近日，2025游戏IP大会落幕，祖龙娱乐高调亮相，展台陈列《以闪亮之名》、《龙族：卡塞尔之门》等产品物料，曝光多款新游IP储备，祖龙娱乐执行总裁 吴盛鹤亲自站台，畅谈"精品化+全球化"蓝图，一副逆风翻盘的姿态。 这份底气终究是刻意营造的假象。2020年登陆港股的祖龙，上市5年来亏得底朝天。截至2024年底，累计亏损达24.34亿，年均亏损近5亿；2025年中期经调 整亏损净额收窄至770万，仍未摆脱亏损泥潭。 祖龙的困境远不止于此。2025年9月，因商标侵权被叠纸网络起诉，终审败诉赔偿15万却拒不履行，被强制执行后又主动撤诉；近年项目成败两极分化，仅 《以闪亮之名》一款爆款撑场面，多数新游上线即扑街，CEO李青难辞其咎；背靠腾讯、完美世界两大巨头，现金流仍持续承压，2025年中期现金及现金等 价物仅剩2.62亿，较期初缩水近40%；股价常年低迷，2025年底收盘价仅1.61港元，资本市场质疑难消。 最令人疑惑的是，连续亏损、项目失利、合规风险凸显的祖龙，凭什么撑到现在？高调布局新IP、续签巨头合作，真能让它在2026年迎来转机吗？ 祖龙的核心困局，是自2020年上市以来从未停歇的亏损。 五年间，它硬生生亏掉2 ...

Core Viewpoint - The trademark infringement and unfair competition dispute between Die Paper and Zulong has concluded with Zulong being ordered to pay 150,000 yuan in damages, highlighting the importance of protecting intellectual property rights in the gaming industry [1][6][9]. Group 1: Legal Proceedings - The dispute originated in January 2024 when Die Paper discovered Zulong using its registered trademarks as search keywords on WeChat, leading to a lawsuit filed in March 2024 [6]. - The Jiangsu Provincial Intermediate People's Court upheld the initial ruling, confirming Zulong's infringement and ordering compensation of 150,000 yuan to Die Paper [6][9]. - Zulong failed to comply with the court's ruling, resulting in a forced execution of the payment [1][6]. Group 2: Company Backgrounds - Die Paper, established in 2013, has successfully dominated the dress-up game sector with its "Nuan Nuan" series and is expanding its IP through various initiatives, including a clothing brand and virtual idols [7]. - Zulong, founded in 1997 and listed on the Hong Kong Stock Exchange in 2020, has faced ongoing financial losses, with cumulative losses exceeding 2.4 billion yuan from 2020 to 2024 [9][10]. - Despite recent revenue growth of 44.4% in the first half of 2025, Zulong reported a net loss of 11.73 million yuan, indicating ongoing challenges in profitability [9][10]. Group 3: Industry Insights - The use of competitors' trademarks for promotional purposes is seen as a risky strategy that can lead to legal repercussions and may not be sustainable in a competitive market [7]. - The gaming industry is witnessing a shift, with companies needing to innovate to keep pace with rapidly evolving consumer preferences and competitive dynamics [10].

Core Viewpoint - Zulong Entertainment (09990) has seen a nearly 12% increase in stock price following the successful launch of its female-oriented 3A simulation game "Shining Name" in South Korea, achieving top rankings on both iOS and Google Play free charts [1] Group 1: Game Performance - "Shining Name" has surpassed its average daily active user count in 2025 compared to the full years of 2023 and 2024, with record highs during the summer months of July and August [1] - The game has generated over 2 billion RMB in cumulative revenue globally [1] Group 2: Upcoming Releases - The strategy card game "Dragon Tribe: Cassel's Gate," based on the "Dragon Tribe" IP, is set to launch in the Greater China region in April 2025, achieving the top position on the iOS free game chart during the pre-download phase [1] - Upon its release in Hong Kong and Taiwan, the game ranked fifth and sixth respectively on the iOS best-seller charts [1] - The game also debuted in Thailand in August, entering the iOS free game chart's top three on its first day and maintaining a position in the top five for several consecutive days [1]

