Core Viewpoint - The Chinese cultural trade, particularly in the gaming sector, has seen significant success in international markets, with companies like 37 Interactive Entertainment leading the way in cultural globalization through innovative game development and distribution strategies [2][5]. Group 1: Company Overview - 37 Interactive Entertainment, established in 2009, is one of the earliest Chinese gaming companies to enter overseas markets, starting its international operations in 2012 and currently operating in over 200 countries and regions [2]. - The company has released more than 120 games, with overseas revenue reaching 5.722 billion yuan in 2024, accounting for approximately one-third of its total revenue [2]. Group 2: Cultural Globalization Strategy - The company emphasizes a deep integration of research and operations, requiring collaboration between development and distribution teams to understand local market preferences and cultural nuances [3]. - 37 Interactive Entertainment has successfully created original game IPs that incorporate elements of Eastern culture, such as Chinese martial arts and traditional opera, to engage international players [3]. Group 3: Technological Integration - The rapid advancement of artificial intelligence (AI) is influencing the gaming industry, with 37 Interactive Entertainment applying AI across various stages of game development, marketing, and operations [4]. - The company has developed over 400 AI applications to enhance market analysis, product development, advertising, and customer service, significantly improving efficiency and quality in game production [4]. Group 4: Future Directions - The company is focused on the transition from physical cultural exports to digital empowerment, aiming to deepen the integration of gaming and culture while leveraging AI and big data to create an intelligent gaming ecosystem [5].

Core Viewpoint - The company reported a decline in revenue and net profit for the first quarter of 2025 compared to the same period last year, attributed to the early promotional stages of new games and the natural decline in revenue from mature products [3][4]. Financial Performance - The company achieved operating revenue of 4.243 billion yuan in Q1 2025, a quarter-on-quarter increase of 3.45%, but a year-on-year decrease of 10.67% [3]. - The net profit attributable to shareholders was 549 million yuan, reflecting a year-on-year decline of 10.87% [3]. - Cash flow from operating activities decreased by 50.20% year-on-year, amounting to a reduction of 587 million yuan, primarily due to lower cash inflows from sales [8]. Product Development and Strategy - The company continues to implement its strategic goals, focusing on product quality, diversification, and global market expansion [3][4]. - New games such as "Time Explosion" and "Heroes No Flash" have shown strong market performance, with "Time Explosion" ranking 4th in the WeChat mini-game sales chart [4]. - The company has a diverse product pipeline, including various genres and themes, and is actively working on launching new titles to enhance player experience [4]. Financial Position Changes - The company's cash and cash equivalents increased by 12.12%, adding 613 million yuan, mainly due to increased net cash inflows from operating activities [7]. - Prepaid accounts increased by 47.50%, reflecting higher prepayments for revenue sharing and internet traffic purchases for new games [7]. - Deferred tax assets rose by 81.80%, attributed to temporary losses from new game promotions [7]. Shareholder Information - The company completed the cancellation of 5,626,600 shares, reducing the total share capital from 2,217,864,281 shares to 2,212,237,681 shares [10].

Group 1 - The company reported a revenue of approximately 628 million yuan and a gross profit of about 363 million yuan for the year 2024, achieving a profit attributable to equity holders of 51.12 million yuan, marking a turnaround from loss to profit year-on-year [1] - As of December 31, 2024, the company had a total of 98.28 million registered players, an increase of 11.24% year-on-year, with monthly active users averaging around 2.36 million and monthly paying users approximately 227,800; the ARPPU reached 265 yuan [1] Group 2 - The company continues to iterate on its self-developed games, with its flagship game "The Strongest Snail" achieving high rankings in free and best-selling game charts in multiple overseas markets, generating cumulative revenue of approximately 3.629 billion yuan from both domestic and international markets as of December 31, 2024 [2] - The company is actively developing its self-researched game "Project E," which is an innovative SLG game expected to enhance content and gameplay in 2025 [2] - The company has improved its long-term operational capabilities in game publishing, with overseas revenue growing from 28.47% to 43.93% year-on-year, indicating a significant enhancement in global publishing strength [2] - The company is steadily strengthening its core competitiveness in research and operations, promoting the globalization of its game products and further expanding its overseas market presence [2]