金佰利的出现让科赴管理层看到希望。科赴管理层对外表示，"通过此次交易，科赴将加入一个业务更 广、资源更强、品牌更稳的全球平台。金佰利不仅认可我们的品牌价值，也将为我们的产品创新、市场 拓展和运营效率注入新的动能"。 根据公开资料，金佰利旗下拥有舒洁、高洁丝和好奇等众多家喻户晓的品牌，其产品销往全球175多个 国家和地区。在渠道以及供应链等层面金佰利的优势显而易见。但科赴此番"卖身"金佰利，能否实现进 一步发展，和其能否在金佰利的主导下保持独立的事业群同样充满不确定性。 但在独立运营的两年中，科赴的表现难言乐观。根据财报数据，2024年，科赴实现净销售额154.55亿美 元，同比增长0.1%，有机增长1.5%；净利润为10.3亿美元，同比下滑38%。2025年上半年，科赴净销售 额同比下滑3.98%至75.80亿美元，调整后净利润同比下滑11.49%至10.25亿美元。伴随业绩下滑的是科 赴不断传出旗下品牌被迫出售的消息，如出售护肤品牌可伶可俐、城野医生等。 "无论是露得清、李施德林还是城野医生，都主要聚焦在中低端市场，一般情况下中低端市场的竞争会 更激烈，尤其在逐渐以'流量营销和价格竞争'为导向的市场，这也就 ...

"无论是露得清、李施德林还是城野医生，都主要聚焦在中低端市场，一般情况下中低端市场的竞争会更激烈，尤其 在逐渐以'流量营销和价格竞争'为导向的市场，这也就是说科赴旗下多品牌的竞争力在逐渐减弱。"美妆资深评论 人、美云空间电商创始人白云虎分析认为。 离开强生两年，科赴(Kenvue)依然未能闯出一条独立发展之路。近日，美国日用消费品巨头金佰利(Kimberly-Clark) 宣布将以总价487亿美元收购科赴全部股份。交易完成后，金佰利原有股东将持有新公司约54%的股份，科赴原股东 则拥有其余46%的股份。 根据金佰利披露的信息，科赴股东每持有一股普通股，将获得3.5美元现金及0.14625股金佰利股票，合计价值约为每 股21.01美元，这一报价被认为颇具吸引力。在业界看来，这样的收购价格对于科赴的股东而言很划算。据悉，此次 收购预计将在2026年下半年完成。此次交易完成后，科赴是作为独立的事业群继续发展，还是在金佰利的主导下进 行业务发展的变迁，有着极大的不确定性。 就未来发展相关问题，北京商报记者对科赴、金佰利进行采访，但截至发稿未收到回复。 科赴前身为强生旗下消费者健康业务部门。2021年11月，强生宣布分 ...

Core Viewpoint - Softcare, a Chinese brand, has become the leading sanitary product brand in Africa, capitalizing on the growing demand for affordable hygiene products in emerging markets [6][7][28]. Group 1: Company Overview - Softcare is the top-selling sanitary pad brand in Kenya, with a market share of 15.6% in Africa's sanitary products sector [7]. - The company is a subsidiary of SenDa Group, which has been operating in Africa since 2004 and has established a strong distribution network over the years [12][13]. - Softcare's revenue is projected to grow from approximately $320 million in 2022 to over $450 million by 2024, with net profit increasing from $18.4 million to $95.1 million during the same period [10]. Group 2: Market Dynamics - Africa has the fastest population growth globally, with a significant demand for hygiene products, yet the penetration rates for baby diapers and sanitary pads remain low at 20% and 30%, respectively [23][24]. - The average price of sanitary pads in Nigeria has tripled from 450 Naira in 2021 to 1500 Naira in 2024, indicating a growing market but also highlighting affordability issues for many women [26]. - The African e-commerce market is expanding rapidly, with platforms like Jumia leading the way, and the overall e-commerce revenue expected to reach $15.2 billion in 2024 [38]. Group 3: Competitive Strategy - Softcare leverages China's manufacturing advantages to offer products at about one-third the price of Western brands, making them accessible to a broader consumer base [28][31]. - The company has established local production facilities in eight African countries, which helps reduce costs associated with labor, tariffs, and logistics [31][33]. - Softcare employs a dual-brand strategy, offering both budget-friendly options and premium products to cater to different consumer segments [34]. Group 4: Challenges and Future Outlook - Despite its rapid growth, Softcare faces challenges such as increased competition from both local and international brands, as well as a potential slowdown in growth rates [36][37]. - The company has submitted a second IPO application after its initial attempt failed, indicating its intent to secure funding for further expansion [42].

