Core Insights - The article highlights the digital transformation of traditional industries in Yijinhuoluo Banner, Ordos City, Inner Mongolia, through the implementation of the national e-commerce project, focusing on local brand incubation and geographical indication product registration [1][3] Group 1: E-commerce Development - The Yijinhuoluo Banner has established a digital e-commerce industrial park as a core platform to promote the development of the e-commerce industry, facilitating the digital transformation of traditional enterprises and the upgrading of agricultural product supply chains [1] - The industrial park has successfully incubated over 30 local brands and more than 100 online stores, driving the transformation of traditional enterprises into e-commerce businesses [2] Group 2: Brand and Product Innovation - The industrial park designed five popular products for Mengjianghong Food Co., enhancing production line automation, which increased daily output from 2,000 bags to 60,000 bags [2] - The park has initiated the geographical indication trademark application for "Yijinhuoluo Banner Dried Lamb," promoting local product standardization through a dual approach of "geographical indication + brand story" [1][2] Group 3: Talent Development and Training - The initiative has trained 50 senior internet marketing specialists, forming a professional e-commerce talent team that supports local e-commerce development [2] - The innovative "e-commerce + village secretary" model has trained 145 "secretary anchors," who leverage e-commerce platforms to promote local agricultural products [2] Group 4: Economic Impact - The e-commerce initiatives have led to significant sales growth for local cooperatives, with one cooperative achieving sales growth from millions to tens of millions, creating job opportunities for over 10 villagers and helping sell more than 2,000 sheep [1][2]