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以旧换新购年货 乡村消费再升级
Sou Hu Cai Jing· 2026-02-15 13:18
当地配送负责人告诉记者,随着物流畅通,今年一开年,岛上以旧换新产品订单量明显多了起来。 借着"国补"优惠政策,牛进亚一家购置了全套的绿色智能家电。 央视网消息(新闻联播):这个春节,优化升级的"国补"政策全面落地见效,为百姓年货添新彩,乡村消费再升级。 这台65寸的大电视,就是邹阿姨的大儿子送她的一份新春礼物。 网络销售平台数据显示,今年以来,县域农村"老家焕新"提速明显,空调套装、壁挂洗衣机等大家电销量同比增长超6倍;黑龙江、湖南、贵州等地的偏远 农村地区,"国补"电视、空调、冰箱产品订单量同比大幅增长。 来源:央视网 ...
政策焕新让百姓“年货篮子”添新品 消费涌热潮促“乡村市场+家电服务”升级
Yang Shi Wang· 2026-02-13 03:10
Core Viewpoint - The article highlights the impact of China's "old-for-new" policy on consumer behavior during the Spring Festival, particularly focusing on the surge in demand for digital and smart products, including smart glasses, due to government subsidies. Group 1: Policy Impact on Consumer Electronics - The "old-for-new" policy supports the purchase of digital and smart products, offering a subsidy of 15% on items priced under 6000 yuan, with a maximum subsidy of 500 yuan per item [1] - Smart glasses have emerged as a popular new year product, benefiting from the policy and showing significant sales growth [3][5] - The production of smart glasses has accelerated, with factories in Guangdong producing nearly 1,000 units daily [6] Group 2: Broader Consumer Trends - The "old-for-new" policy has been implemented nationwide, reaching both urban and rural areas, with a reported 30% increase in orders for old-for-new products on islands [13] - In rural regions, orders for subsidized television products have increased by over 80%, while air conditioners and refrigerators saw increases of over 70% and 40%, respectively [15] - The policy has improved living standards for residents, as seen in the case of families purchasing complete sets of appliances with the subsidies [16] Group 3: Service and Installation Demand - The implementation of the "old-for-new" policy has led to a significant increase in demand for home appliance installation services, with some service teams reporting a doubling of installation orders [19] - Training programs for service engineers have adapted to include new smart products, reflecting the changing market demands [21] - Since October of the previous year, an average of 500 service engineers have completed training each month, indicating a growing workforce to meet the rising demand [23]