Core Viewpoints - The liquor instant retail market is entering a rapid development phase, with significant room for channel penetration. Instant retail is defined as a "supply revolution" driven by consumer lifestyles, transitioning from "selling products" to "selling scenarios" [6][8] - The transformation of liquor channel models is accelerating, making the rapid development of instant retail a necessity. As the competition landscape for liquor stabilizes, consumers are increasingly pursuing price-performance ratios through diversified channels, leading to a contraction in traditional channel profits [7][10] - Liquor companies are actively embracing channel changes and expanding into instant retail and online channels. Instant retail is not just a sales channel but a way for liquor brands to integrate into residents' lifestyles, enhancing consumer engagement [7][10] Market Overview - The liquor instant retail market is projected to reach a scale of 36 billion yuan in 2024, with a penetration rate of approximately 1.8%. The growth potential remains vast, with estimates suggesting the market could reach 60-90 billion yuan by 2030 [6][20] - Instant retail channels are categorized into two main models: platform models that integrate resources (e.g., Meituan Flash Purchase) and self-operated models that maintain strong supply chain control [8][21] - The rapid growth of instant retail channels is driven by changing consumer lifestyles and the need for efficiency, with a focus on enhancing consumer experiences and meeting demand in lower-tier markets [10][20] Industry Opportunities - Instant retail creates opportunities for the liquor industry, such as serving as a trial ground for younger products and facilitating collaboration between liquor companies and platforms to co-create products [8][10] - The traditional profit margins in liquor channels are shrinking, prompting companies to adopt digital management and consumer-centric strategies to enhance efficiency [7][10] - The beer segment, with non-immediate consumption channels accounting for 60%, is also seeing a shift towards instant retail, which helps capture market share in lower-tier cities [10][20] Company Strategies - Major liquor brands are actively recruiting operators on multiple platforms, with companies like Moutai and Qingdao Beer launching new products and innovative sales models [7][10] - Companies are leveraging instant retail to enhance operational efficiency and product innovation, with a focus on high-end product offerings and consumer engagement [8][10] - The collaboration between liquor companies and platforms is expected to foster a more efficient and consumer-oriented sales environment, driving growth in the sector [7][10]

Investment Rating - The investment rating for the food and beverage industry, specifically for alcoholic beverages, is "Outperform the Market" [1]. Core Insights - The alcoholic beverage instant retail sector is entering a rapid development phase, with significant room for channel penetration. Instant retail is defined as a "supply revolution" and "efficiency revolution" driven by consumer lifestyles. Major platforms are increasing capital investment, suggesting a new development stage for local living, with instant retail platforms likely transitioning from "selling products" to "selling scenarios" [3][11]. - The market size for alcoholic beverage instant retail is projected to reach 36 billion yuan in 2024, with a penetration rate of approximately 1.8%. By 2030, the market could expand to between 60 billion and 90 billion yuan, driven by both supply and demand [3][17]. - The current instant retail channels are categorized into two models: platform models that integrate resources and self-operated models that maintain strong supply chain control [3][19]. - Alcoholic beverage companies are actively embracing channel transformation, with a focus on instant retail and online channels. This shift is seen as a crucial attempt for brands to integrate into consumers' lifestyles [3][4]. Summary by Sections 1. Development of Alcoholic Beverage Instant Retail - Instant retail is creating "all-weather scenarios" for consumers, accelerating supply-side development [7][11]. - The demand for alcoholic beverages in instant retail is increasing, particularly during nighttime hours, with younger consumers driving this trend [11][12]. 2. Necessity of Channel Transformation - The transformation of alcoholic beverage channels is deemed inevitable due to changing consumer lifestyles and the need for supply chain efficiency [3][31]. - The competition landscape for white and beer products is stabilizing, with consumers forming brand loyalty [3][4]. 3. Potential Opportunities and Highlights - Instant retail channels provide a testing ground for younger products, allowing companies to innovate with lower costs and better data feedback for product development [5][27]. - The shift towards high-end products in the beer sector is facilitated by instant retail, which allows for rapid turnover and the introduction of craft and fresh beer products [5][41]. 4. Accelerated Layout of Instant Retail Channels - Alcoholic beverage companies are increasingly investing in instant retail channels, viewing them as essential for integrating into consumer lifestyles [3][4]. - Companies like Moutai and others are actively recruiting operators on platforms like Meituan and Douyin to expand their consumer base [3][4]. 5. Profit Forecast and Investment Recommendations - Short-term impacts of instant retail on the competitive landscape of white and beer products may be limited, but long-term opportunities exist for companies that adapt to channel changes [4][5]. - Recommended stocks include Shanxi Fenjiu, Luzhou Laojiao, Guizhou Moutai, Yanjing Beer, and Chongqing Beer [4].