling clothing, are gaining traction in the European market due to their affordability and variety [4] - The semiconductor cooling handheld fan has emerged as a best-seller, with monthly sales reaching approximately 200,000 units, showcasing the ability of Chinese companies to quickly adapt to market trends [5] - Companies are focusing on niche markets, such as portable fans for specific scenarios, to meet diverse consumer needs [6] Group 3: Competitive Landscape - Chinese manufacturers are emphasizing the importance of intellectual property (IP) protection for their products in international markets [7] - The demand for multifunctional products, such as umbrellas with built-in fans, is increasing, reflecting the adaptability of Chinese companies to local market needs [8] - Companies are encouraged to continuously innovate and improve customer service to maintain competitiveness in challenging market conditions [8]