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“首店经济”加速消费能级跃升
Ren Min Wang· 2025-08-02 10:35
北京三里屯,国际小众特色品牌纷纷扎根,为追求时尚与独特的消费者带来全新购物体验;上海新天 地,跨国运动品牌"首店"不仅售卖商品,还提供专业体测服务和训练建议;重庆观音桥,一批全新的概 念店与夜经济联动,为城市夜生活增添璀璨光芒……"首店经济"正成为一股强劲新势力,为城市商业提 质升级、加速释放内需潜能注入新活力。 所谓"首店",是指某一具有行业引领性的品牌在特定区域内开设的第一家门店。"首店经济"则是指,一 系列新品牌、新产品、新业态涌现,释放品牌价值、创新魅力、集聚效应等,促进消费能级跃升,成为 新的经济增长极。 "首店经济"出圈,源于多方因素推动。从需求端着眼,随着生活水平不断提高,人们的消费需求已 从"有没有"转向"好不好",消费趋向日益多元化、个性化、品质化。从供给侧看,无论是舌尖上的新美 食,还是服饰上的独领风骚,再或是潮玩领域的大胆创新,一系列"首店"都能让消费者找到与众不同的 体验和乐趣。新奇特的"首店"吸引"新新人类"打卡与分享,精准触达目标客户群,迅速提升知名度,更 为后续市场拓展打下有力基础。持续上新的"首店"提供多元的消费新选择,"首店经济"为城市商圈摆脱 同质化竞争、实现差异化突围带来 ...
人民财评:“首店经济”加速消费能级跃升
Ren Min Wang· 2025-08-01 05:34
北京三里屯,国际小众特色品牌纷纷扎根,为追求时尚与独特的消费者带来全新购物体验;上海新天 地,跨国运动品牌"首店"不仅售卖商品,还提供专业体测服务和训练建议;重庆观音桥,一批全新的概 念店与夜经济联动,为城市夜生活加添璀璨光芒……"首店经济"正成为一股强劲新势力,为城市商业提 质升级、加速释放内需潜能注入新活力。 所谓"首店",是指某一具有行业引领性的品牌在特定区域内开设的第一家门店。"首店经济"则是指,一 系列新品牌、新产品、新业态涌现,释放品牌价值、创新魅力、集聚效应等,促进消费能级跃升,成为 新的经济增长极。 政策支持更为"首店经济"发展提供沃土。中办、国办印发《提振消费专项行动方案》明确,鼓励国内外 优质商品和服务品牌开设首店、举办首发首秀首展。地方政府纷纷出台政策,从优化营商环境、简化审 批流程、提供"真金白银"补助、打造全方位服务保障体系等方面,为"首店"品牌落地提供有力支撑。今 年前5月,北京全市新增落地"首店"近400家;2025年一季度,上海新增"首店"173家;近三年,重庆集 聚落地品牌"首店"892家……政策精准发力,极大地激发了品牌方开设"首店"的积极性,现象级"首 店"更成为展示城市 ...
建世界级商圈、办世界级赛事 成都推进文商旅体深度融合
Mei Ri Jing Ji Xin Wen· 2025-07-12 14:05
Group 1 - The core viewpoint of the articles is that Chengdu is advancing the integration of culture, commerce, tourism, and sports to enhance its development as a world cultural tourism city and an international consumption center [1][4] - Chengdu plans to optimize its tourism landscape by promoting major projects such as the Tianfu Cultural Park and the second phase of Kuanzhai Alley, alongside hosting world-class events like the League of Legends Global Finals [1][2] - The city aims to create more experiential and interesting commercial spaces by incorporating entertainment, art installations, and new retail formats, thereby enhancing consumer engagement [3][2] Group 2 - Chengdu's strategy includes upgrading existing commercial spaces and developing distinctive commercial landmarks, with a focus on enhancing areas like Chunxi Road and Jiaozi Park [2][3] - The city is set to implement a three-year action plan for the "first launch economy," targeting the introduction of over 800 new stores and hosting more than 200 high-profile events this year [3][2] - Chengdu's cultural tourism sector is thriving, with over 14,000 performances held in the first half of the year, generating significant economic activity through ticket sales [4][5] Group 3 - The city is exploring various tourism models, including red tourism, low-altitude tourism, and sports tourism, to diversify its offerings and enhance visitor experiences [6][4] - Chengdu is leveraging its sports events to promote tourism, with initiatives aimed at attracting visitors through sports-related activities and events [6][4] - The city aims to achieve a total sports consumption scale of 80 billion yuan this year, reflecting its commitment to integrating sports with tourism and economic growth [6][4]