在本届评选中，祖龙娱乐获得2025年度游戏十强年度榜三项奖项提名，实现连续多年入围中国音数协游 戏十强系列评选，巩固了公司在细分领域的行业影响力。相关提名体现了行业对祖龙娱乐在研发投入、 产品打磨及长期运营能力方面积累的认可。 近年来，持续践行精品化战略的祖龙娱乐拥有强大的竞争力，具体表现为游戏储备足、矩阵丰富，经典 产品表现稳定，多款游戏均取得了亮眼成绩。其中，《以闪亮之名》持续进行高品质的迭代更新，不仅 依托大语言模型推出全新形象代言人宠物荔枝喵，为玩家带来有温度的情感陪伴，受到了部分玩家的喜 爱。通过开展各类联动活动，推动游戏用户活跃度显著攀升，展现出较强的市场表现与商业潜力。 当前游戏产业正加速迈入高质量发展阶段，行业竞争逐渐从规模扩张转向内容创新、技术积累与全球化 运营能力的综合比拼。未来，祖龙娱乐将持续深化技术研究与应用，不断提升产品品质与内容创新能 力，为全球玩家提供更加优质的游戏体验，并在行业高质量发展进程中稳步推进多元化布局与长期发 展。 近日，由国家新闻出版署主管，上海市新闻出版局支持，中国音像与数字出版协会、上海市徐汇区人民 政府主办、中国音数协游戏工委承办的2025游戏十强年度榜提名名 ...

（来源：工人日报） 本报讯 （记者苏墨）12月18日，2025游戏十强年度榜在2025年度中国游戏产业年会上揭晓。本次榜单 覆盖产品与企业两大核心维度，设立10个奖项类别。 移动游戏方面，世纪华通旗下《无尽冬日》当选"优秀移动游戏"，腾讯旗下《三角洲行动》、祖龙娱乐 《以闪亮之名》等作品获得提名；客户端游戏领域，《三角洲行动》再度发力，将"优秀客户端游戏"收 入囊中，网易《永劫无间》、叠纸游戏《无限暖暖》等热门作品入围提名名单。 在特色奖项评选中，心动网络《心动小镇》获评"优秀社会价值游戏"，该游戏以积极向上的内容传递正 向价值观；网易《燕云十六声》凭借对中华传统文化的深度挖掘与创意呈现，斩获"优秀中华传统文化 游戏"称号；米哈游《崩坏：星穹铁道》在音乐设计上表现出众，当选"优秀游戏音乐设计"；上海叠纸 科技《无限暖暖》则以精良的美术制作获评"优秀游戏美术设计"。 本次2025游戏十强年度榜的评选涵盖优秀游戏科技创新企业、优秀"走出去"游戏企业、优秀游戏研发团 队、优秀游戏运营企业、优秀移动游戏、优秀客户端游戏、优秀社会价值游戏、优秀中华传统文化游 戏、优秀游戏音乐设计、优秀游戏美术等十大类别，全面覆盖游戏行 ...

如果时间能倒流，不知道UP主逍遥散人是否还会选择发布那段观看游戏《Varsapura》实机演示的视频。正是这则视频，让这位多次躲过互联网"清算"、 在B站风评相当不错的UP主，迎来了从业后最大危机。 5天掉粉20万，最终掉了45万活粉。其中包括大批高等级舰长、逍遥散人与《逆水寒》《星绘有晴天》的合作被叫停、曾与他有过合作的品牌也被牵扯其 中，客服团队大量被质问是否停止与他的合作，其中有些不明就里的客服回复，又形成一轮新的抵制传播路径。 如果对圈子生态并不了解，看到逍遥散人又是掉粉又是掉商单，或许你会好奇他究竟做了什么。但实际上，导火索是那条与《Varsapura》有关的视频，以 及粉丝劝说逍遥散人删掉视频时，他那句"现在什么国产游戏都有争议，玩家如果想玩的话玩就可以，如果因为争议强行不玩的话，吃亏的是自己。" 事实上，播了《Varsapura》视频的UP不到近千也有上百，为何独独"逍遥散人"崩坏了呢？因为他恰恰是一名女性粉丝占80%以上，且一直有"尊重女性"标 签的UP主，之前一直没播《黑神话·悟空》的他就被部分粉丝视为"UP典范"，但这一次他的回应和行为，在他的核心粉丝看来无异于是种"背叛"。之后逍 遥散人 ...

