龙泉驿水蜜桃、都江堰猕猴桃、崇州枇杷茶……日前，成都市农业农村局代表团赴香港参加2025香港国际茶 展和美食博览会，既借助省级平台扩大"天府源"品牌影响力，又通过专场推介精准对接市场需求，推动成都优质 特色农产品拓展粤港澳大湾区市场。据统计，成都农企与香港商超、餐饮企业、经销商、采购商等达成意向订单 1000余万元、合作意向20余项，涉及产品供应、渠道共建等多个领域。 在四川省农业农村厅主办的"天府粮仓"特色农产品品鉴之夜活动中，成都代表团精选的郫县豆瓣等多款优质 农产品成为展示"天府味"的重要载体。活动以"展示+体验"的形式进行，现场设置产品展示区与互动交流区，邀请 川港两地约200位嘉宾客商参与洽谈。四川睿禾亮农业科技发展有限公司等成都农企与香港商家达成合作意向。 成都市农业农村局相关负责人表示，香港是成都农产品"出川出海"的重要门户，经"产品输出+经验输入"的双 向赋能，使"蓉字号"成为连接内陆与海外市场的金色名片。未来，成都将持续深化与粤港澳大湾区的农业合作， 让更多"蓉字号"农产品"落户"香港、飘香海外。（记者 文铭权） 其间，由成都市农业农村局主办的"成都市优质特色农产品（香港）推介活动"在香港会 ...

Core Points - The article describes a six-day family trip to Sichuan, highlighting its natural beauty, rich history, and unique cuisine [1][11] - The itinerary includes visits to various cultural and historical sites, showcasing the region's attractions and local delicacies [4][8] Itinerary Summary - Day 1: Arrival in Chengdu, visit to Kuanzhai Alley, and dinner at a local hotpot restaurant [4][5] - Day 2: Exploration of Dujiangyan Irrigation System and Qingcheng Mountain, experiencing local cuisine [5][6] - Day 3: Visit to Chengdu Research Base of Giant Panda Breeding and Leshan Giant Buddha, enjoying local specialties [7][8] - Day 4: Full day at Emei Mountain, experiencing its natural beauty and Buddhist culture [8][9] - Day 5: Tour of the Bamboo Sea, enjoying bamboo-themed meals and local products [9][10] - Day 6: Return to Chengdu, experiencing local leisure activities and concluding with a traditional Sichuan meal [10][11] Budget Overview - The trip budget is estimated between 800-1000 yuan per person, excluding transportation costs [11]

Group 1 - The core viewpoint of the article emphasizes the shift in consumer preferences towards high-quality, personalized, and functional agricultural products, leading to the introduction of new consumption scenarios [1] - The Ministry of Agriculture and Rural Affairs and other departments have jointly issued the "Implementation Plan for Promoting Agricultural Product Consumption," which includes 23 specific measures across 9 areas to adapt to new consumption trends [1][2] - The plan aims to optimize supply, innovate circulation, and activate the market to create growth points and expand new spaces in agricultural product consumption [1][2] Group 2 - The focus on optimizing supply includes enhancing the quality of agricultural products, promoting new processing products, and developing convenient, nutritious options to meet the demands of younger consumers [2] - The quality safety monitoring rate of agricultural products has remained high at 97.9% in the first half of the year, with significant increases in the certification of green and organic products [2] - The plan also highlights the importance of local specialty foods and the integration of food processing with agricultural production to boost consumption [3] Group 3 - The establishment of an efficient circulation system is crucial for reducing losses and improving the quality of agricultural product consumption, with a focus on enhancing the cold chain logistics network [4][5] - The annual consumption scale of fresh agricultural products in China reaches 10 billion tons, emphasizing the need for robust logistics support [4] - The Ministry of Agriculture is actively working on improving cold chain logistics at the production level, with significant increases in cold storage capacity [5] Group 4 - To activate the market, the plan encourages the integration of agriculture, culture, and tourism, promoting new consumption experiences and expanding sales channels [6][7] - The leisure agriculture sector is projected to generate nearly 900 billion yuan in revenue by 2024, indicating a growing trend in experiential consumption [6] - Various promotional activities, such as the "Chinese Farmers' Harvest Festival," are expected to drive significant agricultural product consumption [7]

新式茶饮、低脂奶酪、谷物能量棒……不同于传统的米面油、肉蛋奶、果菜茶需求，如今消费者更加注 重农产品的品质化、个性化、功能化，许多新的消费场景也在不断出现。 近日，农业农村部、国家发展改革委等10部门联合发布《促进农产品消费实施方案》，提出9个方面23 项具体举措。 如何优供给？ 农产品消费的源头是农业生产。今年上半年，农产品质量安全例行监测合格率保持在97.9%的较高水 平。"十四五"以来，新认证绿色、有机、名特优新和地理标志农产品3.6万个，认证数量较"十三五"末 增加70%，每年向社会提供绿色优质农产品实物总量超过2亿吨，2024年绿色食品销售额6097.8亿元， 带动农产品生产向标准化、绿色化、优质化迈进。 如何畅流通？ "村BA"、村跑、村创……从消费场景看，消费者在关注农产品品质与安全的同时，越来越关注体验 感，呈现游购一体、线上线下融合等趋势。 "大力发展乡村休闲旅游，是塑造消费新场景、拓展消费新空间的重要途径。近年来，农业农村部深入 挖掘农业多种功能和乡村多元价值，构建'点线面'结合的乡村休闲旅游发展格局，持续培育消费新增长 点。"农业农村部副部长江文胜说。 依托田园风光、民俗风情等资源优势， ...

