9月17日的GDMS主论坛议程内容从营销差异化的另外两大维度（营销目标-从喜爱到挚爱 & 营销思维-从认知到思维）展 开，分论坛则从"AI实践"、"电商"、"新品上新"切入，从更加实战的案例视角展示品牌差异化的创新实践。 大会第二天部分嘉宾精彩实录，四大会场同时亮相，精彩从不间断 主论坛：从喜爱到挚爱&从认知到思维 9日17日，第十一届GDMS全球数字营销峰会于国家会展中心（上海）4.2馆圆满落幕！ 两天峰会汇聚了6000+品牌营销人、100+行业头部演讲嘉宾、100+展商参展，现场座无虚席，热度爆棚。 首日四大主题论坛与创新展同步开启，精彩纷呈；次日年终大秀压轴登场，掌声雷动。峰会以"差异化Strive for Differentiation"为主题，深度探讨了AI浪潮下的品牌增长新路径，为行业注入了强劲的创新动能。 To Create emotional values：Brands need to stay true to what they stand for. ——葆蝶家，大中华区CEO，达里奥 让用户不仅爱上车，更爱上它所代表的生活方式和价值观；从吸引眼球，到触动心灵，以「密友」之爱，驶入用户之心。 ...

Core Insights - The article discusses the innovative green points system that integrates consumption with investment, aiming to meet consumer demands for both cost-effectiveness and social value [6][12] - The system leverages AI-driven marketing to enhance growth and consumer engagement, particularly in rural revitalization and supply chain efficiency [6][9] Group 1: Green Points System - The green points system allows users to earn 10-15 points for every 100 yuan spent, with higher points for purchasing rural revitalization products [7] - Points can be dynamically released over 36-40 periods, with the potential to convert initial points into vouchers worth up to five times their value [7] - The system promotes cross-scenario usage of points across various sectors, increasing average cross-store consumption from 1.2 to 4.7 times per month [7] Group 2: Business Model and Profit Distribution - The platform integrates 194 county-level production areas, enhancing farmers' incomes by 30% through direct sourcing [8] - The merchant alliance spans six industries, reducing customer acquisition costs from 68 yuan to 9 yuan through an O2O model [8] - The platform returns 60% of profits to users in the form of points, leading to a 15%-50% reduction in actual spending for consumers [8] Group 3: Market Trends and Technology - The current market is characterized by digitalization, greening, and personalization, aligning with government "dual carbon" goals to promote green consumption [12] - AI technologies, including dynamic pricing algorithms and blockchain traceability, enhance operational efficiency and enable personalized marketing [12] - The potential for expansion in lower-tier cities is significant, with successful models like "Zhejiang 'Zhongdian'" demonstrating replicability [13] Group 4: Challenges and Strategic Considerations - The platform faces challenges such as high customer acquisition costs and the need for compliance with regulations to avoid multi-level distribution pitfalls [11][13] - Continuous user engagement and retention strategies are essential, focusing on member segmentation and customized services rather than solely on new user acquisition [13] - The company must prioritize investments in blockchain and AI systems to improve user experience and operational transparency [17]