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人气旺、消费热!“老空间+文化IP”化身潮酷空间 多元新场景撬动消费新引擎
Yang Shi Wang· 2025-09-01 07:16
Group 1 - The core idea is that by 2025, the country aims to innovate diverse consumption scenarios, leveraging idle assets like old buildings and factories to create rich experiential projects that attract tourists [1] - Various regions are revitalizing idle assets by integrating unique cultural IPs and designing engaging experiences to stimulate consumption [1][9] - The transformation of old spaces into new commercial landmarks is becoming a trend, with creative and new business formats emerging from industrial sites [9][17] Group 2 - The newly opened marine-themed post office in Qingdao has attracted a large number of visitors, showcasing marine life through interactive displays [3] - In Chengdu, the panda-themed post office has introduced AI-customized souvenirs and regularly hosts cultural events, enhancing visitor engagement [5] - The D19 district in Baoding, transformed from an old factory into a sports venue, has hosted over 1,700 events since its reopening, indicating a successful repurposing of space [11] Group 3 - The average increase in consumption from urban renewal projects is estimated to be over 50%, contributing to job creation in various service sectors [17] - Experts emphasize the importance of accurately identifying cultural IP values and innovatively utilizing existing spaces to enhance consumer experiences [20] - The establishment of a dedicated urban renewal fund could attract long-term capital from insurance and pension funds, further promoting diverse consumption scenarios [24]
邮局、厂区“变身”热门打卡地,城市更新撬动消费新引擎
Yang Shi Xin Wen Ke Hu Duan· 2025-09-01 01:13
Group 1 - The core idea of the article emphasizes the need for innovative and diversified consumption scenarios to stimulate consumer spending, particularly through the revitalization of idle assets like old buildings and factories, combined with unique cultural IPs [1] - Various regions are actively transforming old postal offices into popular tourist spots, such as the marine-themed post office in Qingdao, which features seven functional areas for marine education and creative products [2][4] - In cities like Beijing, Guangzhou, and Lanzhou, there is a trend of creating themed post offices that incorporate elements like the 24 solar terms and cultural stories, enhancing the consumer experience [6] Group 2 - Old industrial sites are being repurposed into vibrant commercial complexes, becoming new urban landmarks, as seen in the D19 district in Baoding, which has hosted over 1,700 events since its reopening and attracts around 5,000 visitors daily [7][9] - The transformation of these spaces has led to a significant increase in sales for retail shops, with reported sales growth exceeding 30% [7] - The average consumption growth driven by urban renewal projects is estimated to exceed 50%, contributing to job creation in various service sectors [11] Group 3 - Experts suggest that to maximize the potential of existing urban spaces, it is crucial to accurately identify the cultural IP value and innovate the use of these spaces, enhancing the consumer experience and quality of life [12] - Continuous investment and innovation are necessary for successful urban renewal, with suggestions for establishing specialized funds to attract long-term capital for further development [13][15]
邮局、厂区“变身”热门打卡地 城市更新撬动消费新引擎
Yang Shi Xin Wen Ke Hu Duan· 2025-09-01 00:42
Group 1 - The core idea of the articles emphasizes the importance of revitalizing old spaces and integrating cultural IP to create diverse consumption scenarios that can stimulate economic growth [1][7]. - Various regions are actively transforming idle assets, such as old buildings and factories, into attractive tourist destinations by designing rich experiential projects [1][2]. - The emergence of themed post offices and creative commercial complexes in urban areas is becoming a new trend, attracting significant foot traffic and enhancing local economies [2][3]. Group 2 - The D19 district in Baoding, transformed from an old factory, has hosted over 1,700 events since its reopening, with daily foot traffic reaching approximately 5,000 during the summer [3][4]. - The average consumption growth from urban renewal projects is estimated to exceed 50%, indicating a strong economic impact from these initiatives [5]. - Experts suggest that urban renewal should focus on accurately identifying cultural IP value and innovatively utilizing existing spaces to enhance consumer experiences and quality of life [7]. Group 3 - The integration of diverse business formats, such as esports, trendy products, and food, is crucial for attracting younger demographics to these revitalized spaces [3][5]. - There is a call for the establishment of urban renewal special funds to attract long-term capital, which could further innovate consumption scenarios and stimulate economic activity [7].
“老空间”变身“新地标”燃动经济新热力 年轻人来了、消费拉动了、赛事办了……
Yang Shi Wang· 2025-08-31 07:55
Group 1 - The transformation of old spaces into new consumer destinations is a growing trend, attracting young people and creating vibrant cultural experiences [1][5][17] - The "Marine Research Theme Post Office" in Qingdao, which was previously idle for four years, attracted over 100,000 visitors during the summer of 2025, showcasing the potential of repurposed spaces [5][8] - The "Panda Post Office" in Chengdu generated over 10 million in annual revenue by integrating AI and cultural activities, indicating a shift in the role of post offices from traditional mailing services to interactive cultural hubs [8] Group 2 - The D19 district in Baoding, once a village enterprise area, has transformed into a trendy gathering place with an average daily foot traffic of 5,000 during the summer, demonstrating the success of repurposing industrial spaces [11][14] - Government initiatives focusing on "space招商" (space investment) have led to a unified exterior planning and market-driven content, resulting in a significant increase in consumer spending, with direct consumption from sports events alone reaching approximately 2.7 billion since 2025 [14][16] - Nationwide, urban renewal projects have shown an average consumption growth of over 50%, highlighting the economic impact of revitalizing old industrial sites [16][17]