Core Insights - Softcare, a Chinese brand, has become the leading sanitary product brand in Africa, with significant market shares in baby diapers and sanitary pads, capturing 20.3% and 15.6% of the respective markets in 2024 [3][5][12] - The company has shown impressive financial growth, with total revenue projected to rise from approximately $320 million in 2022 to over $450 million in 2024, and net profit increasing from $18.4 million to $95.1 million during the same period [5][12] - Softcare's strategy focuses on local production in Africa, allowing it to offer products at about one-third the price of Western brands, thus appealing to a broader consumer base [16][18] Company Overview - Softcare was established in 2022 but is rooted in the hygiene product business initiated by its parent company, SenDa Group, in 2009 [6][7] - SenDa Group, founded in 2004, is one of the earliest Chinese companies to enter African and South American markets, becoming a major player in consumer goods in developing countries [7][8] - The company has expanded its production footprint across eight African countries, with 51 production lines, making it the largest local manufacturer of hygiene products [16][18] Market Dynamics - Africa has the fastest population growth globally, with significant urbanization expected by the late 2030s, creating a burgeoning market for hygiene products [12][13] - The penetration rates for baby diapers and sanitary pads in Africa are notably low, at around 20% and 30% respectively, compared to 70%-86% in developed markets, indicating substantial growth potential [12][13] - The average price of sanitary pads in Nigeria has tripled from 450 Naira in 2021 to 1500 Naira in 2024, highlighting the affordability challenges faced by many consumers [14] Competitive Landscape - Softcare competes with multinational giants like Procter & Gamble and Kimberly-Clark, which dominate the high-end market but often at higher price points [14][15] - The company leverages its cost advantages through local manufacturing and a robust distribution network, which has allowed it to capture market share in a price-sensitive environment [16][18] - E-commerce is emerging as a significant channel in Africa, with platforms like Jumia gaining traction, although overall penetration remains low [20][24] Future Outlook - Softcare's second attempt at an IPO indicates its ambition to capitalize on its market position, but concerns about slowing growth rates and competition from both local and international brands persist [19][24] - The company aims to enhance its digital management capabilities and expand its e-commerce presence to maintain its competitive edge in the evolving market landscape [18][24]

Core Viewpoint - Kimberly-Clark is nearing the completion of a strategic sale of its non-North American tissue business, including the Kleenex brand, to Brazilian pulp supplier Suzano for approximately $3.5 billion (about 25.1 billion RMB) [1][15][21] Group 1: Company Background - Kimberly-Clark was founded in 1872 with an initial capital of $30,000 and has evolved from a paper mill to a leading consumer goods company [3] - The company launched its first disposable sanitary product, Kotex, during World War I, which significantly changed women's hygiene care [6] - Kimberly-Clark's flagship brand, Huggies, captured 50% of the North American premium diaper market shortly after its launch in 1978 [7][8] Group 2: Business Performance - In 2024, Kimberly-Clark reported annual revenue of $20.1 billion, with an organic sales growth of 3.2% and an adjusted operating profit of $3.2 billion, resulting in a gross margin of 36.5% [8][19] - The company holds a 21% share of the global tissue market, ranking second after Procter & Gamble, which has a 26% share [8][22] Group 3: Market Position and Strategy - The sale includes brands such as Kleenex, Scottex, and Andrex, which collectively generated annual net sales of less than $3.5 billion, making it the smallest and least profitable segment of Kimberly-Clark's core businesses [15][19] - The new joint venture will be registered in the Netherlands, employing 9,000 staff and operating 22 manufacturing plants globally [17][19] - Kimberly-Clark plans to use the proceeds from the sale for stock buybacks and shareholder returns, while also committing to invest $2 billion in its North American manufacturing network over the next five years [20][21] Group 4: Industry Trends - The transaction reflects a broader trend in the consumer goods industry towards vertical integration, as upstream pulp and paper companies acquire downstream brands to enhance their market position [22] - Rising tariffs have increased Kimberly-Clark's costs by $300 million annually, prompting the company to diversify its sourcing strategies and focus on core business areas [21][22]