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解码冰雪消费,各年龄人群都怎么玩
Xin Hua Wang· 2025-12-03 01:31
Core Insights - The demand for snow tourism varies significantly among different age groups, with an increasing number of post-2010 children participating in snow activities, while post-2000 individuals focus on sports experiences and social value, and those born in the 1980s and 1990s prioritize family outings [1][3][4][5] Group 1: Post-2010 Generation - The post-2010 generation, referred to as "little kids," is increasingly engaging in snow activities, with a notable influx of young participants during the first "snow holiday" in Xinjiang [3] - The popularity of ski packages that include personalized coaching and guided experiences has seen significant growth this year [3] Group 2: Post-2000 Generation - The post-2000 generation is identified as the main demographic for ski resorts, showing a strong interest in "ice and snow + sports," and seeking high-experience and social value [4] - Popular activities among this group include skiing, ice skating, sledding, and snowmobiling, with specific ski resorts like Changbai Mountain Wanda and Yabuli being particularly favored [4] Group 3: Post-1980 and Post-1990 Generations - The post-1980 and post-1990 generations primarily focus on family travel, seeking products that cater to both children's entertainment and the sightseeing needs of older family members [5] - This demographic prefers integrated travel experiences that combine snow sightseeing with local cuisine, cultural experiences, and natural wonders [5][6] - The post-1990 generation and family units are particularly interested in leisure activities such as snow hiking, snow tubing, and cultural experiences during the snow holiday period [6]
依托冰雪优势开展特色体育活动 学生在运动中享受冬季乐趣
Yang Shi Wang· 2025-11-28 01:47
Core Viewpoint - The article highlights the effective utilization of winter ice and snow resources in Wudalianchi City, Heilongjiang Province, where schools are conducting various winter sports activities such as ice skating and snow soccer, enhancing students' enjoyment and engagement in physical activities during the winter season [1][9]. Group 1: Winter Sports Activities - Wudalianchi City schools are leveraging winter conditions to offer unique sports activities, including ice skating and snow soccer, which have received positive feedback from students [9]. - The second middle school in Wudalianchi City has a tradition of preparing an ice rink every winter, allowing students to participate in ice skating courses [3]. - Snow soccer training is being conducted at the second primary school, utilizing the accumulated snow on the playground [6]. Group 2: Participation and Integration - Currently, 13,900 students from 34 schools in Wudalianchi City are engaged in ice sports, participating in over 10 different winter sports activities, including speed skating and winter camps [13]. - Ice and snow sports have been fully integrated into the daily teaching activities of schools in the region, reflecting a broader trend in Heilongjiang Province where 774 schools have established ice and snow sports programs [13].