Core Insights - The seventh World New Energy Vehicle Conference (WNEVC) was held in Haikou, Hainan, showcasing Audi's commitment to the Chinese market with the display of two flagship electric models: Audi Q6L e-tron and Audi E5 Sportback [1][3] - Audi's strategy emphasizes "For China, in China," highlighting the company's determination to deepen its presence in the Chinese market amid increasing competition from local manufacturers [3][4] Market Context - According to CounterPoint Research, domestic manufacturers have captured nearly 90% of the Chinese electric vehicle market in the first half of the year, putting significant pressure on multinational companies like Audi [3] - China is not only the largest automotive market globally but also a key source of technological innovation, making it essential for Audi to focus on this market to navigate the ongoing industry transformation [3] Product Development - The Audi Q6L e-tron, produced on the luxury electric platform PPE, sets new standards in driving performance, charging capabilities, and overall efficiency, featuring a 107 kWh CATL lithium-ion battery and advanced Bank Charging technology [4] - The Q6L e-tron offers a maximum range of 765 kilometers under CLTC conditions, with the ability to add 294 kilometers of range in just 10 minutes of charging, addressing consumer range anxiety [4] Technological Innovations - The Audi E5 Sportback, launched as part of Audi's new brand strategy, features an AI-driven cockpit system with advanced voice recognition and seamless application connectivity, tailored for the Chinese market [5] - Audi has developed a customized advanced driver assistance system for the Q6L e-tron in collaboration with Huawei, making it the first international luxury brand to implement such technology in China [7] Safety and Testing - Audi prioritizes safety, having met new national battery safety standards ahead of their official implementation, and conducts extensive testing under extreme conditions to ensure user safety [7] Strategic Goals - In the past 50 days, Audi has launched five new models, including three electric and two internal combustion engine vehicles, as part of its dual-brand and multi-platform strategy to maintain competitiveness [8] - Audi plans to continue its aggressive product rollout in China, with more new models expected by the end of the year, marking the largest product layout in the brand's history [8]

Core Insights - The launch of the Audi E5 Sportback has seen significant initial success, with over 10,153 orders placed within half an hour of its release, indicating strong market demand [1] - The delivery ceremony at the SAIC Audi flagship store showcased the brand's commitment to immediate delivery upon launch, enhancing customer engagement through immersive experiences [1][3] Brand Image and Service Experience - The SAIC Audi flagship store has undergone a comprehensive renovation, integrating Audi's brand visual elements and modern design to enhance customer interaction and service quality [3] - Nearly 200 SAIC Audi showrooms have completed image upgrades, with plans to establish over 240 fully functional user centers across more than 100 cities by the end of 2025 [3] - A nationwide tour across 30 cities will be launched from September to December, allowing more customers to experience the brand's offerings firsthand [3] User Experience Enhancement - The company emphasizes the importance of improving user experience at every touchpoint, from process management to customer feedback, aiming to strengthen connections with users [4] - The SAIC Audi app has been upgraded to enhance online services, providing users with a comprehensive experience throughout the vehicle lifecycle [3] Product Innovation - The Audi E5 Sportback is positioned as a strategic model that combines German engineering with Chinese smart electric technology, adhering to Audi's global quality standards [5] - The vehicle features a dual-motor system with 579 kW power, achieving 0-100 km/h acceleration in just 3.4 seconds, showcasing its performance capabilities [5] - The new AUDI OS operating system and advanced digital cockpit technology enhance user interaction and redefine the digital driving experience [5] Advanced Driving Technology - Audi has partnered with Momenta to develop an innovative driving assistance system, enhancing user comfort and safety across various driving scenarios [6] - The concept of "assisted driving" has been introduced, ensuring that the vehicle maintains Audi's driving quality while providing advanced safety features [6] User Feedback and Market Response - Customer feedback has been overwhelmingly positive regarding the vehicle's design, technology, and overall aesthetics, leading to increased foot traffic and test drive bookings at showrooms [7] - The SAIC Audi AUDI manufacturing base in Anting integrates advanced automation and digital management, with an annual production capacity of 360,000 units [7] Collaborative Efforts - The "Beautiful Together" philosophy reflects the deep collaboration between Audi and SAIC, leveraging over 40 years of partnership experience to explore new paths in the automotive industry [8] - The Audi E5 Sportback embodies a commitment to user-centric values, promoting a brand image of youthfulness, technology, and luxury [8]

