构建体系的第一步，往往是找到驾驭体系的人。12月21日长城汽车内部完成了一项关键人事调整：哈弗品牌总经理赵永坡通过微博宣布， 正式兼任魏牌CEO。自2016年诞生以来，魏牌在八年内迎来了第十任品牌负责人，其更迭频率在业内罕见。 "实际上每一个公司都有高端化的梦想。"魏建军说，但运营一个成功的汽车品牌需要涉及全链条的复杂体系。 魏建军。资料图 长城汽车 长城汽车 长城汽车-R 分时图 日K线 周K线 月K线 22.63 0.13 0.58% 1.29% 0.84% 0.44% 0.00% 0.44% 0.84% 1.29% 22.21 22.31 22.40 22.50 22.60 22.69 22.79 09:30 10:30 11:30/13:00 14:00 15:00 0 19万 39万 58万 魏牌迎来第八年第十次换帅。长城汽车（601633）董事长魏建军清楚，他和他数次更换的团队，都曾陷入一种"高估能力的幻觉"。 "的的确确做一个品牌，这件事很难讲清楚。"他在一次媒体交流中坦言。自2016年诞生以来，这个承载着长城乃至中国品牌最早高端化梦 想的品牌，始终在摸索属于自己的长久路径。 在品牌与用户关系重 ...

此外，25款、23款蓝山与全新蓝山智能进阶版是不同的辅助驾驶方案，因硬件差异不支持现有的VLA 大模型的移植。不过公司会持续优化算法，为用户们带来更佳的出行体验。 据介绍，23款指2023年4月13日上市的蓝山DHT-PHEV；25款蓝山指2024年8月21日上市的全新蓝山；智 能进阶版是2025年12月22日上市的蓝山。 同时，25款蓝山可通过软、硬件升级的方式实现尾灯小蓝灯的功能，但后视镜小蓝灯不能实现加装。23 款蓝山因硬件系统限制，不支持升级小蓝灯。 凤凰网科技讯12月25日，长城汽车（601633）魏牌CEO赵永坡发文称，今天将对23款蓝山、高山车型进 行智能座舱系统OTA大升级，新增哨兵模式、灵控球、智能感光、四驱模式专属按钮等；并优化了影像 记录仪、NOH最高车速等部分功能。 ...

Core Viewpoint - The article discusses the significant growth in export sales for the company, particularly in October, driven by seasonal demand and favorable market conditions, with a focus on various regions and product lines [1][4][12]. Export Data Analysis - In October, overall export sales increased by approximately 5%, with notable growth in Latin America, Australia, the Middle East, Central Asia, Europe, and Africa [1]. - Exports to Russia and Brazil showed remarkable growth, achieving a month-on-month increase of nearly 10% to 15%, aided by local credit and monetary policies [2]. Brand Structure Insights - The brand structure remained stable, with the Haval brand accounting for over 70% of total exports. The Tank and pickup models maintained high export levels, with Haval's share at about 70%, pickups at 13%, and Tanks at 11% [3]. Regional Sales Performance - Sales figures by region include approximately 10,000 units in Latin America, around 5,500 in Australia, 4,000 to 4,400 in the Middle East, 3,000 in Central Asia, and over 4,000 in Africa. Russia and surrounding countries exceeded 25,000 units, while Southeast Asia accounted for about 3,000 units [4]. Product Line Outlook - The Ora product line is set for a significant product cycle, with the launch of 1 to 2 models this year and 5 new models expected next year, targeting urban users and aiming for a price range of up to 200,000 RMB [5]. Business Strategy - The company aims to enhance the reputation and visibility of the 300 and 500 series models, with the Tank series experiencing rapid growth in overseas markets, particularly with the introduction of diesel versions [6]. Diesel Model Strategy - The introduction of diesel versions of the Tank series in markets with high diesel acceptance is based on technical advantages and market opportunities, leading to increased sales and positive reception [7]. Future Product Plans - The company plans to prioritize the launch of Tank 400 and Tank 700 models in regions with strong sales and reputation, while also considering the introduction of PHEV models based on regional policies and user needs [8]. Upcoming Product Launches - The Tank brand will officially launch the Tank 400 on November 6, with the Ora 5 also set to debut. Increased product launches are expected during the sales peak in November and December [9]. High Mountain Model Enhancements - The High Mountain model has seen significant improvements in interior and functionality, becoming a practical and well-received new energy MPV suitable for family and commercial use [10]. High Mountain Model Future Plans - Continuous iterations and software upgrades are planned for the High Mountain model to enhance its smart capabilities, maintaining its competitive edge in the hybrid MPV market [11]. Industry Sales Outlook - The overall automotive market in China is expected to see significant growth this year, but a potential decline in sales is anticipated in the first quarter of next year due to the reduction of subsidies and seasonal factors [12]. Tank Export Projections - The Tank brand aims for a 20% year-on-year growth in exports, targeting a scale of 600,000 units, with current exports nearing 45,000 units and a monthly target of 5,000 units [13]. Global Promotion of Diesel Models - The Tank 300 diesel version is being promoted globally, with plans to increase participation in off-road events to enhance brand visibility and performance [14].