上半年，工业和信息化部遴选发布了哈尔滨红肠、郫县豆瓣、西湖龙井茶等39个第一批重点培育的地方 特色食品产业名单，引导各地深入挖掘本地区粮油、畜禽、果蔬等特色农产品资源，加大精深加工转化 力度。"食品工业上游承接农产品种植养殖环节，下游拉动日常饮食消费，工业和信息化部将加强规划 引领和要素支持，推动食品工业提质升级，带动一二三产融合发展。"工业和信息化部消费品工业司副 司长李强表示。 新式茶饮、低脂奶酪、谷物能量棒……不同于传统的米面油、肉蛋奶、果菜茶需求，如今消费者更加注 重农产品的品质化、个性化、功能化，许多新的消费场景也在不断出现。 如何畅流通？ 近日，农业农村部、国家发展改革委等10部门联合发布《促进农产品消费实施方案》，提出9个方面23 项具体举措。 如何优供给？ 农产品消费的源头是农业生产。今年上半年，农产品质量安全例行监测合格率保持在97.9%的较高水 平。"十四五"以来，新认证绿色、有机、名特优新和地理标志农产品3.6万个，认证数量较"十三五"末 增加70%，每年向社会提供绿色优质农产品实物总量超过2亿吨，2024年绿色食品销售额6097.8亿元， 带动农产品生产向标准化、绿色化、优质化迈进。 ...

Core Viewpoint - The article discusses the evolving consumer preferences in agricultural products, emphasizing quality, personalization, and functionality, as well as the government's initiatives to promote agricultural consumption through a comprehensive implementation plan [1]. Group 1: Agricultural Production and Quality - The agricultural production sector is crucial for agricultural consumption, with a high agricultural product quality safety monitoring pass rate of 97.9% in the first half of the year [2]. - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [2]. - The total annual supply of green quality agricultural products exceeds 200 million tons, with projected sales of green food reaching 609.78 billion yuan in 2024 [2]. Group 2: Agricultural Distribution and Logistics - A modern agricultural distribution system is essential for reducing losses and enhancing product quality, with a focus on building a robust supply chain and promoting rural e-commerce [3]. - The national online retail sales of agricultural products are expected to grow by 15.8% in 2024 [3]. - The cold chain logistics network is being developed to support the fresh agricultural product supply, with over 98 million cubic meters of new cold storage capacity added, doubling the capacity since the end of the 13th Five-Year Plan [3]. Group 3: Market Activation and Consumer Engagement - The government is focusing on enhancing consumer experiences through new consumption scenarios, including rural leisure tourism, which is projected to generate nearly 900 billion yuan in revenue in 2024 [4]. - The implementation plan includes initiatives like the "Chinese Farmers' Harvest Festival" to stimulate agricultural consumption, with over 3,000 events planned to drive more than 30 billion yuan in agricultural product sales [4][5]. - The "100 hosts + 1,000 villages + 10,000 products" initiative aims to create diverse consumption scenarios to support farmers [5].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has introduced a plan to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market through 23 specific measures to adapt to new consumer trends and preferences [1]. Group 1: Nutritional and Health Consumption - There is a shift in consumer demand from "sufficient food" to "nutritious and healthy food," prompting the Ministry to advocate for increased consumption of soybeans and milk to help consumers form a scientific dietary structure [1][2]. - Current data indicates that the average per capita milk consumption in China is 40.5 kg, significantly below the recommended dietary intake of 110-183 kg, and lower than the 80-90 kg levels in Japan and South Korea [2]. - Soybean and soybean product consumption is also below the recommended levels by 59%, indicating substantial growth potential in these areas [2]. Group 2: Public Health and Nutrition Education - The Ministry plans to enhance public services related to nutrition and health by developing and promoting healthy dietary plans, particularly targeting student groups to optimize nutrition in school meals [3]. - There will be a focus on promoting healthy eating habits through campaigns that encourage reduced oil intake, increased consumption of soy and milk, and greater intake of fruits, vegetables, and whole grains [3]. - The Ministry will also create food maps for dairy and beef to integrate agricultural product consumption with cultural and tourism activities [3]. Group 3: Food Industry Upgrading - The Ministry of Industry and Information Technology emphasizes the need to establish a diversified food supply system and enhance the quality of the food industry to drive agricultural product consumption [4]. - The application of biotechnology in the food industry is being promoted to expand agricultural development, including the optimization of production processes for various food products [5]. - The Ministry is also focusing on developing local specialty food industries and promoting deep processing of food products to enhance agricultural product consumption quality [6].

