文 | 财天COVER 张向阳 编辑 | 吴跃 01 营收占比再次提升 4月，卫龙正式官宣青年演员王安宇成为魔芋爽的品牌代言人。8月，卫龙又宣布管乐成为风吃海带的品 牌大使。此前，这两款产品都没有代言人。在短短4个月内接连签约两位人气高涨的年轻艺人，足见卫 龙对魔芋爽与风吃海带的重视程度。 签约代言人，自然是希望扩大品牌的影响力，拓展更多的消费者。魔芋爽与风吃海带，同属于卫龙旗下 蔬菜制品业务板块，这是卫龙美味业绩的核心驱动力。 不久前，卫龙美味发布的中期业绩显示，2025年上半年实现总收入约34.83亿元，同比增长18.5%；实现 归母净利润7.33亿元，同比增长约18%。 虽然业绩增速远不及2024年同期，但卫龙能取得双位数的增长也实属难得。 卫龙美味向《财经天下》表示，其上半年业绩的增长，主要有两大核心驱动力：一是蔬菜制品的持续爆 发式增长；二是全渠道战略的深化执行，特别是在新兴渠道的快速渗透。 在产品阵容方面，卫龙美味主要包含三个板块：一是调味面制品，也就是常说的辣条，主要产品有大面 筋、小面筋、麻辣棒、小辣棒、亲嘴烧、麻辣麻辣；二是蔬菜制品，主要有魔芋爽、风吃海带及小魔 女；三是豆制品及其他产品，主 ...

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Viewpoints - The new consumption concept is prominent, with incremental market and "self-satisfaction" consumption providing growth momentum. The food and beverage index fell by 1.1% from June 2 to June 6, ranking 27th among primary sub-industries, underperforming the CSI 300 by approximately 1.9 percentage points. Sub-industries such as snacks (+4.6%), health products (+1.7%), and meat products (+1.1%) performed relatively well. Companies with new consumption concepts in the food and beverage sector showed good growth, particularly those expanding into new channels, new product categories, or new markets [4][11][12]. Summary by Sections Weekly Viewpoints - The food and beverage index experienced a decline of 1.1%, ranking 27th out of 28 industries, and underperformed the CSI 300 by about 1.9 percentage points. The snack, health product, and meat product sectors showed relative strength [11][12]. Market Performance - The food and beverage sector's index fell by 1.1%, with snacks, health products, and meat products leading in performance. Individual stocks such as Junyao Health, *ST Spring, and Huabao shares saw significant gains, while companies like Kuaijishan, ST Jia Jia, and Lihai Food faced declines [12][16]. Upstream Data - Some upstream raw material prices have decreased. For instance, the price of whole milk powder was $4,173 per ton, down 3.7% month-on-month but up 20% year-on-year. The domestic fresh milk price was 3.1 yuan per kilogram, down 0.3% month-on-month and down 8.4% year-on-year [17][21]. Alcohol Industry News - Kuaijishan's "One Day One Smoke" sparkling yellow wine has begun its招商 (investment promotion). The beer production from large-scale enterprises in China for the first four months of 2025 was 11.44 million kiloliters, a year-on-year decrease of 0.6%. However, April's production showed a year-on-year increase of 4.8%, indicating a recovery trend in the sector [40][41]. Memorandum - Attention is drawn to the shareholder meeting of New Dairy Industry scheduled for June 10, 2025. Four companies will hold shareholder meetings, and two companies will have restricted shares released [42][43]. Recommended Portfolio - The recommended stocks include Shanxi Fenjiu, Guizhou Moutai, and Ximai Food. Shanxi Fenjiu faces short-term demand pressure but has high medium-term growth certainty. Guizhou Moutai is focusing on sustainable development and increasing dividend rates. Ximai Food is experiencing steady growth in its oatmeal business and is rapidly expanding new channels [5][44].