Core Insights - The Audi E5 Sportback has officially launched and delivered its first vehicles, achieving over 10,153 orders within 30 minutes of its release [1] - The vehicle represents Audi's first strategic model in the luxury electric vehicle segment, combining German engineering with Chinese smart electric technology [3] Group 1: Product Features - The Audi E5 Sportback features a design that closely resembles its concept car, merging classic sedan and wagon styles [4] - It is equipped with a dual-motor power system generating 579 kW, enabling acceleration from 0 to 100 km/h in just 3.4 seconds [4] Group 2: Customer Experience and Engagement - The delivery event was themed "AUDI Interstellar Exploration Journey," allowing early adopters to experience immersive driving scenarios [1] - The newly opened SAIC Audi "Audi City" flagship store integrates brand visual elements with modern design and advanced digital technology to enhance customer interaction [5] Group 3: Technological Innovations - The vehicle is powered by the new AUDI OS operating system, utilizing Qualcomm Snapdragon 8295 automotive-grade chips for an iPhone-like user interface [6] - Audi has partnered with Momenta to create the industry's first "German Driving DNA + end-to-end flywheel model," introducing the concept of "assisted driving" while maintaining Audi's driving quality [6] Group 4: Expansion Plans - Nearly 200 SAIC Audi showrooms have upgraded their image, with plans to establish over 240 fully functional user centers in more than 100 cities by the end of 2025 [7]

Group 1 - Audi officially launched its first strategic model, the Audi E5 Sportback, on September 16, with a starting price of 235,900 yuan [2] - The Audi E5 Sportback features a design that combines elements of coupe and wagon, reflecting Audi's new electric vehicle design language tailored for the Chinese market [2] - The vehicle is equipped with the new AUDI OS operating system and Qualcomm Snapdragon 8295 automotive-grade chip, providing an iPhone-like user experience [2] Group 2 - Audi is the first luxury car brand to collaborate deeply with Chinese tech company Momenta in the field of assisted driving, developing a comprehensive solution for urban, highway, and parking scenarios [3] - The E5 Sportback boasts a dual motor system producing 787 horsepower and 800 Nm of torque, achieving 0-100 km/h acceleration in just 3.4 seconds [3] - The vehicle incorporates advanced features such as CDC variable damping suspension and air suspension, ensuring a balance of sporty performance and luxury comfort [3] Group 3 - The Audi E5 Sportback is manufactured at the SAIC Audi AUDI Intelligent Manufacturing Base, which adheres to Audi's global quality and craftsmanship standards [4] - The company is upgrading its showrooms to enhance user experience, with nearly 200 showrooms already revamped to reflect AUDI brand elements [4] - By the end of the year, SAIC Audi plans to establish over 240 fully functional user centers across more than 100 cities in China [4]

