今天分享的是：2026烤肉品类发展报告 报告共计：37页 近年来，具有地域风味的烤肉品类关注度显著提升。东北的齐齐哈尔烤肉、沈阳泥炉烤肉，西南的贵州烙锅烤肉，以及潮汕鲜切烤肉等，凭借独 特腌制手法、特色蘸料与烹饪器具，在社交平台赢得亿级流量曝光，并催生出一批跨区域发展的代表品牌。此外，美式慢烤等异国风味也逐渐走 入大众视野，满足消费者日益增长的"尝鲜"与"猎奇"心理。 在经营模式上，自助烤肉展现出强劲生命力。以古鲁特、姜胖胖首尔自助烤肉为代表的平价自助品牌，通过将人均消费控制在50-80元区间，并 提供超过百款SKU的丰富选择，精准契合了当下追求物有所值的消费心态。一些传统正餐品牌也纷纷推出自助副线，进一步加剧了该领域的竞 争。 从"吃口味"到"吃体验"，情绪价值成核心竞争力 报告指出，烤肉消费正在从单纯的口味满足，向寻求综合情绪价值转变。"漂亮饭"风潮的蔓延即是明证，强调高颜值摆盘、沉浸式环境与强社交 属性的用餐体验，尤其受到年轻消费者青睐。品牌纷纷通过主题门店设计、现场互动表演、跨界融合场景（如"烤肉+酒馆"、"烤肉+便利店"）等 方式，打造独特记忆点，与顾客建立情感连接。 烤肉赛道2026年迎巨变：情绪 ...

松嫩平原的风掠过嫩江水面，带着黑土地的温润与芦苇荡的清冽，吹过龙沙公园的银杏道，也吹进街头巷尾的烤肉店。当综艺《现在就出发3》来到沈腾 口中"连空气都飘着肉香"的故乡，当镜头掠过那片金色苇海与鹤群齐飞的画面时，许多人第一次记住了"齐齐哈尔"这个诗意的名字——不只因它是烤肉的 代名词，更因那一刻，天地苍茫间生灵舞动的震撼。 这座藏在东北腹地的城市，在褪去"烤肉代名词"的单一标签后，露出它诗意又鲜活的本真模样。 齐齐哈尔，常被匆匆冠以"工业重镇"之名，而骨子里流淌的，却是游牧的豪情、湿地的灵气与异域交错的浪漫。它是丹顶鹤选择落脚的诗意栖所，也是铁 锅与炭火烹煮着生活热望的温暖人间。 起齐齐哈尔，几乎下意识就会想到"烤肉"。 01 但在几乎全国都能吃到"齐齐哈尔烤肉"的当下，还值得专门跑一趟吗？ 如果你问齐齐哈尔人，本地人会告诉你："咱这儿的烤肉，出了城，水不对，肉不对，连拌肉的风都变了味儿。"这并非故弄玄虚，而是一方水土赋予食物 的、无法复制的灵魂。 有网友直言："去齐齐哈尔7天，吃了5天烤肉"。不是没得选，而是真的有讲究。 齐齐哈尔烤肉的灵魂，首先在于"鲜"的直给。这里的牛肉，多来自草原与田埂间散养的本地黄牛， ...

Group 1 - The 34th Harbin International Economic and Trade Fair is set to showcase a variety of local products, from gourmet food to advanced technology, highlighting the unique offerings of northeastern cities [1][12] - Harbin's exhibition area features four main themes, including advancements in artificial intelligence and aerospace, showcasing the city's strategic emerging industries [1][12] - The event emphasizes the integration of local culture and innovation, with products like craft beer and new materials for electric vehicle batteries being highlighted [3][5] Group 2 - Qitaihe is promoting its traditional food products, such as Northeastern pancakes made from ancient techniques, emphasizing the region's culinary heritage [5] - The exhibition includes a diverse range of products from various cities, such as fresh dairy from Shangzhi and colorful corn from Shuangyashan, showcasing the agricultural diversity of the region [9][11] - The event also features cross-border e-commerce initiatives, particularly in Suifenhe, which aims to enhance the shopping experience for Russian products [31] Group 3 - The exhibition aims to reflect the economic transformation of Daqing, focusing on digital intelligence and green chemical industries, with over 200 products from 60 well-known companies [29] - The event serves as a platform for investment promotion and project matchmaking, particularly in Jiamusi, which will host investment conferences during the fair [23] - The fair is expected to attract significant public interest, with a focus on local specialties and cultural heritage, creating a vibrant marketplace for both local and international products [1][33]