现在，农村也能点外卖了。广东惠州，咖啡香气飘进田间；陕西咸阳，生日蛋糕准时抵达村口。"爷爷 奶奶收到我点的水果，乐得合不拢嘴""今儿不用着急赶回去给老人做饭了""孩子想吃汉堡，村里也能下 单了"……一个个订单，记录的不仅是一笔笔交易，更是一段段生活，折射出外卖服务为乡村带来的温 情与便利。 "外卖进村"，到底怎么样？笔者打开美团外卖软件，定位到河北农村老家，下了一单。店铺虽不多，但 美食果蔬、日用百货、鲜花蛋糕一应俱全。一箱牛奶、几样零食，花费74.5元，配送费15元。距离15公 里，50多分钟后送达。东西送到，电话那头，家人很是惊喜。50多分钟，对习惯了点外卖的城市居民来 说不算快，但对乡亲们而言，却是一次独特的体验。 长期以来，城乡发展存在差距是客观现实，也是我们习惯的"叙事框架"。然而事实上，这个差距正以肉 眼可见的速度发生着变化。越来越多新农人回到生养自己的土地，越来越多新业态从城市延伸至沃野， 越来越多的可能性在田间地头萌发。"外卖进村"成为观察城乡融合发展的一个侧面、一扇窗口。 有人说，"外卖进村"是服务市场下沉与乡村消费升级的"双向奔赴"。数据显示，县域生活外卖订单量年 均复合增长率超40%，外 ...

现在，农村也能点外卖了。广东惠州，咖啡香气飘进田间；陕西咸阳，生日蛋糕准时抵达村口。"爷爷 奶奶收到我点的水果，乐得合不拢嘴""今儿不用着急赶回去给老人做饭了""孩子想吃汉堡，村里也能下 单了"……一个个订单，记录的不仅是一笔笔交易，更是一段段生活，折射出外卖服务为乡村带来的温 情与便利。 改变之下，如何更好满足乡村的各种需求？"十五五"规划建议提出："促进城乡融合发展""推动农村基 本具备现代生活条件"。现实中，江浙一带的农村，已开始试点无人机送餐；而在部分中西部地区，农 村仍面临物流不畅、快递上门不便等困难。这提醒我们，在乐见更多"外卖进村"这样的新供给出现的同 时，也要关注那些"外卖进不了的村子"。 城乡融合发展任重道远。就"外卖进村"而言，既需要在硬件上下功夫，完善网络、交通等基础设施；也 要在软件上发力，释放政策红利，拓宽农民增收渠道，让乡亲们的钱包鼓起来。同时，平台企业也需因 地制宜创新服务模式，比如在订单分散、密度低的区域，探索"快递代取""药品急送"等便民服务。 从"外卖进村"到新能源汽车下乡，从智能家电普及到绿色消费兴起……通往现代化的征程中，乡村是不 可或缺的一环，更是充满活力的蓝海。这条 ...

Core Insights - The article highlights the significant impact of the "Express Delivery into Villages" initiative in rural areas, particularly in Xuancheng County, where improved logistics have enhanced consumer confidence and convenience [6]. Group 1: Consumer Behavior and Experience - Villagers are increasingly engaging in online shopping due to improved delivery services, with examples like Yang Xiaomei purchasing a smart refrigerator and receiving it directly at her home [3]. - The convenience of local delivery services has led to a surge in online shopping enthusiasm, as evidenced by the increased package volume at local postal stations [3][4]. Group 2: Logistics and Infrastructure Development - Xuancheng County has established a robust logistics network with 115 logistics companies, 18 comprehensive transportation service stations, over 200 township service stations, and more than 300 village service points, ensuring that every village has access to delivery services [6]. - The logistics network serves as a vital link between rural areas and broader markets, facilitating the flow of goods and enhancing the quality of life for residents [6]. Group 3: Economic and Social Impact - The initiative is not only about delivering packages but also about instilling confidence in rural communities, allowing them to embrace modern living and economic opportunities [6]. - The transformation of rural consumption patterns is evident, with traditional products like local mountain delicacies being sold online, showcasing the potential for rural economic revitalization [3][4].