Core Insights - The Chinese automotive market is undergoing rapid transformation driven by the rise of new energy and smart technologies, with electric vehicle penetration exceeding 60% [1] - Audi has introduced the E5 Sportback, a product designed to meet the evolving demands of Chinese consumers, particularly in the luxury segment, by adopting a disruptive pricing strategy [1][3] Pricing Strategy - The Audi E5 Sportback was launched with a starting price of 235,900 yuan, which can drop to 220,000 yuan after insurance incentives, significantly undercutting previous expectations for Audi's electric models [3] - This pricing strategy challenges the traditional high pricing logic of luxury brands in the electric vehicle market, aiming to penetrate the mainstream new energy vehicle segment [3][4] Product Features - The E5 Sportback is the first model to feature the new AUDI branding and represents a strategic shift towards deeper integration of Chinese technology and Audi's driving heritage [3][5] - The vehicle is equipped with the new AUDI OS operating system powered by Qualcomm Snapdragon 8295, offering an advanced user interface and voice interaction capabilities [5][7] Intelligent Experience - The E5 Sportback features a highly customizable "Audi Smart Island" in the center console, providing over 50 quick access functions, enhancing user interaction beyond voice and touch [7] - Audi has partnered with Momenta to develop an advanced driver assistance system that integrates Audi's driving DNA with cutting-edge AI technology, aiming to enhance user experience in various driving scenarios [7][8] Performance and Safety - The E5 Sportback boasts impressive performance metrics, including a dual-motor setup delivering 787 horsepower and a 0-100 km/h acceleration time of just 3.4 seconds [8][10] - The vehicle is manufactured in accordance with Audi's global quality standards, featuring high-strength steel construction and rigorous testing to ensure safety and reliability [10][11] Strategic Implications - The launch of the E5 Sportback signals Audi's commitment to accelerating its electrification strategy in China, showcasing a willingness to adapt to local market demands and technological advancements [11][13] - This model not only represents a new chapter in Audi's electric strategy but also positions the brand to compete more effectively in the increasingly competitive luxury electric vehicle market in China [13]

9月16日，AUDI首款量产车型奥迪E5 Sportback正式上市，全系推出先锋型、先锋plus型、先锋quattro型 和旗舰quattro型共4款配置车型，官方指导价23.59万—31.99万元，奥迪E5 Sportback在上汽奥迪AUDI智 造基地量产。 去年5月，上汽集团（600104）与奥迪汽车正式签订合作协议。根据协议，奥迪将与上汽集团联合开发 专注中国市场的全新平台——"智能数字平台（Advanced Digitized Platform）"，并基于该平台为上汽奥 迪打造全新一代高端智能网联车型。随后，奥迪发布新品牌"AUDI"的同时亮相奥迪E概念车。 今年上海国际车展期间，奥迪·上汽合作项目CEO宋斐明宣布，AUDI品牌首款量产车定名"AUDI E5 Sportback"，并在车展亮相。 在外界看来，推出AUDI新品牌的背后考量因素，是奥迪方面重新衡量中国市场的需求走向。数据显 示，今年8月豪华车零售21万辆，同比下降5%；豪华品牌零售份额10.5%，同比下降1.1个百分点。传统 自主品牌与造车新势力凭借新能源汽车弯道超车，推出的产品不断上探市场，杀入BBA等传统豪华车 企"腹地"。面对市 ...

Core Insights - Audi has launched its first electric model, the E5 Sportback, as a significant step in its electrification strategy in China [1][4] - The E5 Sportback is priced between 235,900 to 319,900 RMB, with an introductory offer that brings the effective price down to 220,000 RMB [1] - The vehicle has received over 10,153 orders within 30 minutes of its launch [1] Product Features - The E5 Sportback features a CTP battery from CATL, offering a maximum range of 773 km and the ability to charge 370 km in just 10 minutes [6] - It is equipped with a dual-motor quattro all-wheel-drive system, enhancing performance and driving control [6] - The vehicle incorporates advanced driver assistance systems developed in collaboration with Momenta and features the new AUDI OS operating system [6] Market Strategy - Audi plans to expand its sales channels for the E5 Sportback, aiming to increase the number of dealerships to 240 by the end of the year, covering over 100 key cities [6] - The collaboration between Audi and SAIC has led to a new development model that has reduced product update cycles by 30% [7] - Over the next three years, Audi intends to launch more electric models to enhance its product lineup in the Chinese market [7]