Core Viewpoint - The legal dispute between Zulong Entertainment and Paper Games highlights issues of trademark infringement and unfair competition in the gaming industry, particularly regarding the use of popular keywords for advertising purposes [3][4][6]. Group 1: Legal Dispute Overview - Zulong Entertainment was found to have infringed on Paper Games' trademark by using their registered game titles as keywords in WeChat advertisements, leading to user confusion [3][4]. - The court ruled in favor of Paper Games, ordering Zulong Entertainment to pay 150,000 yuan in damages for trademark infringement and unfair competition [6]. - Zulong Entertainment's defense claimed that the keyword settings were managed by an outsourced advertising company, but evidence showed that they had added the keywords themselves [5][6]. Group 2: Financial Impact - Following the launch of its game "In the Name of Shine," Zulong Entertainment reported significant revenue growth, achieving 634 million yuan in revenue for the first half of 2025, a 44.4% increase compared to the same period in 2024 [7]. - The success of "In the Name of Shine" contributed to Zulong Entertainment's overall financial performance, alongside other game releases [7]. Group 3: Industry Context - The case reflects a broader trend in the gaming industry where companies may engage in competitive advertising practices that can lead to legal disputes over intellectual property rights [8][9]. - Legal experts suggest that companies should proactively protect their trademarks and avoid using similar names or branding to prevent confusion and potential legal issues [9][10].

Core Viewpoint - The trademark infringement and unfair competition dispute between Die Paper and Zulong has concluded with Zulong being ordered to pay 150,000 yuan in damages, highlighting the importance of protecting intellectual property rights in the gaming industry [1][6][9]. Group 1: Legal Proceedings - The dispute originated in January 2024 when Die Paper discovered Zulong using its registered trademarks as search keywords on WeChat, leading to a lawsuit filed in March 2024 [6]. - The Jiangsu Provincial Intermediate People's Court upheld the initial ruling, confirming Zulong's infringement and ordering compensation of 150,000 yuan to Die Paper [6][9]. - Zulong failed to comply with the court's ruling, resulting in a forced execution of the payment [1][6]. Group 2: Company Backgrounds - Die Paper, established in 2013, has successfully dominated the dress-up game sector with its "Nuan Nuan" series and is expanding its IP through various initiatives, including a clothing brand and virtual idols [7]. - Zulong, founded in 1997 and listed on the Hong Kong Stock Exchange in 2020, has faced ongoing financial losses, with cumulative losses exceeding 2.4 billion yuan from 2020 to 2024 [9][10]. - Despite recent revenue growth of 44.4% in the first half of 2025, Zulong reported a net loss of 11.73 million yuan, indicating ongoing challenges in profitability [9][10]. Group 3: Industry Insights - The use of competitors' trademarks for promotional purposes is seen as a risky strategy that can lead to legal repercussions and may not be sustainable in a competitive market [7]. - The gaming industry is witnessing a shift, with companies needing to innovate to keep pace with rapidly evolving consumer preferences and competitive dynamics [10].

Core Viewpoint - The legal dispute between Suzhou Paper Games Technology Co., Ltd. and Zulong (Tianjin) Technology Co., Ltd. regarding trademark infringement and unfair competition has concluded, with the court ruling in favor of Paper Games, ordering Zulong to pay 150,000 yuan in damages [1][4]. Group 1: Background of the Dispute - The conflict originated in January 2024 when Paper Games discovered that Zulong was using its registered trademarks as search keywords in WeChat advertisements for its game "In the Name of the Shining" [2]. - This action led to user confusion, as searches for Paper Games' trademarks resulted in Zulong's ads being displayed first, prompting Paper Games to file a lawsuit in March 2024 [2]. Group 2: Court Proceedings - During the trial, Zulong claimed that the keyword settings were managed by an outsourced advertising company and that there was no intent to infringe [3]. - However, this defense was refuted by Tencent, the operator of the WeChat advertising platform, which confirmed that Zulong had actively added the keywords without any platform intervention [3]. - The court ruled that Zulong's actions constituted trademark infringement and unfair competition, leading to a judgment in March 2025 that required Zulong to compensate Paper Games 150,000 yuan [3]. Group 3: Final Ruling and Implications - In August 2025, the Jiangsu Provincial Intermediate People's Court upheld the initial ruling, confirming Zulong's liability for trademark infringement and unfair competition, with the compensation amount remaining unchanged [4]. - Following the ruling, Zulong failed to fulfill the compensation obligation, prompting Paper Games to initiate enforcement proceedings [4]. - Zulong also withdrew its counterclaim for unfair competition in September 2025, marking the end of the legal dispute and highlighting the increasing awareness of intellectual property rights among Chinese gaming companies [4].

