Core Insights - AliExpress has achieved significant sales growth during the overseas Double 11 event, with at least 200 brands surpassing Amazon's average daily sales by two times, and leading brands exceeding Amazon's sales by 6-10 times [1] - The aggressive brand strategy initiated by AliExpress, including the "Super Brand Going Global Plan," has allowed brands to achieve higher sales at half the cost compared to Amazon [1][2] - AliExpress's overall costs are approximately half of Amazon's, with commission rates between 5%-10%, which is about 10 percentage points lower than Amazon [1] - The platform is becoming a second growth curve for brands going global, with increased investments in local marketing to enhance brand visibility [2] Sales Performance - On Double 11, the Shenzhen cleaning appliance brand ILIFE sold nearly 6,000 robotic vacuums, achieving a year-on-year sales increase of 140% [1] - In the overseas market, AliExpress has surpassed Amazon in download rankings in several countries, including Spain, the UK, Brazil, Japan, and Italy [3] Market Position - According to Sensor Tower, AliExpress's download volume in Japan surged by 181% from January to October 2025, making it the top e-commerce app in Japan for download growth [3] - In South Korea, AliExpress ranks as the second-largest e-commerce platform, with nearly 10 million monthly active users, while local competitors are experiencing a decline [4]

Core Insights - The "Double 11" sales event on AliExpress is showing significant growth, with over 200 brands achieving sales that are at least double the daily average of Amazon, and some brands experiencing sales increases of 6 to 10 times compared to Amazon [1] - AliExpress is aggressively pursuing the mid-to-high-end brand market through its "Super Brand Going Global Plan," aiming to reduce operational costs for brands to half of what they would incur on Amazon [1] - The platform's operational costs are reported to be approximately 50% lower than Amazon, with commission rates between 5% and 10%, and lower labor costs [1] - The global e-commerce landscape is shifting, with Chinese platforms like AliExpress and Temu gaining significant traction, challenging Amazon's dominance [2] - AliExpress is the only platform among the "Four Little Dragons" of Chinese e-commerce that has the potential to compete with Amazon in the brand sector [2] Summary by Sections Sales Performance - On the first day of the "Double 11" event, AliExpress saw brands like EDIFIER and 70mai achieving sales that were 6 to 10 times higher than Amazon [1] - ILIFE sold nearly 6,000 robotic vacuum cleaners on "Double 11," with sales revenue increasing by 140% year-on-year [1] Brand Strategy - AliExpress has launched a "Super Brand Going Global Plan" to facilitate brand expansion with a focus on reducing costs and enhancing brand visibility [1] - The platform's strategy includes a "Brand+" dedicated channel, authentic product certification, free shipping, and price protection mechanisms to attract consumers [2] Market Position - AliExpress and Temu are now occupying two of the top three spots in global e-commerce traffic rankings, indicating a growing influence in the market [2] - The number of brands on AliExpress increased by 70% in the first half of the year, with over 500 brands doubling their sales and more than 2,000 brands successfully entering new markets [2]

Core Insights - AliExpress achieved significant sales growth during the overseas Double 11 event, with at least 200 brands surpassing Amazon's average daily sales by two times, and leading brands like EDIFIER and 70mai achieving sales 6-10 times higher than Amazon [1] Group 1: Sales Performance - On the first day of the Double 11 event, certain brands experienced explosive sales, with some achieving sales figures 6-10 times higher than their counterparts on Amazon [1] - The official flagship store of Pop Mart on AliExpress saw a 1500% increase in sales in October compared to the same period last year, driven by the brand's overseas expansion strategy [1] - Overall sales of trendy toys are projected to grow by 300% in the first half of 2025 [1] Group 2: Marketing and Consumer Engagement - AliExpress launched a "Super Brand Going Global Plan" in September, aiming to help brands achieve higher sales at half the cost compared to Amazon [1] - A pop-up store in Seoul's trendy area, Seongsu-dong, attracted a large number of consumers, with an average wait time exceeding one hour [1] - The overseas Double 11 sales event is scheduled from November 11 to November 19, followed by a seamless transition to Black Friday, continuing until December 3 [1]