奥迪E5 Sportback搭载全新AUDI OS操作系统，深度融合高通骁龙8295芯片。 编辑 岳彩周 校对 付春愔 新京报贝壳财经讯（记者白昊天）9月16日，上汽奥迪E5 Sportback正式上市，四款车售价区间23.59 万-31.99万元。全新AUDI品牌首席执行官宋斐明（Fermín Soneira）表示："AUDI品牌车型体现设计、 品质与科技融合。E5 Sportback致力为中国用户带来卓越驾乘体验，开启智能网联汽车新纪元"。奥迪E5 Sportback是奥迪深化中国电动化布局的重要里程碑，后续奥迪还将支持推出新能源智能化产品。 奥迪E5 Sportback搭载前后永磁同步电机，最高转速达21,000 rpm，迸发787匹马力与800牛·米峰值扭 矩，0-100公里/小时加速3.4秒。集成宁德时代CTP无模组电池，可带来最高773公里的续航，配合800伏 高压平台架构，实现10分钟补能370公里。 ...

Core Viewpoint - Audi has officially launched its first strategic model, the Audi E5 Sportback, which represents a blend of German engineering and Chinese digital innovation, emphasizing advanced technology and luxury features [1][3]. Design and Features - The Audi E5 Sportback showcases a futuristic design that combines elements of coupe and wagon styles, tailored to meet the preferences of Chinese new energy users [3]. - The interior features a structured aesthetic with a horizontal layout, integrating natural wood materials and advanced technology [3]. - The vehicle includes the "Star Diamond Light Curtain" design, enhancing its aerodynamic components and sensors [3]. Intelligent Interaction - The E5 Sportback is equipped with a new generation of interactive cockpit technology, featuring the AUDI OS operating system and Qualcomm Snapdragon 8295 chip, providing an iPhone-like user experience [3]. - The Audi assistant, powered by a customized language model, offers advanced semantic understanding and multi-turn dialogue capabilities, including voice cloning technology [3]. Driving Assistance - Audi is the first luxury car brand to collaborate with Chinese tech company Momenta to develop a comprehensive driving assistance system covering urban, highway, and parking scenarios [5]. - The E5 Sportback introduces the "assisted driving" concept with three driving modes, catering to diverse user preferences while maintaining Audi's driving quality [5]. Performance - The E5 Sportback features a dual motor system delivering 787 horsepower and 800 Nm of torque, achieving 0-100 km/h in just 3.4 seconds [5]. - The vehicle incorporates advanced suspension systems and high-performance braking components, balancing sportiness and luxury [5]. Manufacturing and Quality - The E5 Sportback is produced at the SAIC Audi manufacturing base, which adheres to Audi's global quality standards and has undergone rigorous testing [6]. - The vehicle has passed extensive performance testing, ensuring high product quality [6]. Pricing and Market Strategy - The Audi E5 Sportback is available in four configurations, starting at 235,900 yuan, entering the 220,000 yuan price range [8]. - SAIC Audi is enhancing user service experiences by upgrading showrooms and expanding its service network, aiming to establish over 240 multifunctional user centers across more than 100 cities by the end of the year [8].

据了解，奥迪 E5 Sportback搭载全新AUDI OS操作系统，融合高通骁龙8295数字座舱芯片，构建超感互 动数智座舱。同时，座舱中央搭载的奥迪助手，依托深度定制的火山引擎大语言模型"豆包"，具备强大 的语义理解、多轮对话及车控交互能力。此外，中央扶手区的奥迪智慧岛，集成50多项可定制快捷盲操 功能。在辅助驾驶领域，奥迪与Momenta达成深度合作，双方共同开发"德系Driving DNA+端到端飞轮 大模型"方案，全面覆盖城市、高速与泊车场景。新车落地同时，上汽奥迪在加速渠道建设。按照规 划，预计今年底，上汽奥迪将在全国100多个城市，建立超过240家集销售和体验于一体的全功能用户中 心。 北京商报讯（记者 刘晓梦）9月16日，AUDI首款战略车奥迪E5 Sportback正式上市，全系推出先锋型、 先锋plus型、先锋quattro型和旗舰quattro型共4款配置车型，官方指导价23.59万—31.99万元。 ...