雪道上，雪友们与"滑雪搭子"并肩飞驰，在速度与激情中畅享冰雪之乐；冰场上，孩子们驾着滑冰车首尾相连，组成一条灵动的"贪吃蛇"长龙， 笑声在冰面荡漾；雾凇林中，游客们驻足留影，欢呼声与快门声交织，让冬日的静谧景致化作可触可感、热气腾腾的生活场景。 冰雪，已不仅是季节的馈赠，更成为一条融合运动、文化、装备、旅游的完整产业链。如今，"冷资源"正源源不断地转化为"热经济"，一幅冰雪 经济高质量发展的生动画卷已热烈铺展。 本文转自【人民网】； 一家三口在哈尔滨冰雪大世界内打卡拍照。人民网记者 徐成龙摄 深圳前海冰雪世界内，小朋友开心的在雪上玩耍。人民网 王星摄 冬季，吉林大地银装素裹，各大滑雪场游人如织，滑雪爱好者纷纷踏上雪道，畅享冰雪运动的乐趣。人民网记者 王海跃摄 2026年1月27日，在浙江宁波江北区甬江街道达人村，市民在室内冰雪乐园开心玩耍。人民网 章勇涛摄 2025-2026雪季，河北张家口太舞滑雪场变身沉浸式舞台，大型民族歌舞《盛世契丹·春捺钵》首演吸引众多滑雪爱好者驻足观看。人民网记者 李 兆民摄 2026年1月26日，游客在陕西西安翠华山景区冰瀑前游览留影。人民网记者 李志强摄 2026年1月26日，在 ...

距离2026年米兰—科尔蒂纳冬奥会开幕还有大约半个月的时间，中国"冰雪军团"正全力冲刺，备战冬奥。 不断上新的"冰雪+"模式催生出丰富的新业态、新场景，也加出了冰雪消费新活力。 1月11日，一场大众滑雪公开赛在湖北宜昌兴山县激情开赛，吸引了全国各地的滑雪爱好者参与。这座滑雪场拥有初、中、高级共5条专业雪道，为参赛者和 游客带来良好体验。 "一日滑雪"如何延伸为"多日旅游"？当地以"冰雪+"为核心，整合文旅资源，推出4条精品旅游线路，串联起滑雪、温泉、文化体验等多元业态。赛事期间， 滑雪场周边乡镇的民宿、农家乐预订量大幅上涨。 夜幕降临，位于河南南阳西峡的老界岭滑雪场的雪道上，炫彩灯光次第点亮。游客们踏着雪板飞驰而下，尽显飒爽风采。 自2014年习近平总书记提出"带动三亿人参与冰雪运动"号召以来，我国冰雪事业迎来快速发展。2022年北京冬奥会上，中国代表团不仅实现全项目参赛的目 标，还创造了历史最佳战绩，也进一步激发全社会参与冰雪运动的动力和热情。 我国冰雪消费有什么样的新趋势？我国冰雪运动为何发展如此迅速？如何让冰雪"冷资源"持续释放"热效应"? "冰雪+"花样多 "+"出新活力 游客：今天体验了一把夜间滑雪 ...

Group 1 - The winter tourism market is experiencing significant growth, particularly in ice and snow tourism, with destinations like Xinjiang Altay, Hebei Chongli, and Northeast Changbai Mountain seeing a surge in visitors [1] - In the first ten days of January, domestic flight bookings to Xinjiang Altay exceeded 35,000, marking a year-on-year increase of approximately 50%, indicating a strong trend in ice and snow tourism [1] - Heilongjiang province is witnessing a boost in inbound tourism due to the popularity of ice and snow activities, suggesting a positive impact on the local tourism economy [1] Group 2 - Ski resorts are expanding beyond northern regions, with a notable example in Ningbo, Zhejiang, where a ski resort surrounded by mountains and bamboo forests is attracting many visitors [4] - The quality of snow at ski resorts varies with temperature, affecting the skiing experience; powder snow is ideal for beginners, while firmer snow provides faster speeds [4] - Ice skating is also a popular winter activity, with venues like Shichahai in Beijing opening for the season, offering visitors a chance to enjoy winter sports alongside local food and cultural experiences [6]

