新华社杭州9月27日电特稿｜当下，AI如何赋能跨境电商？ 新华社记者郭文迪孙晶魏一骏 当商家想发布信息时，只需上传一张图片，商品的标题、详情、属性就会自动生成；在营销投放环 节，各类广告素材也能自动生成；在售后服务环节，商家和全球消费者的交流7×24小时不间断……在 人工智能（AI）帮助下，这样的跨境电商运营场景当下已不难实现。 25日，在杭州开幕的第四届全球数字贸易博览会上，许多跨境电商领域展商着力推广自身引以为傲 的AI技术，积极讲述AI在经营中带来的精彩故事，呈现出当下AI技术赋能跨境电商的火热场景。 机遇：向"AI+跨境"模式跃迁 据阿里巴巴集团旗下阿里国际数字商业集团展位的工作人员介绍，不久前，浙江义乌的一家外贸企 业通过阿里国际站的AI服务拿下价值2000万美元的外贸大单。该订单中的沙特阿拉伯客户第一次上线 询盘是凌晨1点多，当时所有外贸业务员都已下班，只有AI生意助手自动接待在线。AI与客户的五、六 轮对话中，不仅询问了买家采购设备的用途、物流接收地等信息，还询问了买家此次采购是为了定期维 护、紧急更换还是特定项目。 从本届数贸会上参展企业的案例和专家观点可以看出，当下的AI技术已可助力跨境贸易 ...

Core Insights - The 2026 Shanghai Cross-Border E-commerce Industry and Live Supply Chain Exhibition will take place from March 1 to March 4, 2026, showcasing the integration of cross-border e-commerce supply chains and private domain live streaming [4] - The exhibition aims to highlight the transformation from "Made in China" to "Intelligent Manufacturing in China," featuring over 1,200 exhibitors and 60,000 professional visitors, with international buyers accounting for over 20% [4][6] - The event will focus on creating a comprehensive ecosystem that covers the entire lifecycle of cross-border e-commerce, providing one-stop solutions for businesses [9] Group 1: Industry Trends - The global e-commerce penetration rate has surpassed 35%, with China's cross-border e-commerce import and export scale expected to reach 3 trillion yuan in 2026 [4] - The exhibition will feature a "Cross-Border E-commerce Industry Belt Zone," integrating resources from key industrial regions in China, including the Yangtze River Delta and the Pearl River Delta [4] - Major companies like Huawei and OPPO will showcase customized cross-border solutions, emphasizing the flexibility of China's supply chain [6] Group 2: Live Streaming Ecosystem - The exhibition will establish a "Private Domain E-commerce Live Streaming Pavilion," covering the entire "people, goods, and scene" ecosystem [8] - Leading MCN and influencer resources will be present, offering training courses to enhance live streaming skills and operational strategies [11] - Innovative tools such as AI-driven solutions will be showcased to help businesses optimize their private domain traffic [11][21] Group 3: Technological Innovations - The exhibition will feature a "Cross-Border E-commerce Intelligence Exhibition Area," showcasing the latest technological advancements in the industry [18] - AI applications, such as Alibaba's "AI Business Assistant," can enhance product visibility by 30% [21] - Blockchain technology will be utilized for product traceability, improving consumer trust and reducing return rates [21] Group 4: Policy Support - The exhibition is a key project supported by the Ministry of Commerce, providing comprehensive policy insights to assist businesses [19] - Tax incentives for eligible cross-border e-commerce exporters will alleviate financial pressures on companies [21] - The Shanghai Customs will implement a "B2B Export Direct Access Model," improving customs efficiency by 50% [21] Group 5: Global Supply and Demand Matching - The exhibition will facilitate global supply and demand matching through events like the "Match Me" global supply-demand meeting [20] - Customized outbound strategies will be provided for local governments and leading enterprises to enhance their international presence [21] - Investment matching events will focus on supporting projects in AI e-commerce and green supply chains, with expected financing exceeding 5 billion yuan [21]

