金佰利的出现让科赴管理层看到希望。科赴管理层对外表示，"通过此次交易，科赴将加入一个业务更 广、资源更强、品牌更稳的全球平台。金佰利不仅认可我们的品牌价值，也将为我们的产品创新、市场 拓展和运营效率注入新的动能"。 根据公开资料，金佰利旗下拥有舒洁、高洁丝和好奇等众多家喻户晓的品牌，其产品销往全球175多个 国家和地区。在渠道以及供应链等层面金佰利的优势显而易见。但科赴此番"卖身"金佰利，能否实现进 一步发展，和其能否在金佰利的主导下保持独立的事业群同样充满不确定性。 但在独立运营的两年中，科赴的表现难言乐观。根据财报数据，2024年，科赴实现净销售额154.55亿美 元，同比增长0.1%，有机增长1.5%；净利润为10.3亿美元，同比下滑38%。2025年上半年，科赴净销售 额同比下滑3.98%至75.80亿美元，调整后净利润同比下滑11.49%至10.25亿美元。伴随业绩下滑的是科 赴不断传出旗下品牌被迫出售的消息，如出售护肤品牌可伶可俐、城野医生等。 "无论是露得清、李施德林还是城野医生，都主要聚焦在中低端市场，一般情况下中低端市场的竞争会 更激烈，尤其在逐渐以'流量营销和价格竞争'为导向的市场，这也就 ...

"无论是露得清、李施德林还是城野医生，都主要聚焦在中低端市场，一般情况下中低端市场的竞争会更激烈，尤其 在逐渐以'流量营销和价格竞争'为导向的市场，这也就是说科赴旗下多品牌的竞争力在逐渐减弱。"美妆资深评论 人、美云空间电商创始人白云虎分析认为。 离开强生两年，科赴(Kenvue)依然未能闯出一条独立发展之路。近日，美国日用消费品巨头金佰利(Kimberly-Clark) 宣布将以总价487亿美元收购科赴全部股份。交易完成后，金佰利原有股东将持有新公司约54%的股份，科赴原股东 则拥有其余46%的股份。 根据金佰利披露的信息，科赴股东每持有一股普通股，将获得3.5美元现金及0.14625股金佰利股票，合计价值约为每 股21.01美元，这一报价被认为颇具吸引力。在业界看来，这样的收购价格对于科赴的股东而言很划算。据悉，此次 收购预计将在2026年下半年完成。此次交易完成后，科赴是作为独立的事业群继续发展，还是在金佰利的主导下进 行业务发展的变迁，有着极大的不确定性。 就未来发展相关问题，北京商报记者对科赴、金佰利进行采访，但截至发稿未收到回复。 科赴前身为强生旗下消费者健康业务部门。2021年11月，强生宣布分 ...

Core Insights - Kenvue's CEO Thibaut Mongon is leaving the company as it continues its business restructuring efforts [1] - Kirk Perry has been appointed as the interim CEO following Mongon's departure [1] - Kenvue's stock price rose by 6.5% in pre-market trading after the announcement, although the stock has remained flat for the year [1] Company Developments - Kenvue, which was spun off from Johnson & Johnson, has faced pressure from activist investors to change its corporate structure and operations since its IPO in May 2023 [1] - The company appointed Jeffrey Smith, CEO of activist hedge fund Starboard Value, to its board earlier this year to avoid a proxy battle [1] - TOMS Capital Investment Management has also accumulated shares and urged the company to consider a full sale or asset divestiture [1] Strategic Evaluation - The board, led by Chairman Larry Merlo, is conducting a strategic review and considering various potential options, including simplifying the company's business portfolio and operational model [2] - Kenvue reported a 4% decline in net sales for the second quarter, which was worse than analysts' average expectation of a 1.4% decline [2] - Mongon's departure is not attributed to any specific cause, and he will receive severance compensation [2]

Core Viewpoint - Kenvue, the company formerly known as Johnson & Johnson's consumer health division, continues to experience a decline in net sales across its three main business segments, indicating that recent restructuring efforts have not yielded significant improvements [1][3]. Financial Performance - In Q1 2025, Kenvue's net sales decreased by 3.9% year-over-year, with organic sales down by 1.2%. The gross margin was reported at 58%, slightly up from 57.6% in the same period last year, while the adjusted gross margin contracted by 20 basis points to 60% [3]. - The sales figures for Kenvue's three main business segments in Q1 2025 are as follows: Skin Health & Beauty at $977 million (down 7.3% year-over-year), Self Care at $1.667 billion (down 1.8%), and Essential Health at $1.097 billion (down 3.9%) [3]. - For the full year 2024, Kenvue reported net sales of $15.455 billion, a slight increase of 0.1% year-over-year, with a net profit of $1.03 billion, down 38% from the previous year [3][4]. Market Challenges - Kenvue's brand competitiveness has diminished since its spin-off from Johnson & Johnson, with significant brands like Listerine facing increased competition from emerging brands in the oral care market [5][6]. - The Skin Health & Beauty segment, which includes well-known brands, has seen the largest sales decline, indicating a struggle to maintain market share against competitors like L'Oréal and Estée Lauder [5][7]. Strategic Initiatives - Kenvue plans to increase advertising spending by 15% in 2024 and implement strategic measures aimed at improving organizational efficiency and positioning for future growth. This includes a 4% reduction in global workforce and an annual cost-saving target of approximately $350 million before tax [8][9]. - The company is investing $11 million to upgrade production facilities in China to enhance its manufacturing capabilities and better meet local consumer demands [8][9]. Leadership Changes - Kenvue has appointed Amit Banati as the Chief Financial Officer, effective May 12, 2025. He brings 30 years of experience in finance and management from globally recognized consumer goods companies [9].