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枸杞红、藜麦彩、牧歌悠,青海海西特色产业“链”出好“丰”景
Ren Min Wang· 2025-11-16 08:09
Core Viewpoint - The news highlights the agricultural and ecological richness of the Qaidam Basin in Qinghai Province, emphasizing the development of various advantageous industries and the promotion of green organic agricultural products as a key strategy for economic growth and ecological sustainability [1][8]. Industry Overview - The Qaidam Basin is recognized as a significant agricultural area, with a focus on five major advantageous industries: Tibetan sheep, yaks, goji berries, barley, and forage, alongside emerging sectors like quinoa and facility-grown vegetables [4][5]. - The region is the largest goji berry cultivation area in China, producing nearly 100,000 tons of dried fruit annually, primarily exported to Europe, America, Southeast Asia, and Hong Kong [5]. Production and Capacity - The Tibetan sheep industry is supported by the establishment of standardized breeding bases, with a target of 1.8 million sheep to be slaughtered by 2025, achieving a slaughter rate of over 60% and a total meat production of approximately 30,000 tons [5]. - The forage industry has a natural grassland area of 180 million acres, with 110 million acres available for use, and the artificial forage planting area reaching 127,700 acres, yielding 105,000 tons with a value of 162.4 million yuan [5]. Quinoa and Other Emerging Industries - The quinoa industry has expanded to over 100,000 acres, with seven processing workshops capable of processing 30,000 tons annually, producing various quinoa products [6]. - The region is also developing a diverse range of new industries, including medicinal herbs and edible fungi, contributing to the "5+5+N" advantageous industry system [4][8]. Green Development Initiatives - The local government has implemented several policies to promote the development of green organic agricultural products, including plans for a comprehensive agricultural industry chain and financial support for quality improvement [10][12]. - Environmental sustainability efforts include the utilization of crop residues and livestock waste, achieving a straw utilization rate of 90.23% and a comprehensive utilization rate of livestock waste exceeding 84% [10][11]. Brand Development and Market Expansion - The region is actively building the "Magical Qaidam" public brand, with 94 enterprises and 395 products included in the quality product library, and has established flagship stores to enhance market presence [12]. - In 2024, the region aims to export 285,800 tons of various agricultural products, generating a revenue of 5.537 billion yuan [12].
人民日报海外版关注丨越来越多西藏青年投身直播电商——“让更多西藏特色产品走出高原”
Core Insights - The article highlights the success of local products from Tibet being promoted through live streaming, particularly by a villager named Mima Cangjue, who has leveraged the internet to expand the market for these products [4][6]. Group 1: Local Product Promotion - Mima Cangjue showcases various local agricultural products from Tibet, such as barley and quinoa, through live streaming, which has significantly increased sales and market reach beyond local consumers [4][6]. - The participation in a trade fair in Shanghai led to positive feedback on local products, motivating Mima to promote more local goods outside Tibet [6]. Group 2: Support from Shanghai - The Shanghai Aid Tibet Cadre Liaison Group has been instrumental in supporting local entrepreneurs, facilitating events like the "Zhu Feng·Shen Qing" shopping festival to promote Tibetan products in Shanghai [6][7]. - The establishment of "V Gathering Place" in Yangpu, Shanghai, provides training for Tibetan bloggers and business leaders, enhancing their skills in internet marketing and product sales [6][7]. Group 3: Future Initiatives - Plans are in place to collaborate with Bilibili for themed activities in Tibet and to work with universities to improve product packaging and storytelling for Tibetan goods [7]. - The goal is to cultivate more young e-commerce entrepreneurs like Mima Cangjue, thereby increasing the income of local communities through the sale of unique Tibetan products [7].