Group 1 - The core idea of the article highlights the vibrant night economy in Dongcheng District, Beijing, showcasing its diverse consumption scenarios and becoming a preferred destination for citizens and tourists during winter nights [1][29] - Dongcheng District has been recognized in the 2025 "Night Beijing" list released by the Beijing Municipal Bureau of Commerce, emphasizing its rich cultural and culinary offerings [1][29] - The district features five major commercial areas that cater to various consumer needs, enhancing the overall night-time experience [1][29] Group 2 - The "2025 Beijing Autumn and Winter Hot Pot and Barbecue Festival" is taking place in Guijie, attracting numerous visitors with its vibrant food scene and special promotions [6][3] - Guijie is known as a "late-night canteen" in Beijing, with popular restaurants like Beiping Sanxiong Hot Pot drawing crowds, especially during winter [3][4] - The festival includes over 20 hot pot and barbecue vendors, offering discounts and interactive activities to engage consumers [6][29] Group 3 - The article describes the lively atmosphere at Qianmen Street, which has transformed into a "city camping site" with numerous food stalls and entertainment options [8][9] - The presence of live music performances and food stalls creates a unique winter evening experience for visitors [9][11] - Vendors report high sales, with some selling over 10,000 yuan worth of products in a day, indicating strong consumer interest [11] Group 4 - The article emphasizes the popularity of immersive theater experiences in Dongcheng, with venues like the Happy Mahua A99 Theater attracting young audiences [13][19] - The theater's performances, such as "Rain Village Notes," have sold out multiple shows, reflecting a growing demand for diverse cultural offerings [19][21] - Traditional theaters in Wangfujing also remain vibrant, providing high-quality drama experiences for audiences [22][24] Group 5 - Ice skating and indoor skiing facilities in Dongcheng offer unique recreational options for residents and visitors during winter nights [26][28] - The indoor ice rink has been upgraded to enhance the consumer experience, while the simulated skiing venue allows year-round access to skiing activities [26][28] - These facilities cater to families and individuals, promoting physical activity and social interaction during the winter season [26][28] Group 6 - The article concludes that Dongcheng District aims to continuously enrich its winter night consumption scenes and improve service quality to sustain the growth of its night economy [29][1] - The combination of culinary delights, cultural performances, and recreational activities paints a vibrant picture of the district's winter night economy [29][1]

Core Viewpoint - The first Winter Sports Games in Shaanxi Province will be held in Yulin City from January to February 2026, marking a significant event for promoting winter sports and integrating tourism and sports in the region [1][6]. Group 1: Event Overview - The Winter Sports Games will feature youth and mass categories, covering 11 events including skiing, skating, and ice hockey, with 1,655 participants registered [1]. - The theme of the event is "Ice and Snow Passion, Vitality of Shaanxi," incorporating local cultural elements in the opening and closing ceremonies [2]. - The torch relay will take place from January 8 to 18, 2026, across six locations, showcasing Yulin's diverse cultural imagery [2]. Group 2: Community Engagement - Yulin has already hosted the 8th Winter Ice and Snow Sports Games and organized various community activities, attracting over 10,000 participants [2]. - Upcoming events like the Shaanxi Skiing Conference and youth winter camps aim to further stimulate public interest in winter sports [2]. Group 3: Economic Development - The Winter Sports Games serve as a catalyst for transforming ice and snow resources into an ice and snow economy, with over 30 ski venues established in Yulin [3]. - The Yulin Water Sports Center has hosted approximately 120,000 visitors since 2024, generating over 1.5 million yuan in revenue from ice and snow events [3]. - The integration of ice and snow sports with local culture is being pursued through the development of creative products and a planned sports and wellness tourism resort [4]. Group 4: Future Prospects - The local team has achieved notable success in preliminary events, winning 5 gold, 3 silver, and 1 bronze medal, indicating the potential for ice and snow sports in the region [5]. - The Winter Sports Games are expected to enhance regional economic development and attract more tourists, enriching the cultural experience of winter sports in Shaanxi [5][6].

Core Insights - The demand for snow tourism varies significantly among different age groups, with an increasing number of post-2010 children participating in snow activities, while post-2000 individuals focus on sports experiences and social value, and those born in the 1980s and 1990s prioritize family outings [1][3][4][5] Group 1: Post-2010 Generation - The post-2010 generation, referred to as "little kids," is increasingly engaging in snow activities, with a notable influx of young participants during the first "snow holiday" in Xinjiang [3] - The popularity of ski packages that include personalized coaching and guided experiences has seen significant growth this year [3] Group 2: Post-2000 Generation - The post-2000 generation is identified as the main demographic for ski resorts, showing a strong interest in "ice and snow + sports," and seeking high-experience and social value [4] - Popular activities among this group include skiing, ice skating, sledding, and snowmobiling, with specific ski resorts like Changbai Mountain Wanda and Yabuli being particularly favored [4] Group 3: Post-1980 and Post-1990 Generations - The post-1980 and post-1990 generations primarily focus on family travel, seeking products that cater to both children's entertainment and the sightseeing needs of older family members [5] - This demographic prefers integrated travel experiences that combine snow sightseeing with local cuisine, cultural experiences, and natural wonders [5][6] - The post-1990 generation and family units are particularly interested in leisure activities such as snow hiking, snow tubing, and cultural experiences during the snow holiday period [6]

Core Viewpoint - The article highlights the effective utilization of winter ice and snow resources in Wudalianchi City, Heilongjiang Province, where schools are conducting various winter sports activities such as ice skating and snow soccer, enhancing students' enjoyment and engagement in physical activities during the winter season [1][9]. Group 1: Winter Sports Activities - Wudalianchi City schools are leveraging winter conditions to offer unique sports activities, including ice skating and snow soccer, which have received positive feedback from students [9]. - The second middle school in Wudalianchi City has a tradition of preparing an ice rink every winter, allowing students to participate in ice skating courses [3]. - Snow soccer training is being conducted at the second primary school, utilizing the accumulated snow on the playground [6]. Group 2: Participation and Integration - Currently, 13,900 students from 34 schools in Wudalianchi City are engaged in ice sports, participating in over 10 different winter sports activities, including speed skating and winter camps [13]. - Ice and snow sports have been fully integrated into the daily teaching activities of schools in the region, reflecting a broader trend in Heilongjiang Province where 774 schools have established ice and snow sports programs [13].