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零食巨头们,正纷纷押注“人类猫条”
Group 1: Industry Overview - Konjac, known as "human cat strips," is becoming a phenomenon in the snack food market, attracting significant attention from various companies [1][5] - The konjac food industry has experienced a compound annual growth rate of 20% over the past decade, with the market size expected to reach 26.9 billion yuan in 2024 [5] - Major snack companies are increasingly entering the konjac segment, including Salted Fish Pouch, Wei Long, and Qiaqia Food, among others [1][6][7] Group 2: Company Performance - Salted Fish Pouch reported a revenue of 29.41 billion yuan in the first half of 2025, a year-on-year increase of 19.58%, with konjac snacks contributing 7.91 billion yuan, up 155.10% [6][7] - Wei Long's revenue reached 34.83 billion yuan in the first half of 2025, growing 18.5%, with konjac products driving a 44.3% increase in the vegetable product segment [5][6] - Qiaqia Food's revenue declined by 5.05% to 27.52 billion yuan in the first half of 2025, despite launching new konjac products [8] Group 3: Market Competition - The competition among snack companies is intensifying, with the number of stores for the "Ming Ming Very Busy" group surpassing 20,000 nationwide [3][10] - Companies are focusing on expanding their presence in snack retail channels, with Salted Fish Pouch emphasizing a strategy shift towards channel dominance [11][12] - Three Squirrels is also exploring opportunities in the konjac segment while investing in community snack stores to enhance competition [8][12][13]
零食巨头们,正纷纷押注“人类猫条”
21世纪经济报道· 2025-09-13 11:29
Core Viewpoint - The emergence of konjac as a phenomenon-level snack product is driving significant revenue growth for various snack companies, with notable contributions from brands like Salted Fish Pouch and Wei Long [1][4][5]. Group 1: Company Performance - Salted Fish Pouch's konjac snack brand "Da Mo Wang" generated revenue of 791 million yuan in the first half of 2025, a year-on-year increase of 155.10%, accounting for 26.90% of total revenue [1][6]. - Wei Long's konjac products "Mo Yu Shuang" and "Xiao Mo Nu" significantly boosted its vegetable product segment revenue by 44.3% to 2.109 billion yuan, representing 60.5% of total revenue in the first half of 2025 [5][6]. - The overall revenue for Wei Long reached 3.483 billion yuan, with a net profit of 736 million yuan, both reflecting an 18.5% year-on-year growth [2][5]. Group 2: Market Trends - The konjac food industry has experienced a compound annual growth rate of 20% over the past decade, with a projected market size of 26.9 billion yuan by 2024 [4]. - More than 30 companies, including Qiaqia Food, Three Squirrels, and Liangpinpuzi, are entering the konjac snack market, indicating a competitive landscape [6][8]. Group 3: Channel Expansion - The snack industry is witnessing intense competition in the retail channel, with the Mingming Hen Mang Group surpassing 20,000 stores nationwide, prompting companies to focus on snack retail channels [10][12]. - Salted Fish Pouch has shifted its strategy to prioritize channel development, with over 70% of its revenue coming from distribution channels, including snack retail and community group buying [10][12]. - Qiaqia Food reported a significant increase in revenue from snack retail channels, growing from approximately 5 million yuan in January 2023 to around 45 million yuan in April 2024 [11][12].
“瓜子大王”洽洽已站在亏损边缘
Xin Lang Cai Jing· 2025-08-26 13:29
Core Viewpoint - The company, Qiaqia Foods, is facing significant challenges with a decline in net profit and is attempting to diversify its product offerings to mitigate reliance on its core sunflower seed products [1][3][4]. Financial Performance - In the first half of 2025, Qiaqia Foods reported revenue of 2.75 billion yuan, a year-on-year decrease of 5.1% [1]. - The net profit attributable to shareholders was 88.64 million yuan, reflecting a substantial year-on-year decline of 73.7% [1]. - The second quarter's net profit was particularly poor, amounting to only 1,139 yuan, marking the lowest quarterly performance since the company went public [1]. Product Categories and Revenue Impact - Sunflower seed products generated 1.77 billion yuan in revenue, accounting for 64.4% of total revenue [3]. - The nut category, including almonds and cashews, contributed 22.3% to revenue, but faced rising raw material costs due to supply-demand dynamics and weather conditions [3]. - The company has been diversifying since 2017, with its "Little Yellow Bag Daily Nuts" series generating 1.924 billion yuan in revenue, representing 26.97% of total revenue by 2024 [3]. New Product Initiatives - Qiaqia Foods launched a new konjac product called "Konjac Princess" in July, targeting the healthy snack segment [5]. - The company is also introducing ice cream products, including sunflower seed-flavored varieties, to expand its product range and shift consumer perception away from being solely a "sunflower seed king" [7]. Market Challenges and Competition - The company is facing intense competition in the ice cream market, with established brands performing well [5][7]. - Consumer awareness of new products like konjac and ice cream remains low, with limited visibility in retail channels [5][7]. - The company is adapting to changes in the retail landscape, where traditional channels are seeing declining foot traffic, and is increasing investment in new channels like Sam's Club, which has seen revenue growth of 50%-60% [9]. International Expansion - Qiaqia Foods reported a 13% revenue growth in its overseas segment and is exploring markets in Indonesia and the Middle East [9]. - The company aims to enhance its overseas penetration and market presence, with potential growth opportunities in Canada, Japan, and Southeast Asia [9].