成为AppLovin 电商一级代理商，发布数智营销解决方案 AI Drive2.0。2025 年1 月，公司旗下业务品牌 Cyberklick 正式成为AppLovin 大中华区首家电商一级代理商。通过该合作，公司将借助其技术平台， 在用户行为分析、广告素材优化及投放效果监测等方面实现跨越式的提升。2025 年7 月，公司预发布了 AI Drive2.0 数智营销解决方案，该方案致力于打造垂直营销领域的Agentic AI 应用。以自研的EC MCP Server 智能中枢为核心调度平台，整合创意素材生成、智能投放管理、产品洞察分析三大Toolbox，并 通过FunsData、KreadoAI、AdsGo.ai、Cycor 等核心产品矩阵，汇聚海量AI Agent 能力，可实现"智能洞 察-创意生成-自动投放-数据归因"的全链路营销AI 自动化闭环，助力出海企业"一键启动"智能增长飞 轮。 盈利预测：公司积极拓展新业态客户，媒体资源多维度扩充，考虑到当前公司拓展新业务带来的费用增 加，我们下调盈利预测，预计公司2025-2027 年分别实现归母净利润2.53/2.93/3.21 亿元，对应 PE59.8/51 ...

Investment Rating - The report maintains a "Buy" rating for the company [5][7]. Core Insights - The company reported significant revenue growth driven by its performance in effect advertising, with a 59.95% year-on-year increase in revenue for the first half of 2025, reaching 1.737 billion yuan [1]. - The company's AI-driven programmatic advertising has improved reasoning efficiency by seven times, reducing task execution time by over 30% and cutting computational resource costs by approximately 25% [3]. - The company has expanded its client base, particularly in the e-commerce sector, where revenue from e-commerce clients grew by 102.22% year-on-year, accounting for 31.34% of total revenue [2]. Financial Overview - For the first half of 2025, the company achieved a net profit attributable to shareholders of 144 million yuan, reflecting an 8.81% increase year-on-year [1]. - The company's overseas revenue reached 1.435 billion yuan, a 54.72% increase, making up 82.64% of total revenue, while domestic revenue grew by 90.59% to 301 million yuan [2]. - The company expects net profits of 253 million yuan, 293 million yuan, and 321 million yuan for 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 59.8, 51.5, and 47.1 [5][6]. Business Developments - The company became the first-level agent for AppLovin in the Greater China region, enhancing its capabilities in user behavior analysis and advertising material optimization [4]. - The launch of the AI Drive 2.0 smart marketing solution aims to create a comprehensive marketing automation loop, integrating creative material generation, intelligent ad management, and product insight analysis [4]. Revenue Breakdown - In the first half of 2025, effect advertising revenue reached 1.678 billion yuan, a 60.20% increase, constituting 96.62% of total revenue [2]. - Advertising agency revenue grew by 43.93% to 50 million yuan, representing 2.89% of total revenue [2]. Future Projections - The company is projected to achieve a revenue of 3.413 billion yuan in 2025, with a year-on-year growth rate of 34% [6]. - The expected earnings per share (EPS) for 2025 is 0.54 yuan, with a projected net profit margin of 7.4% [6].

Core Insights - The company, 易点天下, reported a significant revenue increase of 59.95% year-on-year, reaching 1.737 billion yuan in the first half of 2025, driven by a surge in e-commerce client revenue which grew by 102.22% [1][2] - The company's net profit attributable to shareholders rose by 8.81% to 144 million yuan, with a basic earnings per share of 0.3 yuan [1] - The company is undergoing a deep transformation driven by AIGC technology, enhancing advertising material testing efficiency by 10 times and reducing labor costs by 65% [1][3] Performance Analysis - Internet marketing remains the primary revenue driver, contributing 99.51% of total revenue, with a year-on-year growth of 59.68% [2] - E-commerce business alone contributed 544 million yuan, doubling compared to the previous year [2] - The number of direct clients increased by 24%, from 580 to 721, indicating strong market recognition and demand [2] AI Revolution - The company has implemented multiple AI innovations, achieving a generational upgrade in overseas service capabilities [3] - The AdsGo.ai system allows for global ad placement in just 5 minutes, with a 5-fold increase in advertising strategy diversity and a 65% reduction in labor costs [3] - The AI technology has significantly improved efficiency, with a 7-fold increase in reasoning efficiency and a 30% reduction in task time [3] Industry Positioning - The company is strategically positioned in a rapidly growing market, focusing on the overseas expansion of Chinese enterprises [4] - The global mobile internet advertising market is projected to grow from approximately 503.88 billion yuan in 2024 to 852.81 billion yuan by 2029, with an annual growth rate of 11.10% [4] - The company has increased its R&D investment by 26.23% to 57.22 million yuan, collaborating with major tech partners to accelerate AI capabilities [4] Transformation Journey - The company is transitioning from an advertising service provider to an AI marketing infrastructure provider [5] - The newly announced AI Drive 2.0 solution aims to create a closed-loop marketing process through intelligent insights, creative generation, automated placement, and data attribution [5] - This shift signifies a move from manual optimization to AI management in advertising, fundamentally restructuring global marketing rules [5]

Core Viewpoint - The launch of AdsGo.ai by 易点天下 aims to revolutionize digital marketing for startups and growth-stage companies through an automated AI advertising system that simplifies complex marketing tasks into a user-friendly service [1][2][6]. Group 1: Product Overview - AdsGo.ai is designed as a fully automated AI advertising system specifically for global startups and growth-stage companies, transforming complex digital marketing into a "one-click start, long-term operation" service [1][2]. - The system utilizes advanced AI Agents technology to create a 24/7 operational AI marketing ecosystem, addressing the challenges faced by small and medium-sized enterprises (SMEs) in the global market [2][6]. - Users can achieve advertising goals within five minutes without any technical background, as the system automatically generates marketing strategies and optimizes ad performance [3][6]. Group 2: Market Context - There are over 120,000 cross-border e-commerce companies in China, with 90% being SMEs that struggle with high marketing talent costs, limited budgets, and high turnover rates [2]. - The global Agentic AI market is projected to grow from $13.81 billion in 2025 to $140.8 billion by 2032, with a compound annual growth rate of 39.3% [8]. Group 3: Performance Metrics - During the internal testing phase, AdsGo.ai demonstrated a fivefold increase in advertising strategy diversity and effectiveness, a tenfold improvement in creative material testing efficiency, and a 65% reduction in marketing labor costs [6]. - Compared to mid-level optimization specialists, AdsGo.ai reduced the cost per conversion by 26%, increased link click-through rates by 47%, and improved volume efficiency by 132% [6]. Group 4: Strategic Vision - The company aims to break down barriers in overseas marketing for underrepresented players by providing solutions that enhance marketing equity through AI technology [7]. - AdsGo.ai represents a culmination of the company's long-term investment in AI, integrating various AI tools and models to create a comprehensive marketing ecosystem [8][9]. - The platform is designed to democratize access to professional marketing capabilities, enabling more startups and growth-stage companies to confidently expand in the AI era [9].