鎏金供销迎客来 红色昌都启新程——昌都市供销大集正式开市
Sou Hu Cai Jing· 2025-11-14 11:30
Core Insights - The event "Golden Supply and Marketing Welcomes Guests - Red Changdu Starts a New Journey" took place from November 11 to 16, 2025, in Changdu, Tibet, featuring a six-day immersive shopping and cultural experience [2] - The event combined retro and innovative themes, showcasing over 300 local and external specialty products across various exhibition areas [2][4] - The event aimed to enhance consumer experience through various promotional activities, including a total investment of 300,000 yuan in online consumer incentives [4] Event Overview - The event was organized by the Changdu Municipal Government and the Supply and Marketing Cooperative, featuring multiple functional exhibition areas such as local products, non-heritage experiences, and a time-travel-themed area [2] - The event included cultural performances and interactive projects, creating a nostalgic shopping atmosphere reminiscent of the 1980s [4] Government Support - The Mayor of Changdu, Luo Qingwu, visited the event, expressing approval of the organization and cultural integration, and engaging with exhibitors to understand their sales and branding efforts [5] Merchant Participation - Nearly 100 exhibition booths were set up, featuring local cooperatives, enterprises from supporting provinces, and various cultural and culinary offerings, indicating strong merchant participation and consumer interest [7] Market Impact - The event achieved significant success, with a reported daily revenue of 700,000 yuan on the first day, highlighting its role in promoting consumption and preserving supply and marketing culture [9] - The Changdu Municipal Bureau of Commerce plans to continue innovating consumer promotion models and enhancing service quality to support rural revitalization and high-quality economic development [9]
“让更多西藏特色产品走出高原”
Core Insights - The article highlights the growing success of local agricultural products from Tibet, particularly through the use of live streaming and e-commerce platforms, which have expanded their market reach beyond local consumers to include customers from other regions, such as Shanghai [1][2] - The support from the Shanghai aid team has been instrumental in enhancing the local industry, leading to a richer variety of agricultural products and the establishment of training programs for local entrepreneurs [2] Group 1 - The live streaming initiative by local entrepreneur Mima Cangjue has significantly increased the visibility and sales of Tibetan agricultural products, with many items selling out quickly [1] - The first "Zhu Feng·Shen Qing" shopping festival in Shanghai showcased highland specialty products from Tibet, indicating a growing interest in these goods among consumers in urban areas [1] - The collaboration between the Shanghai aid team and local entrepreneurs aims to cultivate more youth e-commerce entrepreneurs, thereby driving local economic growth [2] Group 2 - The establishment of the "V Gathering Place" in Yangpu has provided a platform for Tibetan bloggers and business leaders to receive training in internet content creation and sales [2] - Future initiatives include partnerships with Bilibili for themed activities and collaborations with universities to enhance product packaging and storytelling for Tibetan goods [2] - The overall goal is to promote the unique products of Tibet and improve the income of local communities through increased market access [2]
让更多西藏特色产品走出高原
Ren Min Ri Bao· 2025-11-12 20:50
Core Viewpoint - The article highlights the growing success of local agricultural products from Tibet, particularly through the use of live streaming and e-commerce platforms, driven by support from Shanghai's aid programs [1][2] Group 1: E-commerce and Live Streaming - The local villager, Mima Cangjue, has successfully utilized live streaming to promote and sell local agricultural products, experiencing high demand and rapid sales [1] - Initially, the customer base was primarily local, but now there is an increasing interest from outside consumers, particularly from Shanghai [1] Group 2: Support from Shanghai - The Shanghai aid program has significantly contributed to the development of local industries and the diversification of agricultural products in the Shigatse region [2] - Initiatives such as the "V聚场" in Yangpu provide training for local talents in internet content creation and sales connections [2] - Future plans include collaborations with Bilibili for themed activities and partnerships with universities to enhance product packaging and storytelling for Tibetan products [2]
青海:构建全产业链融合体系 十万农牧民共享产业增值红利
Zhong Guo Xin Wen Wang· 2025-11-12 17:23
Core Viewpoint - Qinghai Province has successfully built a tightly connected industrial system through the integration of characteristic agricultural resources and innovative mechanisms, ensuring that ordinary farmers benefit from the value-added in the green organic agricultural and livestock product output [1] Group 1: Agricultural Development - Qinghai Province has focused on the integration of industries, emphasizing key characteristic industries such as yak, Tibetan sheep, rapeseed, barley, goji berries, and cool-season vegetables, aiming to upgrade and enhance these industries [3] - By 2025, a total of 9.89 billion yuan in central government special funds will be allocated to establish 6 characteristic industrial clusters and 23 strong agricultural towns, targeting key areas such as standardized planting and breeding, deep processing, cold chain logistics, market marketing, product research and development, and brand building [3] - The province has adopted an agricultural industrialization development model involving leading enterprises, cooperatives, family farms, and farmers, attracting 265 operational entities, including 180 enterprises, 59 cooperatives, and 26 public institutions, benefiting nearly 100,000 farmers and creating approximately 12,000 jobs [3] Group 2: Rural Tourism and Employment - Leisure agriculture and rural tourism have emerged as new engines for increasing farmers' income, with 2,900 leisure agriculture operators and 71,000 employees expected by 2025, including 36,000 farmers [4] - The province anticipates receiving 26 million tourists annually, generating 1.472 billion yuan in revenue, with 390 million yuan from the sale of agricultural products, and an average annual salary of 25,000 yuan for employees [4] Group 3: Rural Industry Villages - Qinghai has invested 1.45 billion yuan in various funds to build 315 rural industry villages, focusing on addressing the shortcomings in rural industrial development [5] - The province has implemented a mechanism to ensure that the construction process involves the public, allowing them to participate, verify results, and ultimately benefit from the outcomes [5]
