龙泉驿水蜜桃

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家门口的“胖东来”来了,员工涨薪三成
Nan Fang Du Shi Bao· 2025-06-19 23:09
Core Insights - The retail sector in Daya Bay is experiencing significant growth due to the acceleration of population aggregation and the formation of the Shenzhen-Huizhou living circle. The opening of Yonghui Supermarket's first "Fat Donglai" model store in Huizhou marks a new phase in this development [1][7] Group 1: Store Opening and Product Offering - Yonghui Supermarket's Daya Bay Wanda Plaza store features a new product matrix with a total of 9,288 items, with over 67% being newly added products. This includes the introduction of Fat Donglai brand products for the first time in Huizhou [1][3] - The store's product offerings are aligned with Fat Donglai's standards, featuring a variety of popular items such as imported snacks and high-quality fruits, enhancing the local consumer experience [1][4] Group 2: Targeting Consumer Needs - The store has tailored its offerings to meet the needs of high-tech talent in Daya Bay, increasing the proportion of pollution-free vegetables and introducing more mid-to-high-end fresh produce [2] - Special product lines such as the "Water Eight Immortals" series of vegetables and "Mama's Choice" organic vegetables cater to health-conscious families [2] Group 3: Enhanced Shopping Experience - The store has undergone significant renovations to improve the shopping environment, including wider aisles and a more open layout, enhancing customer visibility and comfort [5] - Customer service features include a well-equipped rest area, pet storage, and a mother-baby room with specialized equipment, reflecting a commitment to customer care [5][6] Group 4: Employee Welfare - The store has increased its staff from 80 to 135, with an average salary increase of nearly 30%. Employees are entitled to 10 days of paid annual leave after one year of service, along with improved facilities [7] - The focus on employee welfare is expected to enhance service quality and customer satisfaction [7] Group 5: Future Plans - Yonghui Supermarket aims to continue expanding in the South China market, focusing on providing high-quality products and services to meet the needs of mainstream Chinese families [7]
响应“百县千镇万村高质量发展工程”,2025永辉荔枝季助农活动启动
Jing Ji Wang· 2025-06-03 07:31
Core Viewpoint - Yonghui Supermarket is actively participating in the "2025 Yonghui Lychee Season" to support farmers and promote the high-quality development of agricultural products in Guangdong Province, aligning with the national rural revitalization strategy [1][7]. Group 1: Company Initiatives - Yonghui Supermarket has launched the "辉映岭南 香约荔枝" initiative, aiming to procure over 5,000 tons of lychees from Guangdong, utilizing a direct sourcing model to ensure fresh produce reaches consumers within 24 hours [2][10]. - The company is establishing a direct procurement channel for Zhanjiang lychees, employing various marketing strategies such as live streaming from the production site and in-store displays to enhance brand visibility and sales [2][8]. - Yonghui's new store in Huadu, Guangzhou, features a unique "胖东来" model, integrating agricultural product sourcing with cultural tourism, showcasing a commitment to innovative retail strategies [6][13]. Group 2: Agricultural Support - The initiative aims to create a positive cycle where quality improvements lead to industry upgrades and market expansion, ultimately increasing farmers' incomes [1][12]. - Yonghui Supermarket's collaboration with local agricultural cooperatives and farmers is designed to enhance the efficiency of the supply chain, ensuring that fresh lychees are available to consumers quickly [2][11]. - The company is focused on deepening partnerships with local governments and agricultural bodies to explore new models of "farm-supermarket" cooperation, promoting Zhanjiang lychees to a broader market [2][12]. Group 3: Market Strategy - Yonghui Supermarket is leveraging its supply chain advantages to create a seamless flow of seasonal fruits from farms to stores, enhancing the shopping experience for consumers [11][12]. - The store's redesign includes a focus on high-quality products and customer service, aiming to provide a better shopping experience and increase customer loyalty [13][15]. - The integration of cultural tourism elements into the retail space is expected to attract more families and enhance overall consumer engagement during peak shopping seasons [18].