走进郫都区中国川菜产业城企业四川丁点儿食品开发股份有限公司，车间里机器快速运转，一瓶瓶 干锅酱在智能化生产线上有序产出；在四川省郫县豆瓣股份有限公司的智能化车间里，巨大的发酵罐连 接着密密麻麻的传感器，勾勒出科技赋能传统产业的生动图景；在山姆超市的货架上，有你一面、饭扫 光产品旁围满了试吃的顾客；在国外的中餐厅里，郫县豆瓣成了餐桌上热门菜品必不可少调味品…… 川菜产业城 纵观川菜波澜壮阔的历史版图，郫都区以其独一无二的"郫县豆瓣"占据着无可替代的味觉核心。这 座城市，正以豆瓣酱为引擎，驱动着一条融合现代化生产、主题旅游体验与国际化拓展的川味全产业 链，奏响香飘四海的产业交响曲。 豆瓣为核，百亿集群香飘万家 6月4日，工业和信息化部发布首批传统优势食品产区和地方特色食品产业重点培育名单，郫县豆瓣 凭借深厚的文化底蕴与产业实力成功入选。标志着这一拥有300余年历史的非遗产业，正以"科技赋能、 标准护航、生态升级"的路径向国家级产业标杆迈进。 在中国川菜产业城，聚力研发新品、爆品，抢抓川菜产业新兴赛道是园区企业不断努力的方向。今 年上半年，中国川菜产业城已签约4个重大项目，带来23.56亿元投资；3个在建项目开工， ...

Core Viewpoint - Chengdu is actively promoting modern agriculture through the establishment and optimization of industrial parks, aiming for high-quality development and significant economic contributions from these parks in 2024. Group 1: Industrial Park Development - Chengdu has created 3 national modern agricultural industrial parks, with 9 key parks projected to achieve a total output value of 405 billion and operating revenue exceeding 442 billion in 2024, contributing to an increase in the primary industry value added to 540.1 billion [1] - The city is focusing on optimizing and enhancing the agricultural sector by integrating various agricultural industries into the parks, including high-quality grain, green vegetables, specialty fruits, and livestock [2] Group 2: Economic Growth and Industry Focus - Chengdu's agricultural output is expected to reach 234.56 million tons of grain and a total agricultural, forestry, animal husbandry, and fishery output value of 970 billion in 2024 [2] - The city is enhancing its competitive edge by developing specialized agricultural products and creating demonstration parks for integrated development, with a focus on organic geographical indication products [2] Group 3: Enterprise Concentration and Support - Chengdu is implementing a comprehensive project management mechanism to attract significant investments, with 26 major projects planned and 37 key projects targeted for chain enhancement [3] - The city is fostering a supportive environment for enterprises by establishing a "one enterprise, one policy" support system and increasing the number of key enterprises in the agricultural sector [3] Group 4: Technological Innovation and Smart Agriculture - Chengdu is leveraging its agricultural technology innovation center to enhance collaboration between research institutions and industrial parks, achieving over 98% coverage of quality seeds in major crops and 88% mechanization in farming [4] - The city is developing a digital service system for agriculture, including smart farming technologies and a digital platform for agricultural services [5]

（原标题：《成都非遗地图》上线，邀你来一场"非遗版City Walk"） 成都，非遗丰富多样。千百年来，生活在这片土地上的人，以巧思创造与匠心传承，将非遗的魅力展现 得淋漓尽致。 街头的一份小吃；川菜馆里的一道拿手好菜；剧场的一场变脸表演；从博物馆到文创店里，独具特色的 各类蜀锦、蜀绣制品……非遗，早已浸润着这座城市的日常。在街头探非遗，成为了打开成都的又一种 方式。 百艺守初心，千载映华光。我们围绕"衣、食、住、艺"的日常场景与审美体验，将那些既具有实用性， 又彰显文化意趣与美学价值的非遗，串成一张《成都非遗地图》。上百个非遗点位，皆可探访、体验。 如今，织绣染绘的东方雅韵，仍旧在日常图景中频频可见。成都街头的汉服穿搭，川剧团的戏服体验， 都是一道风景。 打开《成都非遗地图》·衣饰之美篇，蜀锦、蜀绣、羌绣……众多非遗传承，挥洒出一份独有的魅力。 比如，在成都蜀锦织绣博物馆，各种服饰和蜀锦纹样藏品，图案取材广泛、丰富，蜀锦织造技艺更是精 湛绝伦。在这里，无论你是想要欣赏、购买精美的蜀锦、蜀绣产品；还是和非遗大师们面对面交流学 习；或体验蜀锦织造、蜀绣针法，创作自己的蜀锦蜀绣作品。都可以一站式体验。 在国家4A ...