Core Viewpoint - Zulong Entertainment (09990) has seen a nearly 12% increase in stock price following the successful launch of its female-oriented 3A simulation game "Shining Name" in South Korea, achieving top rankings on both iOS and Google Play free charts [1] Group 1: Game Performance - "Shining Name" has surpassed its average daily active user count in 2025 compared to the full years of 2023 and 2024, with record highs during the summer months of July and August [1] - The game has generated over 2 billion RMB in cumulative revenue globally [1] Group 2: Upcoming Releases - The strategy card game "Dragon Tribe: Cassel's Gate," based on the "Dragon Tribe" IP, is set to launch in the Greater China region in April 2025, achieving the top position on the iOS free game chart during the pre-download phase [1] - Upon its release in Hong Kong and Taiwan, the game ranked fifth and sixth respectively on the iOS best-seller charts [1] - The game also debuted in Thailand in August, entering the iOS free game chart's top three on its first day and maintaining a position in the top five for several consecutive days [1]

Core Insights - Zulong Entertainment's game "Shining Name" has successfully launched in South Korea, achieving the top position on both iOS and Google Play free game charts, marking a significant milestone in the company's global expansion strategy [1] - The game has previously topped charts in multiple regions including Hong Kong, Taiwan, Singapore, Malaysia, and Japan, demonstrating its strong market performance and user engagement [3] - The game has generated over 2 billion RMB in total revenue globally, indicating its commercial success [3] Group 1 - "Shining Name" offers a rich customization experience for players, catering to diverse aesthetic preferences across different regions, which has contributed to its popularity among female gamers [4] - The game leverages advanced technology, including the UE engine, to deliver high-quality graphics and realistic material representations, enhancing its appeal [4] - Zulong Entertainment has launched 24 mobile games in over 170 markets, with a total registered user base exceeding 200 million and total revenue surpassing 22 billion RMB [6] Group 2 - The company plans to expand its game "Dragon: Cassel's Gate" into Japan, South Korea, and other global markets in 2026, focusing on localized IP activities [7] - The gaming industry in China is experiencing a favorable policy environment, which aligns with Zulong's long-term strategy for global expansion [6] - According to data, China's self-developed games have seen overseas revenue reach 18.56 billion USD, reflecting a 13.39% year-on-year growth, showcasing the potential for further success in international markets [9]

Core Viewpoint - The company is focusing on the development of its theme parks by integrating well-known IPs into its operations, enhancing market competitiveness through diverse strategies [1] Group 1: IP Collaboration and Development - The company has established a "city IP entertainment main venue" development positioning, actively expanding IP collaborations [1] - In 2021, the company collaborated with Aofei Entertainment to create the "Super Wings Training Camp" theme area in Chongqing Happy Valley [1] - In 2024, the company plans to introduce the "Mini World" IP in the Shenzhen Happy Valley, launching the "Adventure Mountain" theme area [1] Group 2: Partnerships with Major IP Providers - The company has formed deep partnerships with leading IP providers such as Tencent and Shanghai Film Group [1] - Successful IP integrations include national-level IPs like "Havoc in Heaven," "Calabash Brothers," and "Chinese Folktales" from Shanghai Film Group, as well as "Honor of Kings," "League of Legends," and "Happy Landlord" from Tencent [1] - The company is creating immersive IP-themed street areas and character parades, enhancing the expression of IP content through various dimensions such as scene construction, performance interaction, and marketing promotion [1]

Core Insights - The company has achieved a significant revenue growth of 44.4% year-on-year, reaching 634 million RMB in the first half of 2025, marking a third consecutive increase in revenue [1][2] - The business structure has been optimized, with game publishing and operation revenue accounting for 91.3% of total revenue, up 5.6 percentage points from the previous year [1][2] - The company has launched 24 premium mobile games, covering various genres and supporting multiple languages, enhancing its market presence [3] Financial Performance - The adjusted net loss has been significantly reduced by 93.6% compared to the same period last year, with operating cash flow consumption decreasing by 47.1% [2] - The revenue from game publishing and operation reached 579 million RMB, a year-on-year increase of 53.8% [2] Product Success - Key mobile games such as "In the Name of the Shining" and "Dragon Tribe: Castle Gate" have contributed significantly to revenue growth, with "In the Name of the Shining" achieving over 2 billion RMB in cumulative revenue globally [4] - The company has demonstrated strong long-term operational capabilities with older titles like "Dream Fantasy" and "Dragon Tribe Fantasy" showing positive growth in revenue and user engagement [5] Competitive Advantages - The company's high growth is attributed to its core capabilities in R&D, positioning, and operations, creating a competitive barrier that is hard to replicate [6] - R&D personnel make up 76% of the workforce, with a focus on technological innovation and cost control, ensuring continuous upgrades of successful games [6] Product Strategy - The company employs a strategy of deepening core categories while exploring emerging segments, effectively covering diverse user needs and mitigating market risks [7] - The integrated "R&D and operations" model allows for precise player demand understanding and timely game updates, maximizing product lifecycle value [8] Future Outlook - The company plans to launch seven new games from the second half of 2025 to 2027, covering various genres and targeting both domestic and international markets [9][11] - A gradual strategy of focusing on Asia before expanding globally is in place, with successful launches in Southeast Asia and plans for further market entries [11]