Core Insights - The fifth "e乡e味" consumption culture festival has opened in Chongqing, focusing on promoting local specialties and agricultural products in the Chengdu-Chongqing economic circle [1][2] Group 1: Event Overview - The festival is themed "Empowering the Chengdu-Chongqing Economic Circle Construction · Deepening Consumption Assistance · Enjoying e乡e味" and integrates online and offline consumption experiences [2] - The event features two main exhibition areas for Chongqing and Wushan, along with over ten exhibition areas for key rural revitalization counties and regions from Sichuan, showcasing more than 200 agricultural enterprises and vendors [2] Group 2: Product Highlights - The exhibition includes a variety of trendy snacks, affordable products, and high-quality agricultural specialties, catering to both young consumers and families [2] - Notable products from Chongqing include "spicy chicken feet," "fragrant and soft" flower-shaped starch, and exquisite bamboo crafts, while Wushan showcases local specialties like "love oranges," "temple party," and "smoked meat" [2] Group 3: Market Dynamics - The "Chengdu-Chongqing Economic Circle Specialty Food and Product Shopping Festival" has gained significant attention, featuring not only local brands from Chongqing but also renowned products from Chengdu, Luzhou, Suining, and Ziyang, highlighting the collaborative development of the Chengdu-Chongqing consumer market [2] - According to Dr. Zhang Jigang, chief expert of the China Creative Agriculture Development Forum, the event has been well-organized and effective, with many exhibitors achieving record sales, some even operating until 9 PM, indicating strong consumer potential in Chongqing [2][3] Group 4: Future Activities - The festival will continue until November 9, featuring not only the exhibition of quality products but also interactive activities such as live streaming sales, flash sales, and folk experience events to further stimulate consumer activity and promote urban-rural interaction [3] - The event is seen as a significant initiative for Chongqing to actively integrate into the Chengdu-Chongqing economic circle, enhancing consumption quality and capacity while contributing to high-quality regional economic development [3]

Core Insights - The fifth "e乡e味" consumption culture festival has opened in Chongqing, focusing on promoting local and regional specialty foods and quality agricultural products, aiming to enhance the consumption experience for citizens [1][3] Group 1: Event Overview - The festival features themed exhibition areas for Chongqing's Tongliang and Wushan, as well as over ten key rural revitalization areas, showcasing more than 200 agricultural enterprises and merchants [3] - The event highlights popular local products such as "Tongliang Spicy Chicken Feet" and Wushan's mountain specialty products, providing a rich cultural and culinary experience [3] Group 2: Economic Impact - The "Chengyu Dual City Economic Circle Specialty Food Shopping Festival" is a key highlight, showcasing not only Chongqing's local specialties but also products from Sichuan's Chengdu, Luzhou, Suining, and Ziyang, demonstrating the collaborative development of the Chengyu consumption market [3] - The event aims to stimulate market vitality and unleash consumption potential by facilitating efficient production and sales connections, particularly for agricultural products from poverty-stricken areas [4]

Core Insights - The company Pixian Douban achieved an impressive annual revenue of 66.1 billion yuan, dominating the global market with its products available in over 80 countries [1] - Pixian Douban is essential for traditional Chinese dishes such as Mapo Tofu and Twice-Cooked Pork, indicating its strong cultural significance [1] - In China, 80% of Doubanjiang sold comes from Pixian, highlighting its market leadership [1]

Core Insights - Chengdu has successfully organized a series of consumption-promoting activities during the holiday season, showcasing local products and cultural experiences, driven by collaboration among various government departments and industry associations [1][14]. Group 1: Open Cooperation - Chengdu's trade associations are leveraging holiday opportunities to create a dual-channel for "going out" and "bringing in," promoting local products internationally while attracting global goods to the city [3]. - The Chengdu Supply Chain Association has established 14 overseas service stations, achieving an average daily cross-border logistics throughput of over 60 tons during the holiday, with a 10% year-on-year increase in overseas sales of local specialties [5]. - A resource matching event in Shanghai connected over 50 foreign trade institutions to promote local products like Sichuan tea and embroidery to European and Southeast Asian markets [5]. Group 2: Cultural Empowerment - Cultural and tourism associations are merging traditional culture with modern consumption, creating engaging new consumption scenarios that allow visitors to experience Chengdu's charm while preserving local culture [7]. - The "Golden Autumn Global Fair" imported carnival attracted over 50,000 visitors in a single day, featuring products from over 20 countries, emphasizing the city's capability to offer global shopping experiences [8]. Group 3: Policy and Market Synergy - Government and market collaboration has led to a variety of consumption activities, with industry associations facilitating participation in themed festivals and exhibitions, transforming policy benefits into market vitality [14]. - The Chengdu Retail Association organized over 100 events, resulting in an 8.6% increase in foot traffic and sales exceeding 1.7 billion yuan in key shopping districts [16]. Group 4: Quality Assurance - Industry associations are enhancing service quality and promoting integrity among businesses, leading to a 10% decrease in complaints and a 98.6% satisfaction rate regarding service and food safety during the holiday [20][22]. - The Chengdu Catering Association initiated a health feedback campaign, resulting in a daily transaction volume of 120,000 pounds of poultry products, with a total transaction value surpassing 13 million yuan [22]. Group 5: Economic Impact - The Chengdu catering sector saw a revenue increase of 19.5%, reaching 1.8 billion yuan, with over 10 million visitors during the holiday, highlighting the city's role as a culinary destination [19]. - Major shopping districts received 40 million visitors, generating 19 billion yuan in sales, marking an 8.5% year-on-year growth [19]. Group 6: Future Outlook - Chengdu aims to continue leveraging the strengths of industry associations to stimulate consumption and enhance its reputation as a cultural tourism city and international consumption center [20].