Core Insights - Zulong Entertainment's game "Shining Name" has successfully launched in South Korea, achieving the top position on both iOS and Google Play free game charts, marking a significant milestone in the company's global expansion strategy [1] - The game has previously topped charts in multiple regions including Hong Kong, Taiwan, Singapore, Malaysia, and Japan, demonstrating its strong market performance and user engagement [3] - The game has generated over 2 billion RMB in total revenue globally, indicating its commercial success [3] Group 1 - "Shining Name" offers a rich customization experience for players, catering to diverse aesthetic preferences across different regions, which has contributed to its popularity among female gamers [4] - The game leverages advanced technology, including the UE engine, to deliver high-quality graphics and realistic material representations, enhancing its appeal [4] - Zulong Entertainment has launched 24 mobile games in over 170 markets, with a total registered user base exceeding 200 million and total revenue surpassing 22 billion RMB [6] Group 2 - The company plans to expand its game "Dragon: Cassel's Gate" into Japan, South Korea, and other global markets in 2026, focusing on localized IP activities [7] - The gaming industry in China is experiencing a favorable policy environment, which aligns with Zulong's long-term strategy for global expansion [6] - According to data, China's self-developed games have seen overseas revenue reach 18.56 billion USD, reflecting a 13.39% year-on-year growth, showcasing the potential for further success in international markets [9]

Core Insights - The company has achieved a significant revenue growth of 44.4% year-on-year, reaching 634 million RMB in the first half of 2025, marking a third consecutive increase in revenue [1][2] - The business structure has been optimized, with game publishing and operation revenue accounting for 91.3% of total revenue, up 5.6 percentage points from the previous year [1][2] - The company has launched 24 premium mobile games, covering various genres and supporting multiple languages, enhancing its market presence [3] Financial Performance - The adjusted net loss has been significantly reduced by 93.6% compared to the same period last year, with operating cash flow consumption decreasing by 47.1% [2] - The revenue from game publishing and operation reached 579 million RMB, a year-on-year increase of 53.8% [2] Product Success - Key mobile games such as "In the Name of the Shining" and "Dragon Tribe: Castle Gate" have contributed significantly to revenue growth, with "In the Name of the Shining" achieving over 2 billion RMB in cumulative revenue globally [4] - The company has demonstrated strong long-term operational capabilities with older titles like "Dream Fantasy" and "Dragon Tribe Fantasy" showing positive growth in revenue and user engagement [5] Competitive Advantages - The company's high growth is attributed to its core capabilities in R&D, positioning, and operations, creating a competitive barrier that is hard to replicate [6] - R&D personnel make up 76% of the workforce, with a focus on technological innovation and cost control, ensuring continuous upgrades of successful games [6] Product Strategy - The company employs a strategy of deepening core categories while exploring emerging segments, effectively covering diverse user needs and mitigating market risks [7] - The integrated "R&D and operations" model allows for precise player demand understanding and timely game updates, maximizing product lifecycle value [8] Future Outlook - The company plans to launch seven new games from the second half of 2025 to 2027, covering various genres and targeting both domestic and international markets [9][11] - A gradual strategy of focusing on Asia before expanding globally is in place, with successful launches in Southeast Asia and plans for further market entries [11]