Group 1 - Amazon announced an investment of over $20 billion in Pennsylvania to expand cloud computing infrastructure and advance AI innovation, expected to create at least 1,250 high-skilled jobs [2] - The investment will enhance Amazon's AI capabilities and infrastructure, reinforcing its position in the AI sector [2][4] - The investment plan will also generate thousands of jobs in the AWS data center supply chain [2] Group 2 - Amazon's entry into AI e-commerce appears delayed compared to competitors like Alibaba, which launched its AI business assistant in 2024 [3] - Challenges for Amazon in AI e-commerce include data privacy concerns, the need for improved algorithm accuracy, and increasing competition from emerging platforms like Temu [3] - Despite these challenges, Amazon possesses unique advantages such as vast consumer data, a mature e-commerce ecosystem, and strong cloud computing infrastructure through AWS [4]

Core Viewpoint - The "Silk Road E-commerce" initiative is seen as a vital solution for cross-border e-commerce to navigate complex external environments and to tap into new growth points through international cooperation and digital trade globalization [3][5]. Group 1: International Cooperation - Multiple partner countries of the "Silk Road E-commerce" initiative have expressed their cooperation needs during the international cooperation meeting, emphasizing the importance of expanding into emerging markets along the Belt and Road [3]. - China has signed e-commerce cooperation memorandums with 34 countries, establishing bilateral cooperation mechanisms that invigorate global digital trade [3]. - The initiative is viewed as a pathway for economic diversification and empowerment of small businesses, particularly in regions like the Caribbean [5]. Group 2: AI Empowerment - AI has emerged as a key theme in discussions about new opportunities in cross-border e-commerce, with experts highlighting its role in enhancing efficiency and productivity [8][10]. - The application of AI technologies is transforming foreign trade, with examples such as a merchant in Yiwu using AI to create multilingual videos for marketing [10]. - Alibaba's international platform has introduced AI-driven tools to simplify global trade processes for merchants, enhancing operational efficiency and customer engagement [12]. Group 3: Zhengzhou's Role in Cross-Border E-commerce - Zhengzhou has developed into a significant hub for cross-border e-commerce, with the Zhengzhou Airport Economic Comprehensive Experimental Zone being a focal point for innovation and growth [14][15]. - The zone has achieved substantial growth in cross-border e-commerce, with projected import and export transactions reaching 1.66 million orders valued at 25.88 billion yuan in 2024, marking a 55.8% increase from 2023 [14]. - The establishment of multiple functional ports and a comprehensive logistics system has significantly reduced logistics costs and improved efficiency, facilitating global trade [15]. Group 4: New Projects and Developments - Eight new projects were signed during the event, including a digital service operation center for Douyin and the Alibaba cross-border e-commerce industrial park headquarters, which are expected to enhance technological capabilities in the region [17].

浙江省政府、中国移动、宝马集团、中国联通、杭州市政府……3月下旬以来，阿里巴巴和各方深化战 略合作的消息接连不断。在这些合作协议中，算力基建、大模型、场景落地等成为高频关键词。如今的 阿里巴巴，正以新面貌持续活跃于科技市场。 "我们将AI视为几十年一遇的行业变革""未来三年在云和AI的基础设施投入预计将超越过去10年的总 和……"阿里巴巴CEO吴泳铭今年多番作出类似的表态。在DeepSeek引爆全球对AI赛道的热烈畅想时， 阿里巴巴宣布未来三年投入超3800亿元，用于建设云和AI硬件基础设施。外界意识到，这个在多领域 纵横驰骋的互联网巨擘，似乎要将未来押注于AI，铁了心要做这条赛道的扛旗者。 从钉钉、夸克、淘宝多个应用融入AI功能，到通义千问衍生模型数量超10万，再到投入3800亿元加码 AI基建，一条极致分工、严丝合缝的产业链已由阿里巴巴搭建起来。记者注意到，阿里巴巴正以算力 网络为基座、开源模型为引擎、场景创新为突破口，构建"基础设施-技术中台-商业落地"的协同体系。 由此构成的技术商业闭环生态，有望成为阿里巴巴在电商之外的又一条护城河。 萌芽于科研蓬勃于变革 阿里巴巴是何时起真正抓牢AI这一时代机遇的？ ...