Core Insights - The "Chengdu Must-Buy + Chongqing Yu Ban Li" joint exhibition market opened in Chengdu's Qingyang District, attracting a large number of citizens and tourists during the National Day and Mid-Autumn Festival period, becoming a popular consumer destination [1] Group 1: Event Overview - The market focuses on two major brands: "Chengdu Must-Buy" and "Chongqing Yu Ban Li," showcasing local time-honored brands, new national goods, cultural and creative products, and intangible cultural heritage crafts [3] - The event features a vibrant atmosphere with a variety of food and cultural products, allowing visitors to experience the unique flavors and cultural heritage of the Chengdu-Chongqing area [5] Group 2: Product Highlights - Chengdu's offerings include well-known condiments like Dan Dan Douban and Pixian Douban, traditional snacks, and cultural products such as silver jewelry and creative gifts, catering to diverse taste preferences [3] - Chongqing's products feature local cultural items like silk scarves and traditional hot pot base, along with unique handicrafts that blend traditional techniques with modern aesthetics [5] Group 3: Alcoholic Beverages - The market showcases a variety of alcoholic beverages from four core production areas in Chengdu, highlighting the quality and cultural significance of Sichuan liquor [7] - Notable brands from different regions, including traditional and innovative flavors, are presented to meet various consumer demands [7] Group 4: Cultural Experience - The market includes a "non-heritage theme exhibition" with performances such as Sichuan opera and storytelling, enhancing the festive atmosphere and cultural experience for visitors [7] - The event will continue until October 8, with additional promotional activities and performances planned to further engage attendees [7]

Core Viewpoint - The integration of industrial heritage and tourism is becoming a popular trend in Sichuan, with companies like FAW-Volkswagen and Pixian Douban leveraging their industrial resources to attract visitors and enhance cultural experiences [7][12]. Group 1: Industrial Tourism Development - FAW-Volkswagen's Chengdu plant has opened its doors to the public, attracting over 100,000 visitors since its inception, showcasing the entire car manufacturing process [8][9]. - The company emphasizes experiential learning, offering hands-on activities such as assembling car models and educational courses on quality management and lean production [7][8]. - Sichuan's unique industrial landscape, with all 41 industrial categories and 31 manufacturing categories represented, provides a strong foundation for developing industrial tourism [8][12]. Group 2: Cultural Integration and Innovation - The Sichuan Provincial Economic and Information Technology Department is focusing on "cultural empowerment of manufacturing" and the dual integration of industry and tourism to create new consumption scenarios [12]. - Companies like Pixian Douban are successfully merging traditional craftsmanship with modern technology, attracting over 200,000 visitors and increasing sales through innovative tourism routes [9][10]. - The development of industrial cultural IP is seen as a way to broaden the scope for industrial transformation and tourism integration [8][12]. Group 3: Visitor Engagement and Experience - New interactive experiences, such as stamp collection activities at Pixian Douban, are designed to enhance visitor engagement and promote brand products [10]. - The transformation of old factories into cultural landmarks is attracting visitors, with sites like the Jiaoyang Coal Mine offering immersive experiences that connect visitors to industrial history [11][13]. - The focus on creating a "4.0 smart immersive" experience aims to enhance the quality of industrial tourism and visitor satisfaction [14]. Group 4: Economic Impact and Future Directions - Industrial tourism is contributing significantly to local economies, with attractions like the Shanhai Well generating substantial revenue from ticket sales and cultural products [15][16]. - The Sichuan government plans to further develop industrial tourism by leveraging digital technologies and enhancing the visitor experience through storytelling and interactive elements [16]. - The goal is to strengthen the cultural soft power of "Sichuan manufacturing" and improve competitiveness in the industrial sector [16].