Core Viewpoint - Zulong Entertainment, a leading mobile game company in China, continues to demonstrate high growth potential through its commitment to product integrity and innovation [1] Revenue Growth and Business Performance - For the first half of 2025, Zulong Entertainment reported a revenue of 634 million RMB, representing a year-on-year increase of 44.4%, marking the third consecutive revenue increase [2][3] - The company's game publishing and operation revenue reached 579 million RMB, a significant increase of 53.8% year-on-year, accounting for 91.3% of total revenue, up by 5.6 percentage points [2][3] - Adjusted net loss was reduced by 93.6% compared to the same period last year, with operating cash flow consumption decreasing by 47.1% [3] Product Portfolio and Market Strategy - Zulong Entertainment has launched 24 premium mobile games, available in over 170 markets and supporting 14 languages, covering various genres including MMORPG, female-oriented, strategy card games, and SLG [4] - Key titles such as "In the Name of the Shining" and "Dragon Tribe: Castle of Cassel" have significantly contributed to revenue growth, with "In the Name of the Shining" achieving over 2 billion RMB in global cumulative revenue [5] Long-term Operational Capability - The company has demonstrated strong long-term operational capabilities, with older titles like "Dream Fantasy" and "Dragon Tribe Fantasy" showing positive growth in revenue and user engagement [6] - Zulong's core competencies in R&D, positioning, and operations have created a competitive barrier that is difficult to replicate [7] Future Growth Prospects - Zulong plans to launch seven new games from the second half of 2025 to 2027, covering various genres and targeting both domestic and international markets [10][12] - The company aims to adopt a gradual strategy of deepening its presence in Asia before expanding globally, with successful launches already in Southeast Asia [12] Conclusion - Zulong Entertainment's focus on a premium strategy, technological innovation, and integrated R&D and operations model has led to improved operational quality [12] - With a robust pipeline of new games and a clear global expansion strategy, the company is positioned for sustained growth and long-term value creation for investors [12]

Core Insights - Zulong Entertainment (09990) shares rose over 6%, currently up 6.18% at HKD 1.89, with a trading volume of HKD 2.5287 million [1] Financial Performance - For the first half of 2025, Zulong Entertainment reported revenue of RMB 634.3 million, a year-on-year increase of 44.4%, marking a "three consecutive increases" in revenue [1] - The adjusted net loss was reduced by 93.6% compared to the same period last year, indicating continuous improvement in operational conditions [1] Growth Drivers - The improvement in performance is attributed to the launches of "Dragon Tribe: Kassel's Gate" and "Treading the Wind," which are set to go live in mainland China in the second half of 2024 and the first half of 2025, respectively, along with the stable performance of "Shining Name" [1] - The company plans to launch seven different types of game products globally between the second half of 2025 and 2027 to diversify its game portfolio [1]

Core Viewpoint - Zulong Entertainment reported a significant increase in revenue and a reduction in net loss for the first half of 2025, indicating a strong performance driven by successful game launches and ongoing product popularity [1][2]. Financial Performance - In the first half of 2025, Zulong Entertainment achieved a revenue of 634.3 million yuan, representing a year-on-year growth of 44.4%, following growth rates of 25.6% in 2024 and 55.5% in 2023, marking a "three consecutive increases" in revenue [1]. - The adjusted net loss was reduced by 93.6% compared to the same period last year, reflecting continuous improvement in operational conditions [1]. Game Development and Strategy - The revenue growth was primarily attributed to the successful launches of "Dragon Tribe: Cassel Gate" and "Treading Wind" in the second half of 2024 and the first half of 2025, respectively, along with the stable performance of "Shining Name" [1]. - Zulong Entertainment emphasizes a "research and operation integration" model, allowing real-time feedback from operations to inform game development, thereby increasing the likelihood of creating successful titles [3]. Global Expansion and Market Strategy - The company is committed to a global strategy, customizing approaches for different markets while focusing on local market characteristics to enhance game quality and service [2]. - "Dragon Tribe: Cassel Gate" received widespread acclaim, achieving high rankings in iOS sales charts in Hong Kong and Taiwan, and also performed well in Thailand upon its release [2]. Product Quality and Profitability - Zulong Entertainment maintains a gross margin above 70%, showcasing its competitive edge in the industry, supported by effective cost management and a strong global distribution system [3]. - The company plans to explore AI applications in game development, aiming to enhance game dynamics through intelligent NPCs and the integration of user-generated and AI-generated content [3].