Group 1 - The Qin Du Service Area officially opened on November 28, featuring a new immersive consumption service model that includes shopping streets, intangible cultural heritage displays, and local cuisine [1][3][12] - Located approximately 30 kilometers from Xi'an, the service area covers 180 acres and offers 484 parking spaces, equipped with smart guidance devices [3][12] - The service area is designed as a cultural hub, showcasing traditional architecture and local cultural elements, creating an atmosphere reminiscent of a Guanzhong-style town [3][5] Group 2 - The service area features interactive experiences with intangible cultural heritage, including workshops for paper-cutting and fabric tiger-making, allowing visitors to engage in traditional crafts [7][9] - A variety of local delicacies are available, such as Qin Town rice noodles and meat sandwiches, enhancing the culinary experience for travelers [10][12] - The establishment of the service area is expected to create over a hundred local jobs and contribute to rural revitalization, reflecting the transformation of transportation hubs into cultural spaces [12] Group 3 - The rise of new consumption scenarios in China highlights the diversification of the consumer market, where new supply and demand continuously generate fresh vitality in the consumption sector [12][19] - The integration of cultural and travel experiences in service areas represents a broader trend in the industry, emphasizing the importance of creating unique consumer experiences [12][19]

Core Viewpoint - The "first launch economy" is gaining momentum during the holiday season, with new stores, products, and exhibitions driving consumer enthusiasm and accelerating the release of consumption potential [1] Group 1: New Store Openings - The first artificial intelligence ecosystem flagship store opened in Shenzhen, featuring over 200 new products related to AI audio-visual, education, and office applications, along with an interactive experience area for consumers [1] - In Nanchang, the first "Home Appliance 3C Launch Center" opened, introducing over 50 brand flagship experience halls, showcasing products like a 163-inch giant screen TV and AR smart glasses, attracting a large number of consumers [1] Group 2: Consumer Engagement Activities - Various regions are creating new consumption scenarios and business formats centered around the "first launch economy," such as the International Dinosaur Culture Tourism Festival in Sichuan, which featured the global debut of intelligent simulation dinosaur robots [1] - A new robot theater opened in Shanghai, allowing consumers to interact with bionic robots and scientists, enhancing the experiential aspect of consumer engagement [1] - In Changsha, over 130 first-launch stores welcomed customers, hosting local cultural performances to stimulate holiday consumption [1] Group 3: Sales Performance - Sales platforms reported a 41% year-on-year increase in foot traffic to stores during the first four days of the holiday, with a remarkable 87% increase in new product reservations [1] - Jiangsu, Shanghai, and Beijing emerged as the hottest consumption regions during the holiday period [1]