Group 1 - Chengdu's agricultural products, including Longquanyi water peaches, Dujiangyan kiwis, and Chongzhou loquat tea, are being promoted in Hong Kong to expand the "Tianfu Source" brand influence and meet market demand in the Guangdong-Hong Kong-Macao Greater Bay Area [1][4] - Chengdu agricultural enterprises have reached intention orders exceeding 10 million yuan and over 20 cooperation intentions with Hong Kong supermarkets, restaurants, distributors, and buyers, covering product supply and channel construction [1] - The "Tianfu Grain Warehouse" event showcased high-quality agricultural products like Pixian Douban, emphasizing the "Tianfu Flavor" through a combination of display and interactive experiences, attracting around 200 guests from Sichuan and Hong Kong for discussions [1][2] Group 2 - The "Chengdu Quality Specialty Agricultural Products (Hong Kong) Promotion Event" was held at the Hong Kong Convention and Exhibition Centre, focusing on market expansion through a combination of exhibitions and interactive experiences [2] - The event featured a themed exhibition of the "Tianfu Source" brand, showcasing fruits, tea, and edible fungi, and facilitated in-depth discussions between local Chengdu agricultural enterprises and potential partners [2] - Chengdu's agricultural products are positioned as a key gateway for entering overseas markets, with plans for continued deepening of agricultural cooperation with the Guangdong-Hong Kong-Macao Greater Bay Area [4]

Core Points - The article describes a six-day family trip to Sichuan, highlighting its natural beauty, rich history, and unique cuisine [1][11] - The itinerary includes visits to various cultural and historical sites, showcasing the region's attractions and local delicacies [4][8] Itinerary Summary - Day 1: Arrival in Chengdu, visit to Kuanzhai Alley, and dinner at a local hotpot restaurant [4][5] - Day 2: Exploration of Dujiangyan Irrigation System and Qingcheng Mountain, experiencing local cuisine [5][6] - Day 3: Visit to Chengdu Research Base of Giant Panda Breeding and Leshan Giant Buddha, enjoying local specialties [7][8] - Day 4: Full day at Emei Mountain, experiencing its natural beauty and Buddhist culture [8][9] - Day 5: Tour of the Bamboo Sea, enjoying bamboo-themed meals and local products [9][10] - Day 6: Return to Chengdu, experiencing local leisure activities and concluding with a traditional Sichuan meal [10][11] Budget Overview - The trip budget is estimated between 800-1000 yuan per person, excluding transportation costs [11]

Group 1 - The core viewpoint of the article emphasizes the shift in consumer preferences towards high-quality, personalized, and functional agricultural products, leading to the introduction of new consumption scenarios [1] - The Ministry of Agriculture and Rural Affairs and other departments have jointly issued the "Implementation Plan for Promoting Agricultural Product Consumption," which includes 23 specific measures across 9 areas to adapt to new consumption trends [1][2] - The plan aims to optimize supply, innovate circulation, and activate the market to create growth points and expand new spaces in agricultural product consumption [1][2] Group 2 - The focus on optimizing supply includes enhancing the quality of agricultural products, promoting new processing products, and developing convenient, nutritious options to meet the demands of younger consumers [2] - The quality safety monitoring rate of agricultural products has remained high at 97.9% in the first half of the year, with significant increases in the certification of green and organic products [2] - The plan also highlights the importance of local specialty foods and the integration of food processing with agricultural production to boost consumption [3] Group 3 - The establishment of an efficient circulation system is crucial for reducing losses and improving the quality of agricultural product consumption, with a focus on enhancing the cold chain logistics network [4][5] - The annual consumption scale of fresh agricultural products in China reaches 10 billion tons, emphasizing the need for robust logistics support [4] - The Ministry of Agriculture is actively working on improving cold chain logistics at the production level, with significant increases in cold storage capacity [5] Group 4 - To activate the market, the plan encourages the integration of agriculture, culture, and tourism, promoting new consumption experiences and expanding sales channels [6][7] - The leisure agriculture sector is projected to generate nearly 900 billion yuan in revenue by 2024, indicating a growing trend in experiential consumption [6] - Various promotional activities, such as the "Chinese Farmers' Harvest Festival," are expected to drive significant agricultural product consumption [7]

Group 1: Core Insights - The article highlights a shift in consumer preferences towards quality, personalization, and functionality in agricultural products, moving away from traditional staples [1] - A joint implementation plan by ten government departments aims to promote agricultural product consumption through 23 specific measures [1] Group 2: Supply Improvement - Agricultural production is the source of agricultural consumption, with a high quality safety monitoring rate of 97.9% in the first half of the year [2] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase from the end of the 13th Five-Year Plan [2] - The sales revenue of green food is projected to reach 609.78 billion yuan in 2024, supporting the transition to standardized, green, and high-quality agricultural production [2] Group 3: Distribution Enhancement - A modern agricultural product distribution system is essential for reducing losses and improving consumption quality, with a projected 15.8% growth in online agricultural product retail sales in 2024 [3] - China consumes approximately 1 billion tons of fresh agricultural products annually, with cold chain logistics playing a crucial role in maintaining freshness from production to consumption [3] - The Ministry of Agriculture and Rural Affairs is focusing on improving cold chain logistics, with over 98 million cubic meters of new cold storage capacity added, doubling from the end of the 13th Five-Year Plan [3] Group 4: Market Activation - The rise of experiential consumption is evident, with trends such as "village BA" and integrated online-offline shopping experiences gaining popularity [5] - The development of rural leisure tourism is seen as a key strategy for expanding new consumption spaces, with projected revenue from leisure agriculture nearing 900 billion yuan in 2024 [5] - The implementation plan includes initiatives like the "Chinese Farmers' Harvest Festival" to stimulate consumption, with over 3,000 events expected to generate more than 30 billion yuan in agricultural product sales [6]