青稞黄、果飘香、冬小麦播种忙 神州大地“智”绘乡村振兴新图景
Yang Shi Wang· 2025-10-05 09:46
Group 1: Winter Wheat Planting in Xinjiang - The city of Kunyu in Xinjiang has initiated the planting of 31,000 acres of winter wheat to ensure a bountiful summer harvest next year [1][5] - Advanced planting technology utilizing Beidou navigation systems is being employed to enhance planting efficiency and precision [1] - The local agricultural strategy includes the "dry sowing, wet emergence" technique, which allows for direct sowing without pre-irrigation, followed by water and fertilizer application through a drip irrigation system [3] Group 2: Barley Harvest in Qinghai - In Hualong County, Qinghai, 95,700 acres of barley are maturing, indicating a successful harvest season [6] - The county has adopted a "cooperative + farmer planting" model, with over 100,000 acres of barley planted, yielding an average annual output of 230 kg per acre and generating over 80 million yuan in annual revenue [8] - Local agricultural authorities are actively providing technical support to farmers during the barley harvesting process [10][12] Group 3: Apple Production in Gansu - Gansu's Lixian County has established a 60-kilometer "apple corridor," with apple orchards yielding abundant fruit [13] - The county has enhanced its apple industry by building large cold storage facilities and processing workshops, facilitating "staggered marketing" to boost sales and farmer income [15][17] - The total apple planting area in Lixian has reached 610,000 acres, with an expected annual production exceeding 600,000 tons [19]
西藏邮政快递业60年发展:实现“村村通邮”
Zhong Guo Xin Wen Wang· 2025-09-24 20:24
Core Points - The development of postal and express delivery services in Tibet has significantly improved over the past 60 years, transitioning from a limited network to a comprehensive service covering rural areas [1][2] - The number of postal service points has increased from 90 in 1965 to 756, with 4,646 village post stations established, enabling villagers to send and receive mail and packages conveniently [1] - The total volume of postal business in Tibet was only 2.786 million yuan in 1965, but it is projected to exceed 2.03 billion pieces and generate 1.208 billion yuan in revenue by 2024, indicating substantial growth in the express delivery sector [1] Industry Development - The first private express delivery company was established in Tibet in August 2004, leading to the emergence of 11 express brands and 568 service points across the region [1] - The postal and express delivery industry has evolved from relying on traditional methods to a modern network that connects rural areas with major cities in China, including 20 provincial trunk mail routes and 10 air mail routes [1] - The variety of items being delivered has diversified, with a focus on integrating local economic development, facilitating the transportation of agricultural products like barley and highland fruits to urban markets [2]
四川乡城:高原特产走出田间 飘香四海引游人
Zhong Guo Xin Wen Wang· 2025-09-20 12:28
Core Insights - The article highlights the successful agricultural product exhibition in Xiangcheng County, Sichuan, showcasing local specialties and attracting both residents and tourists [1][3]. Group 1: Agricultural Products - Xiangcheng County, located in the core area of the Shangri-La ecological tourism zone, has a diverse range of agricultural products due to its unique geographical and climatic conditions [3]. - Ten varieties of agricultural products, including apples, blueberries, and matsutake mushrooms, have received national organic certification, leading to the establishment of 11 geographical indication trademarks [3][6]. - The exhibition featured a variety of local products such as apples, Tibetan pears, barley, and caterpillar fungus, alongside deep-processed foods like wine and mushroom cookies, which enhance the shelf life and nutritional value of the products [3][6]. Group 2: Economic Impact - The event attracted over a thousand local residents and tourists, resulting in active on-site transactions, with many attendees purchasing local products [6]. - Xiangcheng County has been actively promoting agricultural brand development, focusing on regional public brands and nurturing several food processing enterprises, which has increased the added value and market competitiveness of local agricultural products [6]. - The county has established an integrated circulation system combining online and offline sales, with over 50 dedicated sales points in major supermarkets across Zhejiang, facilitating the distribution of Xiangcheng agricultural products nationwide [6]. Group 3: Cultural Promotion - The exhibition is part of the 2025 Shangri-La Ring Cultural Week, themed "Meeting at the White Tibetan House, Charm of Shangri-La," which aims to present a rich tapestry of ethnic culture and pastoral beauty [6].
四川阿坝:万亩青稞喜丰收 高原粮仓满“金”粮
Jing Ji Guan Cha Bao· 2025-09-20 02:53
Core Insights - The article highlights the successful harvest of barley in Aba County, Sichuan, with an expected production of 9,000 tons from over 66,000 acres planted this year [1] Group 1: Agricultural Development - Aba County has seen advancements in barley variety selection, field management, technological support, and industrial operation, leading to improved quality and efficiency in production [1] - The mechanization level in farming operations is high, with a machinery penetration rate of 75%, an increase of 1% from the previous year [1] - Mechanized harvesting has reduced costs by 40% and increased efficiency by 80 times compared to traditional manual methods [1] Group 2: Economic Impact - The establishment of an 8,000-acre five-star modern barley agricultural park has created flexible employment for 7,822 local farmers, with an average income increase of 750 to 800 yuan per household [2] - The integration of modern technology, including smart monitoring stations and IoT, supports the standardized quality system for barley production, enhancing the industry's high-quality development [1]