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Viewpoints - The new consumption concept is prominent, with incremental market growth and "self-satisfaction consumption" providing growth momentum [4][12] - From June 2 to June 6, the food and beverage index declined by 1.1%, ranking 27th among primary sub-industries, underperforming the CSI 300 by approximately 1.9 percentage points [12][13] - Companies with new consumption concepts in the food and beverage sector showed good performance, particularly in snacks, health products, and meat products [12][13] Summary by Sections Weekly Viewpoints - The food and beverage sector is experiencing a decline, but companies with new consumption concepts are performing well, particularly in snacks and small food companies [12] - The expansion of new channels, new product categories, and new market entries is driving growth in the sector [12] Market Performance - The food and beverage index underperformed the market, with snacks (+4.6%), health products (+1.7%), and meat products (+1.1%) leading the sub-industry performance [13][16] - Individual stocks such as Junyao Health and Huasheng Group showed significant gains, while companies like Kuaijishan and ST Jiayi faced declines [13][17] Upstream Data - Some upstream raw material prices have decreased, with the price of whole milk powder at $4,173 per ton, down 3.7% month-on-month but up 20% year-on-year [18][22] - Domestic fresh milk prices are on a downward trend, currently at 3.1 yuan per kilogram, down 8.4% year-on-year [18][22] Alcohol Industry News - Kuaijishan's "One Day One Smoke" sparkling yellow wine has begun its marketing campaign, indicating a focus on enhancing brand recognition and expanding market reach [41] - The beer production volume for large-scale enterprises in China showed a slight decline of 0.6% year-on-year for the first four months of 2025, but April saw a 4.8% increase [41] Recommended Companies - Recommended companies include Shanxi Fenjiu, Guizhou Moutai, and Ximai Food, with a focus on their growth potential and market strategies [5][45]

Core Viewpoint - The snack sector is expected to experience a slight decline in net profit margin in 2024, with a year-on-year decrease of 0.3 percentage points to 6.6%, primarily due to rising costs and increased expenditure by some companies to support market expansion, leading to short-term profit pressure. However, long-term profitability is expected to improve due to production efficiency and management enhancements, as well as the strengthening of major product advantages [1][2]. Group 1: 2024 and Q1 2025 Operational Review - In 2024, the snack sector is projected to achieve revenue of 54.89 billion yuan, a year-on-year increase of 6.9%, with companies embracing new channels and maintaining strong growth momentum. However, Q1 2025 revenue is expected to decline by 5.3% year-on-year to 14.42 billion yuan, primarily due to the timing of the Spring Festival affecting quarterly performance, particularly for companies with significant gift-giving attributes [1][2]. Group 2: Profitability Analysis - The snack sector is anticipated to achieve a net profit of 3.63 billion yuan in 2024, reflecting a year-on-year growth of 3.1%. However, Q4 2024 and Q1 2025 are expected to see significant declines in net profit, with year-on-year decreases of 15.5% and 33.6%, respectively, due to rising costs and limited scale effects from the Spring Festival [2]. Group 3: Growth Drivers - The growth of the snack industry is increasingly driven by channel transformation, with rapid expansion of discount snack stores and the rise of platforms like Douyin. The retail channel is expected to continue evolving in 2025, with discount formats expanding and supermarkets adjusting their operations to enhance efficiency and product differentiation [3]. Group 4: Investment Recommendations - Companies to focus on include: 1) Salted Fish (002847.SZ): Benefiting from the explosive demand for konjac products and strong brand-building capabilities 2) Wei Long Delicious (09985): Leading company in the konjac category with rapid growth 3) Youyou Food (603697.SH): Actively expanding into new channels with member products 4) Three Squirrels (300783.SZ): Opening up offline market space through distribution and expanding beverage categories 5) Good Idea (002582.SZ): Improvement in core business driven by cost advantages [4]. - Short-term focus on undervalued companies with growth potential includes: Ganyuan Food (002991.SZ), Jinzhai Food (003000.SZ), and Qiaqia Food (002557.SZ) [4].