央视网消息：近期，各地冰雪旅游热度持续攀升，特色冰钓、雾凇漂流、雪屋火锅等吸引大批游客 沉浸式感受北国风光。 ...

Core Viewpoint - The combination of the "ice and snow economy" and visa-free policies is becoming a key driver for the growth of China's tourism industry, particularly in the winter season of 2025 [7]. Group 1: Ice and Snow Economy Growth - The "ice and snow economy" is thriving in various regions of China, with diverse and personalized experiences being developed [13]. - The introduction of official "snow holidays" in regions like Jilin and Xinjiang encourages students to participate in winter sports, contributing to a winter consumption boom [10]. - The search interest and booking rates for ice and snow travel routes, popular cities, and hotels near ski resorts are rapidly increasing, indicating a surge in demand [10]. Group 2: Visa-Free Policy Impact - The expansion of visa-free arrangements significantly enhances the convenience for international tourists entering China, creating a synergistic effect with the ice and snow tourism [7]. - The increase in foreign tourists is complemented by domestic visitors who are shifting from quick visits to multi-day stays, transforming ice sports into a lifestyle [7]. Group 3: Unique Tourist Experiences - Various regions are innovating unique ice and snow tourism projects, such as ice fishing competitions and immersive experiences like "fog rafting" and "snow house hot pot" [16][21]. - The first ice and snow tourism special train from Harbin to Mohe emphasizes a "slow travel, deep experience" approach, catering to tourists from major urban areas [4][30]. - The special train features themed decorations and offers tailored services for elderly travelers, enhancing the overall travel experience [38].

Core Insights - The demand for snow tourism varies significantly among different age groups, with an increasing number of post-2010 children participating in snow activities, while post-2000 individuals focus on sports experiences and social value, and those born in the 1980s and 1990s prioritize family outings [1][3][4][5] Group 1: Post-2010 Generation - The post-2010 generation, referred to as "little kids," is increasingly engaging in snow activities, with a notable influx of young participants during the first "snow holiday" in Xinjiang [3] - The popularity of ski packages that include personalized coaching and guided experiences has seen significant growth this year [3] Group 2: Post-2000 Generation - The post-2000 generation is identified as the main demographic for ski resorts, showing a strong interest in "ice and snow + sports," and seeking high-experience and social value [4] - Popular activities among this group include skiing, ice skating, sledding, and snowmobiling, with specific ski resorts like Changbai Mountain Wanda and Yabuli being particularly favored [4] Group 3: Post-1980 and Post-1990 Generations - The post-1980 and post-1990 generations primarily focus on family travel, seeking products that cater to both children's entertainment and the sightseeing needs of older family members [5] - This demographic prefers integrated travel experiences that combine snow sightseeing with local cuisine, cultural experiences, and natural wonders [5][6] - The post-1990 generation and family units are particularly interested in leisure activities such as snow hiking, snow tubing, and cultural experiences during the snow holiday period [6]

Core Viewpoint - The winter tourism season in Jilin Province is experiencing significant growth, with enhanced facilities and diverse offerings attracting both domestic and international visitors [3][5][7]. Group 1: Ski Resort Developments - Jilin Province's ski resorts have officially opened for the new season, with the addition of 150,000 square meters of new ski trails at the Zhonglv Songhua Lake Resort, featuring various terrain options for freestyle skiing enthusiasts [3][5]. - The Beidahu Ski Resort has reported a pre-sale amount exceeding 1.5 billion yuan for the new season, with plans to open 74 ski trails covering a total area of 2,750 hectares [5][7]. Group 2: Enhanced Visitor Experience - The introduction of multiple internationally certified training programs aims to enhance the skiing experience, alongside the organization of over 50 events to provide rich participation and viewing experiences for visitors [5][7]. - New tourism products such as rime ice drifting, snowfield crossing, and immersive winter photography experiences have been launched, creating a diversified tourism product system [7]. Group 3: Infrastructure and Accessibility Improvements - The province is set to launch the "Chunbin" tourist train connecting major cities, along with plans for 32 direct transport routes and 30 tourist bus lines to facilitate seamless travel [7]. - A budget of 100 million yuan has been allocated for ice and snow consumption vouchers to stimulate spending in skiing, attractions, and related activities [7].

Group 1 - The core viewpoint of the news is that Yanbian Prefecture in Jilin Province is enhancing its transportation network to boost ice and snow tourism, with plans to restore key flight routes and improve ground transportation connections [1] - By the end of December, Yanbian plans to resume flights to 11 major domestic and international cities, including Guangzhou, Tianjin, Chongqing, Guiyang, and Busan, South Korea, to establish an "air corridor" [1] - The ground transportation will adopt an innovative "customized passenger transport + bus special line" service model to enhance connectivity to popular ice and snow tourist destinations [1] Group 2 - Yanbian will launch nine major ice and snow experience products, including frost drifting, snowfield crossing, and hot spring experiences, aiming to create a comprehensive ice and snow product system [1] - The region has planned over 100 unique ice and snow activities, such as the "Winter in the Snow" series, which combines ice and snow exploration, photography, and relaxation [1] - Yanbian has established a comprehensive service guarantee system, including 370 consumer rights protection service stations and 9 international rights protection service stations, to enhance visitor experience [2]